Search Results for “Influencer Marketing”
Articles
Hyperlocal Influencers: Why Community Matters In Influencer Marketing
As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put…
Paid Opinions? The Delicate Balance Of Influencer Marketing
To exist in the digital space is one thing, but to sustain conversation with your consumers digitally is a whole…
Why Native Influencer Marketing Needs to Go, Now
Celebrity endorsements have existed since at least the 1760s, when artisans would boast of royal approval of their goods and…
Reverse Influencer Marketing: Reaching The Younger Generation
The last decade has been a period of unprecedented change, with platforms and marketing techniques changing constantly. The newest generation…
10 Point Plan: Influencer Marketing
With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…
Virtual Influencers: The Next Big Marketing Trend Or Latest Gimmick?
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring…
What Can the UK Learn from the Changing B2C Marketing Approach of Brands in China as a Result of COVID-19?
New research by Gartner shows how the coronavirus has brought changes in consumer behaviour, media consumption, and the use of…
Social Media Marketing Trends for 2020
Accuracast gives their insight into the digital marketing trends we should be paying attention to in 2020. The past decade…
Figaro Digital Marketing Summit Roundup: 24 October 2019 (Part One)
Our Marketing Summit, on the 24th October, was a great success, with delegates from a large variety of brands descending…
Seven Steps to a Successful Black Friday Referral Marketing Campaign
It’s official: Black Friday is a big deal (excuse the pun). Last year, the seasonal event delivered 1.2 billion visits to…
Why Video Games Could Be The Next Social And Digital Marketing Network
What’s the most popular digital service with those aged between ten and 12 today? Facebook? Nowhere near. Netflix? Nope. YouTube?…
Instagram Checkout: The Future Of Mobile Marketing?
In March, Instagram added a new feature to its shopping suite called Instagram Checkout. This new in-app feature, which is…
Green Fingers: Marketing Gardening To A New Generation
In the last ten years, we’ve seen a boom in wellness and wellbeing, especially among young urban professionals whose lifestyles…
Virtually Useless: The Dawn of CGI Influencers
The discussion around CGI, or virtual, influencers reached its peak late last year as more and more people became aware…
Videos
Events
Retail and E-Commerce: Digital Marketing Spotlight 23 September 2020
Wed 23rd Sep
h Club, Covent Garden
5 Speakers
Affiliate Marketing Automation CRM
Digital Marketing Summit 24 October 2019
Thu 24th Oct
London Marriott Hotel Regents Park
14 Speakers
AI Automation B2B
Digital Marketing Summit 25 April 2019
Thu 25th Apr
The Highbury Suite, Emirates Stadium, London
11 Speakers
AI Automation B2B