Search Results for “CX”
Articles
Evolution, Mutation And Metamorphosis – The Journey From CRO To CX
So, we’ve got a new website. Why? Because everything evolves. The Conversion Rate Optimisation industry we helped to create has…
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
Customer Experience (CX) Email Marketing is a major force in the rise of marketing that centres on relationships, rather than…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
What You Need To Know For Your B2B Sales Strategy
If your main customers are businesses, you’ll be aware that the B2B ecommerce landscape is changing. To help you get…
Figaro Digital Marketing Summit Roundup 25 October (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
Customer Journey Maps: How To Get Them Right
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…
How To Revive Customer Loyalty In A Multi-Channel World
Gone are the days of endless queues, stock shortages and unmasked frustration. Thanks to online shopping, customers no longer have…
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
Why It’s Time To Rethink Customer Loyalty
In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy…
Email & CRM Seminar Roundup: 21 November 2018
GDPR has been in place for six months and everyone is over it. Well, nearly everyone is over it. But…
How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today
Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand…
The Figaro Digital Digest: 2nd December 2016
The countdown to Christmas has officially begun and many of us will be extra busy right now trying to finish…
Web Build, CMS & UX Seminar: 5 August 2015
The Figaro Digital Web Build, CMS & UX seminar took place at The Hospital Club, Covent Garden, on Wednesday 5…
Web Build, CMS & UX Seminar: 5 August 2015
The Figaro Digital Web Build, CMS & UX seminar took place at The Hospital Club, Covent Garden, on Wednesday 5…