Search Results for “Consumer Behaviour”
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Consumers Want Data Alone to Stop Defining Personalisation
The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and…
Do We Lie To Ourselves? How Online Behavioural Data Can Debunk Fads And Grow Sales
Are We Getting Healthier? According to Hitwise data, Britons are increasingly becoming health conscious. Searches for ‘keto diets’ have grown…
How To Beat The Slump: Behavioural Psychology In Ecommerce
This is a condensed version of the report, How To Beat The Slump: Behavioural Psychology In Ecommerce, by Stephen Hill, Senior Ecommerce…
Discovering VUI Part One: User/Customer Behaviour
When Rufus Leonard were given the opportunity to work with an iconic global brand on a new voice user interface (VUI) app, compatible…
B2B vs B2C: Understanding The Difference Between Customer And Consumer
Knowing who your target persona is, and how your product or service can help them, is an essential part of…
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…
What Can the UK Learn from the Changing B2C Marketing Approach of Brands in China as a Result of COVID-19?
New research by Gartner shows how the coronavirus has brought changes in consumer behaviour, media consumption, and the use of…
The Age of Business-to-Human
LAB is an agency offering digital services built with a blend of consumer neuroscience, psychology and behavioural economics. In this…
Driving the Customer Experience with ‘Personalisation’
In this digital age, consumers are overloaded with marketing messages and are suffering from ‘ad fatigue’. To highlight the state…
2020 Sneak Peek: Five B2B Marketing Trends You Need to Know Now
B2B buying behaviours have shifted dramatically – and this year saw significant digital enhancements to facilitate this change. Thanks to…
Instagram Checkout: The Future Of Mobile Marketing?
In March, Instagram added a new feature to its shopping suite called Instagram Checkout. This new in-app feature, which is…
Figaro Digital Marketing Summit Roundup 31 January 2019 (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
Five Of The Biggest Challenges Faced By Modern Marketers
The only certainty in life is change (and paying taxes). The pace of change has never been quicker – thanks…