Article
Ecommerce, Email Marketing • November 1, 2021
Kath Pay, CEO & Founder of Holistic Email Marketing, compares how the UK and the US differ in their approach to holiday email marketing. True or false: Christmas is the...
Article
Digital Marketing, Email Marketing • January 15, 2019
...How Satisfied Are Marketers With Their ESP? The answer is complicated, according to the Email Marketing Vendor Satisfaction Report. The report is based on a survey of email marketers my...
Press Release
Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: “What’s the state of Customer Experience Email Marketing...
Article
Business, Ecommerce • May 20, 2015
...talk about how disheartened I am to see email marketing being turned in to a production line of create and send, when more marketing could be injected in to emails....
Article
AI, Digital Marketing • December 17, 2021
...send emails? Was it recent enough to understand how likely people are to engage with this email? Sophisticated artificial intelligence for email marketing considers not just what the content says,...
Article
Attribution Modelling, Email Marketing • March 5, 2019
...The Goods As seen in the chart below from Econsultancy’s Email Marketing Census 2018, email marketing delivers the highest ROI and has done for years, even though email marketing generally...
Article
Analytics, Automation • May 9, 2017
...your plan, don’t stop testing throughout the whole email marketing funnel. Are you looking for inspiration to shake up your email strategy? The Figaro Digital Marketing Summit takes place...
Article
Customer Experience, CX • October 20, 2020
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and expectations of newly empowered customers. Email marketing was once a...
Article
Business, Email Marketing • April 15, 2014
...generation. In fact, according to the 2014 Econsultancy Email Marketing Census, email marketing received more positive ROI ratings than any other marketing channel. So how can you ensure you’re making...
Article
CRM, Email Marketing • February 16, 2015
...NEC) “The Figaro Digital Email Marketing Seminar is one of my favourite events as it’s great to network with other email and CRM specialists. I always make a to-do list....
