Event
29 Oct, 2015
Native Advertising Seminar 29 October 2015
596 search results for "Native Advertising"
Press Release
New Report from LiveRamp Finds COVID-19, Brexit, and Domination of Walled Gardens as Threat for UK Advertising Industry
...industry. The UK has one of the largest online advertising industries in the world, and in 2020 online advertising made up 62 per cent of the total advertising spend of...
Press Release
Seeding Alliance Sees Significant Boost in Engagement Following Partnership with Digital Element
Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted...
Article
Display Advertising • September 21, 2015
Adyoulike Research Reveals Why Sponsored Ads Work
Adyoulike have put together this infographic detailing how 18 to 34-year olds engage with native advertising The explosion of content marketing and native advertising in recent years is unparalleled. More...
Press Release
That’s the Way the Cookie Crumbles: Advertisers Mourn Imminent Loss of Third-Party Cookies, While Creatives Envisage Brighter Future
...would be their favourite alternative tool, in contrast to the advertising executives who still seem keen to cling to their cookies. When it came to third-party data for advertising audience...
Article
Digital Marketing • September 19, 2016
Should You Prioritise “Digital Natives” When Hiring for Digital Marketing Roles?
...of digital natives outweigh the cons? Read on: PRO: Digital natives are naturals in the world of tech … CON: … but they’re inexperienced in the world of...
Article
Digital Marketing • January 4, 2014
Ad Value
...they wanted to create more categories, but it’s also because advertising agencies are saying, ‘Are we even advertising agencies anymore? Aren’t we just creating stuff which is sometimes advertising, but...
Article
Pay Per Click • September 1, 2017
What is Programmatic Advertising? The Basics
...use it as part of your PPC marketing campaigns? The Definition Of Programmatic Advertising In short, programmatic means ‘automatic’. Programmatic advertising provides marketers with access to millions of...
Press Release
Teads enhances contextual targeting with Digital Element’s location-based technology NetAcuity Pulse™
Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising London, UK, 10th March 2016: Digital Element, the leading provider of IP geolocation technology, today...
Article
Brand Management, Campaign Management • June 15, 2020
How Digital Advertising Can Successfully Navigate Today’s Pandemic Business World
...can they make meaningful changes to their digital advertising strategy? Why advertise now? There is an age-old argument that advertising through a recession or time of crisis can make or...