Article
Analytics, Brand Management • March 21, 2017
...per customer, customer liftetime value, and the number of active vs lapsed customers” Says Thomson. Simplifying Communication With a broadly youthful customer base, Hostelworld has a key advantage when it...
Article
Analytics, B2B • October 19, 2020
...goals. The KPIs I’m talking about here are things like sales revenue, cost per lead, customer lifetime value, customer acquisition cost, etc. Of them all I think LTV is the...
Article
Automation, B2B • April 22, 2021
...challenge to improved CX Although customer experience (CX) and customer insights are not new to the marketing industry, many marketers still face the challenge of gaining truly relevant customer insights...
Press Release
...More know-how and sales through customer insights To better understand their customers’ needs, companies are already investing in their MarTech stacks. For improved customer understanding, the marketers surveyed cite customer...
Article
Customer Experience, CX • February 2, 2022
...many other questions, lies with building a data-based customer experience strategy. The basis: valid customer insights There are numerous unique selling points that make direct customer relationships successful – and...
Article
AI, Analytics • September 27, 2021
...better customer satisfaction The use of AI and machine learning enables marketers to predict and influence specific customer behaviour. But to do this, companies need to know their customers and...
Article
AI, Analytics • April 28, 2021
...understand their customers’ needs. For improved customer understanding, the marketers surveyed consider customer analytics, customer data management, and marketing automation as top investments from the past two years. Additionally, half...
Article
Conversion Optimisation • March 19, 2020
...not give the full picture about new users becoming loyal customers. By selecting a useful customer insights dashboard, companies can easily gain a long-term perspective based on truly actionable insights....
Article
Data, Technology/Software • November 1, 2018
...a customer with a 360-degree view of their brand interactions. By aligning deep customer insights with communications and operational processes, a company can drive sustainable results and become truly-customer centric....
Article
Behavioural Targeting, Brand Management • June 4, 2020
...customer insights, but can also increase customer loyalty by strengthening the psychological bond between customers and the brand at a time when it’s most needed. Develop a response strategy Once...
