Case Study
BrandAlley
...web analytics and tag management solutions, BrandAlley was able to identify four times more customer visits to its website and segment them accordingly in real time. By supplementing Sociomantic’s real-time...
Case Study
...web analytics and tag management solutions, BrandAlley was able to identify four times more customer visits to its website and segment them accordingly in real time. By supplementing Sociomantic’s real-time...
Article
• July 29, 2015...and ahead of the curve, businesses need not only to implement personalisation, but also market in real-time. The dictionary definition of real-time marketing seems to be: “Marketing that is based...
Article
• July 29, 2015...and ahead of the curve, businesses need not only to implement personalisation, but also market in real-time. The dictionary definition of real-time marketing seems to be: “Marketing that is based...
Article
Digital Marketing, Social Media • January 29, 2015
...that could drive real association and loyalty down the line. Real-time or ‘reactive planning’: why is it a key focus for marketers? Real-time or ‘reactive planning’ frameworks were originally born...
Article
Data, Paid Search • February 28, 2020
...set statistically significant bids with this level of segmentation. That’s where smart bidding comes in. What is smart bidding? There is a misconception that smart bidding works in the same...
Article
Social Media • July 19, 2013
...the year that brands become more personal. People like one-to-one conversations. People like to talk in real-time. People like to be part of shared cultural experiences. As real-time marketing grows...
Article
Behavioural Targeting, Consumer Behaviour • May 11, 2020
...and weeks have unfolded, there could only be a highly reactionary clamber by all brands, difficult decisions being made in real-time with the latest public health pronouncements. Decisions such as...
Article
Brand Management, Data • March 23, 2020
...the time, put a team in place, and research the benefits. Not only will your business thrive in times of prosperity but when weird times come again you’ll be glad...
Article
Digital Marketing • February 26, 2018
...their lives changed in some way. We are so lucky to be creating something that really impacts people’s lives. Every time I read our reviews on Trustpilot, I’m reminded of...
Article
Digital Marketing • June 8, 2015
...to be available on demand, which is not the same thing. At Syzygy we’ve been looking at real-time marketing. Time, in this context, is relative. What ‘real-time’ means is my...