Article
Customer Experience, Digital Marketing • October 1, 2018
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is an essential activity to help aid a company plan successful...
Article
Customer Journey Mapping, CX • July 19, 2019
...a specific transaction, and an individual customer persona. Customer Journey Mapping: What Is It? Customer Journey Mapping is the visualisation of the process a customer goes through in order to...
Case Study
...visualisation, mapping is a potent tool for modern sales reps —and Workbooks tell us why. What is mapping and why is it important? Mapping offers a visual way for modern...
Article
Customer Journey Mapping, Digital Marketing • October 19, 2018
...Simple And Focus On Three Areas Of Strategic Activity Your customer mapping work should inform activity across three pillars of customer strategy. These are: ‘influence’ (brand awareness), ‘buy’ (the path...
Article
Customer Journey Mapping, CX • December 18, 2018
...to bear. The traditional view of customer experience begins with a customer journey — a series of steps the customer takes to get from point A (say, never having heard...
Article
Analytics, Behavioural Targeting • April 2, 2015
...are in complete alignment with the customer journey. Marketers that take the time to invest in buyer persona development, customer journey mapping, and next generation digital resource centres based on...
Article
Customer Experience, Customer Journey Mapping • October 21, 2020
...become more agile and reactive in their approaches to managing and delivering on the customer experience. Understanding the customer journey: Cheetah Journey Designer Cheetah defines Journeys as, “A series of...
Article
B2B • April 6, 2018
...prominent and consistent sticky calls to action to call tracking. View John’s presentation here. Which Way Up Is My Customer Map? Customer journey mapping is a pretty well-established discipline and...
Article
Digital Marketing, Usability • November 22, 2017
...the customer; helping everyone pull in the same direction. “The UX department facilitates workshops which involve customer journey mapping, aligning KPIs and prioritisation. We try and help everyone focus on...
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