Search Results for “Customer Journey Mapping”
Articles
Using Customer Mapping To Inform Digital Strategy
Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…
Customer Journey Maps: How To Get Them Right
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
Digital Transformation: A Fresh Look At An Old Classic
As digital transformation continues to remould the industry practices that have defined the strategies of the world’s leading brands, marketers…
How To Put The Customer Journey At The Heart Of Your Marketing
Just how important is it to ensure the customer journey is the focus of your digital marketing strategy? And how…
Intervening In The Customer Journey – A BlueVenn eBook
This latest publication from analytics specialist BlueVenn is an in-depth look into the final details of the customer journey, and…
Move the Customer Journey to Centre Stage
Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the…
How To Reduce Customer Churn
How to reduce customer churn Every business faces it. But how best to tackle it? Customer churn – the loss…
How To Enable Website Personalisation For Your Business
Personalisation is fast becoming one of the most talked about digital marketing initiatives. Yet a study conducted by Econsultancy, along with…
Using AI And Predictive Analytics To Increase Customer Value By 34%
I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients…
Four Essentials For User Research
UX and Optimisation Analyst Amy Fleming looks at how to bring user research into the forefront of business strategy. While aiming…
B2B: Digital Marketing Spotlight Roundup 5 April 2018
On Thursday 5 April, Figaro Digital were joined by B2B digital marketers at The Hospital Club, Covent Garden, for an…
Can You Draw Your Customer’s Multichannel Journeys?
Andrew Stockwell, Client Director at RedEye, suggests that drawing your customer’s journeys is an essential practice for understanding customer experience…
Can You Draw Your Customer’s Multichannel Journeys?
Andrew Stockwell, Client Director at RedEye, suggests that drawing your customer’s journeys is an essential practice for understanding customer experience…
The Power of AI – How IBM Watson is Unlocking a World of Potential for Brands
The AI market is growing at an exceptional rate and is set to reach $16.06 billion by 2022. IBM has…