Search Results for “Customer Insight”
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“Meet The World”: Q&A With Cathy Thomson, Global Head CRM & Customer Insight, Hostelworld
As one of the world’s fastest-growing budget accommodation booking platforms, Hostelworld knows the importance of what the consumer wants. Cathy…
Improve your customer insights by extracting meaning and sentiment from textual data
Words Worth: Extracting Meaning and Sentiment from Textual Data Through the analysis of textual data you can gain real insights…
A Customer-First Mindset During COVID-19
Cheetah Digital explores why we should be spending our time in lockdown connecting with consumers. Only 24 per cent of…
How to Up Your Multi-Channel Customer Support Game
In a world where a purchase can be made at a click of a button, similarly technology changes have led…
How Well Do You Know Your Customers? Improving Customer-Centricity with Episerver
Ascend is Episerver’s largest annual community event, bringing together the community of digital marketers, technologists, and e-commerce leaders to share…
How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
How Financial Services Brands Can Maintain Customer Engagement
How Financial Services Brands Can Maintain Customer Engagement The financial services sector operates in an environment of continuous change and…
Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies
The growth of e-commerce giants, such as Amazon, has soared exponentially in recent years, putting enormous pressure on competing retailers…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
Customer-Centric Marketing In The Connected Era
Over the last fifteen years, consumer technology adoption has exploded, boosting the multitude of ways for consumers to access products…
Six Times Content Works In The Customer Experience Loop
We’ve identified the six key steps of the CX journey where brands can use content to market their products and…