Article
Analytics, Behavioural Targeting • March 31, 2020
Marketing within the FMCG space comes with its own set of unique challenges. Although the FMCG marketplace isn’t as saturated as other highly competitive markets, like travel, it can still...
Article
Data, Ecommerce • October 15, 2020
As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state of flux. However, unlike its contemporaries in travel, restaurants, and...
Article
Content Marketing, Data • October 27, 2020
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For a litany of reasons, collecting first- and zero-party is becoming...
Article
Behavioural Targeting, Consumer Behaviour • December 16, 2021
Amy Naughton, Client Services Director at Jaywing, takes us through the impact of COVID on FMCG brands. As COVID restrictions lift and we cling to the hope that the roadmap...
Article
Digital Marketing • November 24, 2014
Derren Sequeira, Vertical Lead FMCG UK & Ireland at Facebook, chairs The Figaro Digital Marketing Conference at the Emirates Stadium in London on Thursday 27 November. We caught up with...
Event
17 Jun, 2021
Like most industries, FMCG has undergone a huge transformation in response to the coronavirus pandemic and changes in consumer behaviour as a result of numerous lockdowns. Ecommerce, omnichannel sales, data...
Article
Business, Digital Marketing • August 2, 2016
...on are FMCG, Travel, Leisure and B2B – and we’ve generated opportunities for each across content, experiential, brand marketing, digital and mobile. This is the key period to be getting...
Article
Behavioural Targeting, Brand Management • November 18, 2020
...FMCG/CPG products, and brands must ensure they’re in touch and presenting brand messages that resonate. We expect that FMCG/CPG companies are laser-focused on solving distribution and eCommerce challenges. Brands that...
Article
Digital Marketing, Social Media • June 18, 2014
...able to pre-order books and DVDs before they come out, but no one had ever done this with a FMCG product. So, before Vanilla Coke was launched you could pre-order...
Article
Digital Marketing, Drink • October 2, 2018
On-pack promotions have been a long standing engagement tool used by many FMCG brands, from confectionery to alcohol. What are the key considerations for brands considering on-pack promotions in 2018?...
