Article
Data, Digital Marketing • March 11, 2021
...within any email. With such innovations, email marketing remains a hugely effective marketing tool for these times. Here are eight more things marketers may be excited to learn: 1. Email...
Article
Behavioural Targeting, Consumer Behaviour • May 11, 2020
...are members of a retail loyalty programme. This is another number that will only increase as people purchase more often from retailers directly. For those retailers with an existing loyalty...
Article
Customer Experience, Digital Marketing • March 21, 2018
...do a better job of connecting with customers and launching email conversations that lead to a stronger email programme. Why We Focussed On Subscribe Forms Email marketing is your brand’s...
Article
CRM, Digital Marketing • August 22, 2018
...does email come into this? Watch Gareth’s presentation to find out how email solves this problem and how combining email automation, personalisation, and dedication, is the trick to making sure...
Article
CRM, Email Marketing • November 27, 2018
...the email marketing sphere and disrupted the digital marketing industry. Marketing automation is the phrase on everyone’s lips, accessibility is the new frontier in email marketing, and do we even...
Article
Digital Marketing, Ecommerce • March 18, 2019
...welcome email – to remind subscribers what they just did and why they did it. We’d like to see more retailers list benefits before the welcome email, though. This will...
Article
Digital Marketing, Email Marketing • September 2, 2021
...probably heard it said that email will become obsolete – but don’t believe a word of it. Nobody is abandoning email anytime soon. Despite the increase in marketing trends and...
Article
Digital Marketing, Email Marketing • November 25, 2021
Kath Pay, CEO & Founder of Holistic Email Marketing, shares three email urban legends posing as best practices. In the 20+ years since email proved itself as a worthy channel...
Article
Content Marketing, Digital Marketing • March 15, 2021
...which created real challenges for email marketing. Everything from copy tone to code was re-analysed, and previous processes had to be adapted in order to fit into the new working...
Article
AI, Digital Marketing • November 8, 2017
...Figaro Digital Email and CRM Seminar on 31 October, five email marketing experts took to the floor to share the latest facts, figures and inspiration on how email is continuing...
