Search Results for “CX”
Articles
Why You Should Automate Customer Support To Improve CX
Customer Support is an integral, but often overlooked, part of the marketing process. It acts as a direct touch point…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
Digital Transformation with the Power of CRM
Workbooks discusses digital transformation, and the importance of an effective CRM. The current climate has caused many businesses hardships due…
Why Cold Emailing is More Popular than Cold Calling
Inspiring Interns explain why you should replace cold calling with cold emailing. In the marketing world, cold calling has been…
Customer Retention: What It Is, Why It Matters and How to Calculate It
Mention Me discuss all things customer retention on the release of their latest white paper on the subject. Customer retention…
Figaro Digital Digest: May 2020
As we stretch further into the COVID-19 crisis, businesses are adjusting to a new normal and thinking of creative ways…
Ambulance Chasing Versus Rapid Response: How to Communicate with Customers in a Crisis
Lynne Capozzi, Chief Marketing Officer at Acquia, how marketing leaders can nurture customers in a crisis. There’s a fine line…
Five Key Digital Marketing Strategies During Coronavirus
While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers – digital channels…
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…
What is the Future for Newer Marketing Channels in This New Era of Privacy Enforcement?
The use of AI-powered digital assistants has risen exponentially in recent years, with the number in use set to triple…
2020 Sneak Peek: Five B2B Marketing Trends You Need to Know Now
B2B buying behaviours have shifted dramatically – and this year saw significant digital enhancements to facilitate this change. Thanks to…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
Six Times Content Works In The Customer Experience Loop
We’ve identified the six key steps of the CX journey where brands can use content to market their products and…
Figaro Digital Marketing Summit Roundup 25 April 2019 (Part One)
On 25 April 2019, experts from from the agencies and tech providers at the forefront of innovation in the industry…
What You Need To Know For Your B2B Sales Strategy
If your main customers are businesses, you’ll be aware that the B2B ecommerce landscape is changing. To help you get…
How To Put Marketers And The C-Suite On The Same Page Using Technology
Corporate narratives are changing. Thanks to the branding teams at household names like Gillette and Nike, brands are daring their…
Videos
Events
Digital Marketing Summit 24 October 2019
Thu 24th Oct
London Marriott Hotel Regents Park
14 Speakers
AI Automation B2B
Digital Marketing Summit 25 April 2019
Thu 25th Apr
The Highbury Suite, Emirates Stadium, London
11 Speakers
AI Automation B2B