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Creating A Climate For Change
Ensuring your social media strategy is fully aligned with your broader business objectives is a perennial challenge for brands and…
In-depth: Kristian Lorenzon, Social Media Manager at O2
Kristian Lorenzon, Social Media Manager at O2, will be among the speakers at the Figaro Digital Marketing Conference in London…
What Social Media Site Has The Highest User Activity?
As with anything, quantity does not necessarily mean quality when it comes to digital marketing. It can be great news…
Social Media Marketing: What Happened To Twitter?
Since its conception more than 11 years ago, Twitter has grown to become one of the world’s largest social media…
Dispatches for the Media War Zone
If you’ve ever wondered what the war between man and machines might look like – and which side, you’ll back…
Paid, Owned And Earned Media: Where Should You Invest?
The digital marketing mix consists of the same three types of media it always has; paid, owned, and earned, enabling…
The Five New Rules Of Social Media Marketing
Things move fast on the internet. This phrase is so true and overused, it almost goes without saying. Yet we…
4 Social Media Mishaps Marketers Never See Coming
Every digital marketer worth their salt knows the importance of social media. Due to swallow up a quarter of every…
New To SM? Use Social Media Marketing Templates
Social Media is One of the Most Effective Digital Marketing Tools Nobody doubts the power of social media. But a…
Why Creative & Media Need Each Other More Than Ever
Anyone who’s ever worked in brand or marketing for more than a handful of campaigns will know the stress that…
3 Videos to Watch to Transform Your Social Media Management
At Figaro Digital events, we are lucky enough to enjoy engaging and informative talks from industry experts on everything digital-related:…
Are You Listening?
Social media marketing relies on brands’ ability to connect with consumers in a way that feels authentic, meaningful and human.…
Social Media Seminar Round-up: 5 June 2014
Social media success in 2014 isn’t just about content, engagement and fans – though all those factors are important. It’s…
Getting Social: How To Make Social Media Manageable
Big brands can be surprisingly scared of social media, but as social’s only going to get bigger it’s time to…
In All The Right Places: The Many Screens Of Social Media
The digital marketing landscape continues to change at an eye-watering pace, and content marketing is no exception. Now benefiting from…
Marketers Who Matter: Alice More O'Ferrall, Social Media Manager at WWF-UK
Alice More O’Ferrall is Social Media Manager at the World Wildlife Fund UK (WWF-UK), the UK branch of the global…