Search Results for “Customer Journey Mapping”
Articles
Using Customer Mapping To Inform Digital Strategy
Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…
Customer Journey Maps: How To Get Them Right
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
Digital Transformation: A Fresh Look At An Old Classic
As digital transformation continues to remould the industry practices that have defined the strategies of the world’s leading brands, marketers…
How To Put The Customer Journey At The Heart Of Your Marketing
Just how important is it to ensure the customer journey is the focus of your digital marketing strategy? And how…
Move the Customer Journey to Centre Stage
Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the…
How To Reduce Customer Churn
How to reduce customer churn Every business faces it. But how best to tackle it? Customer churn – the loss…
Four Essentials For User Research
UX and Optimisation Analyst Amy Fleming looks at how to bring user research into the forefront of business strategy. While aiming…
B2B: Digital Marketing Spotlight Roundup 5 April 2018
On Thursday 5 April, Figaro Digital were joined by B2B digital marketers at The Hospital Club, Covent Garden, for an…
Still Focussing on Top Level KPIs at the Expense of Key Business Growth Objectives?
Many of the classic KPIs recommended by industry experts, and used by marketers and analysts are merely ineffective snapshots. Why?…
Figaro Digital Marketing Summit Roundup 25 October (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
Breaking Down The Internet Marketing Sales Funnel: Understanding User Flow
When a user visits your site, you probably have an end goal which you’d like them to meet. Whether it’s…
Joining The Dots Between Marketing And User Experience
Collaboration between User Experience (UX) and marketing teams is vital. Together, these two cohorts of brand strategy combine context with…
Marketers Who Matter: Women In Digital
The marketing industry is taking great steps towards diversifying its output across all levels, both internally, and reflected in the…
Figaro Digital Marketing Summit Roundup (Part One)
The 25 January 2018 saw digital marketers from around the country descend upon The Tower Hotel for the Figaro Digital…