Article
Analytics, Automation • July 3, 2017
...programmatic. Many brands are taking their programmatic buying in-house. What are your thoughts on that trend? When all of the programmatic knowledge sits outside your business in a media...
Article
Digital Marketing, Display Advertising • August 1, 2018
...programmatic encompass mechanisms that aim to improve targeting and instantly notify advertisers on the needs of their customers. Programmatic advertising is expanding way beyond online banners, to encompass new digital...
Article
Pay Per Click • September 1, 2017
...use it as part of your PPC marketing campaigns? The Definition Of Programmatic Advertising In short, programmatic means ‘automatic’. Programmatic advertising provides marketers with access to millions of...
Article
AI, Analytics • October 17, 2017
...circulating around the space as to the complexities of this channel. So how can we define the complex terms of programmatic? “Programmatic marketing in itself is quite a broad term,”...
Article
Entertainment, Omnichannel • April 29, 2019
Greg West, Head of Programmatic, Global In a world that is becoming increasingly digital and mobile, the rising significance of audio cannot be ignored. Greg West, Head of Programmatic at...
Case Study
Digital Marketing, Display Advertising
...were tasked with driving incremental online sales Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for desktop, mobile and Facebook. Programmatic display for...
Case Study
...meant that Merlin Cycles needed to find a clean and simple online advertising solution to help them to achieve these goals. The strategy Programmatic buying (RTB) Sociomantic’s proprietary real-time bidder...
Article
Digital Marketing, Display Advertising • September 4, 2018
...planning to utilise programmatic display and 60 per cent of agencies planning programmatic Audio or TV in 2018, it’s easy to see why programmatic is the talk of the industry....
Article
Analytics, Automation • June 14, 2017
...spending habits, is no longer an optional luxury for digital marketers, and programmatic marketing has grown exponentially in the past 5 years. Brands can no longer ignore the rising tide...
Article
Automation, Display Advertising • May 10, 2016
...up the phone and book something, it’s not programmatic!” As a starting point, however, programmatic refers to the automatic purchase of any online ad space, either through bidding or guaranteed,...
