Article
Content Management, Customer Experience • March 4, 2021
...achievements of gamification in marketing was what drove us to create LeadFamly. We had a feeling that gamification was underperforming and capable of much more, so we designed and tested...
Article
Behavioural Targeting, Consumer Behaviour • March 18, 2021
...achieve this goal? Gamification in marketing helps businesses get, keep and grow customers Let me show you examples of how: How gamification in marketing helps you get new customers Every...
Article
Apps, Ecommerce • March 22, 2019
...flipped on its head and utilised as a points system in a gamification addition to an existing app? What if points aren’t rewarded for monetary purchases, but rather for contributions...
Article
Behavioural Targeting, Campaign Management • February 4, 2022
...gamification to gain and acquire customers Marketing gamification allows you to win customers – literally. Done well it captures fleeting attention and transforms it into audience captivation. It’s powerful stuff...
Video
Video
Digital Marketing Summit, Engagement
Case Study
Automation, Campaign Management
How Sunny Cars used gamification to get a competitive advantage. Sunny Cars is one of the biggest car rental providers in Europe and they participated in a holiday convention expo...
Article
Behavioural Targeting, Consumer Behaviour • March 11, 2021
...this definition: gamification is the application of game design elements and game principles in non-game contexts. How can gamification in marketing be useful to you? One of our FMCG customers...
Article
Behavioural Targeting, Brand Management • March 26, 2021
...is designed in a respectful and engaging manner. A marketing discipline that works really well and helps cut through the noise is gamification. Why? Well, because gamification taps into the...
Article
Data, Digital Marketing • March 11, 2022
...with gamification; from an average of 1.5 seconds to 67 seconds — that’s the difference with gamification. Gamified ads work harder. Consumers are 56 per cent more likely to click...
