Search Results for “CX”
Articles
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
Customer Experience (CX) Email Marketing is a major force in the rise of marketing that centres on relationships, rather than…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
Why You Should Automate Customer Support To Improve CX
Customer Support is an integral, but often overlooked, part of the marketing process. It acts as a direct touch point…
What You Need To Know For Your B2B Sales Strategy
If your main customers are businesses, you’ll be aware that the B2B ecommerce landscape is changing. To help you get…
Figaro Digital Marketing Summit Roundup 25 October (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
Customer Journey Maps: How To Get Them Right
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…
What Can the UK Learn from the Changing B2C Marketing Approach of Brands in China as a Result of COVID-19?
New research by Gartner shows how the coronavirus has brought changes in consumer behaviour, media consumption, and the use of…
Intimacy at Scale
Joel Davis, Founder of Mighty Social, discusses the growing need for digital marketers to develop and sustain a social brand persona…
How to Up Your Multi-Channel Customer Support Game
In a world where a purchase can be made at a click of a button, similarly technology changes have led…
How to: Dominate on Google Shopping
What is Google Shopping? Google Shopping is a service provided by Google that allows searchers to browse advertisers’ online or…
How To Revive Customer Loyalty In A Multi-Channel World
Gone are the days of endless queues, stock shortages and unmasked frustration. Thanks to online shopping, customers no longer have…
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
Why It’s Time To Rethink Customer Loyalty
In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy…
2020 Sneak Peek: Five B2B Marketing Trends You Need to Know Now
B2B buying behaviours have shifted dramatically – and this year saw significant digital enhancements to facilitate this change. Thanks to…