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Is Wearable Advertising The Future Of Technology?
Wearable technology has been around for some time now and smartwatches are becoming increasingly accessible, but we’re not quite at…
Empty Software: Making The Most Of Tools You Already Have
Imagine you’ve bought an expensive new car. You’ve paid the tax, the insurance, services and MOTs, and you can’t wait…
Chatterbox: Why Chatbots Can Be The Answer To Your Marketing Problem
In marketing, first impressions are everything. When a user lands on your page, you have a small window in which…
Best-Of-Breed Or All-In-One Marketing Software, Which Serves You Better?
Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you…
How To Optimise Your Marketing Technology Stack With Unified Customer Data
Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing…
How Technology Is Disrupting Customer Experience
The evolution of customer experience is one of many important topics that will be discussed and debated at our upcoming…
How To Put Marketers And The C-Suite On The Same Page Using Technology
Corporate narratives are changing. Thanks to the branding teams at household names like Gillette and Nike, brands are daring their…
Technology And Talent: Driving Digital Transformation
For the past two years, Travelex have been undergoing a major digital transformation, as data and martech developments have opened…
Marketing Operations – Connecting the Organisational Dots by Using the Right Technology
Mike Owen at censhare explains how organisations can successfully combine process, technology and people. The New Marketing Need As it…
Four Lessons in Developing Digital Products for Financial Services
Financial services firms that choose to build digital products that can help external and internal customers reach their goals faster,…
Evolving Design: The New Human Checklist
The process of service, product and experience design has been greatly shaped by the capabilities of digital, and the technology…
Why Marketers Should Embrace Contextual Marketing
Context is something which helps humans to make sense of things. A situation can be interpreted in wildly different ways…
How Has Keyword Technology Evolved?
Ben Austin, Managing Director at Absolute Digital Media, explains the impact of new keyword technology on content creation. With keyword…
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