Search Results for “Behavioural Targeting”
Articles
Understanding Behavioural Email and How it can Improve your Business
The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…
There’s more to Behavioural Email than Basket Abandonment
Basket abandonment email is the easiest way to make more sales… but targeting emails based on website browsing behaviour doesn’t…
Do We Lie To Ourselves? How Online Behavioural Data Can Debunk Fads And Grow Sales
Are We Getting Healthier? According to Hitwise data, Britons are increasingly becoming health conscious. Searches for ‘keto diets’ have grown…
The Next Generation of Programmatic
There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…
Gen Z: Understanding The World’s First Digital Generation
Jaywing, a digital agency with its heritage in data science, undertook research in collaboration with YouGov to survey over 1,000…
A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue
Ahead of a new season, football teams are trending across digital platforms as they compete to share their latest news.…
Myths of Marketing Survey: The Sequel
Expert analytics agency BlueVenn have returned to the realm of Marketingland, where the brave knight George defeated the “mythical beasts…
When it comes to email, travel companies need to start going the distance…
The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…
Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)
On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…
Evolving Design: The New Human Checklist
The process of service, product and experience design has been greatly shaped by the capabilities of digital, and the technology…
How To Enable Website Personalisation For Your Business
Personalisation is fast becoming one of the most talked about digital marketing initiatives. Yet a study conducted by Econsultancy, along with…
AI: Joining The Islands In The Customer Journey
For many business undergoing digital transformation, AI is a subject which is never very far from the table, but not…