Article
Apps, Customer Experience • April 19, 2021
...a growing demand for engaging, real-time mobile experiences. In fact, mobile has become the primary way of connecting with consumers, and it is forcing brands to place greater emphasis on...
Press Release
...available, through popular app stores, for the general public. “The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps...
Article
Apps, Behavioural Targeting • October 13, 2020
...of location, with the “always-on” nature of a mobile app. By providing greater digital connections between employees and their organisation, mobile apps will help to build community and improve workplace...
Article
...using mobile-friendly factors in its mobile search results, and will rank mobile apps participating in app indexing for signed-in users who have the app installed on their mobile device. As...
Article
Mobile, Mobile Apps • October 24, 2016
...towards their own smartphone applications, we take a look at how mobile marketing has changed forever. We’re App Happy There’s no doubt that mobile apps have dominated social media usage...
Article
Omnichannel, Personalisation • June 20, 2016
...did so with emails and even fewer, 23 per cent, with mobile apps. And, although 30 per cent of the companies had a Preference Centre on their website, just 29...
Article
Digital Marketing, Mobile • October 15, 2014
...reasons consumers gave for downloading apps on mobile devices to complete purchases were ease of use (44 per cent) and speed of use (33 per cent). This gave apps the...
Article
Digital Marketing, Mobile • October 15, 2014
...reasons consumers gave for downloading apps on mobile devices to complete purchases were ease of use (44 per cent) and speed of use (33 per cent). This gave apps the...
Article
Mobile • March 22, 2013
...Your Mobile Ecosystem When you have a mobile optimised site, you can begin to look at more advanced mobile initiatives – apps, mobile transactions, augmented reality, geo-fencing and all the...
Article
Vidatec explains why we should think of apps as being part of platforms. Mobile apps have stolen the limelight in recent years. When Apple iOS App Store launched in 2008,...
