Article
Digital Marketing, Email Marketing • May 19, 2014
...customers at dotMailer recently, the subject of marketing automation has cropped up with remarkable frequency, and we have noticed a lot of misunderstanding about what exactly marketing automation systems deliver...
Article
Apps, Automation • August 3, 2021
Read on for an introduction to Force24’s Ultimate Guide to Marketing Automation, or download the full version here. We are regularly asked to consult on the best practice journey techniques...
Job
...• Ideally have experience in multiple marketing automation platforms and/or vendor certifications in marketing automation platforms • Are one of those ambitious people who can switch from serious to play...
Article
Automation, Digital Marketing • November 19, 2021
...tolerant of irrelevant and “nuisance” messaging, which means it’s time to bring marketing automation into your marketing strategy. With automation platforms like Force24, you can truly hone content by segmenting...
Article
Behavioural Targeting, Campaign Management • March 26, 2020
Hannah Angi, Digital Outreach Specialist, explains how you can use marketing automation to regain lost leads. A lost lead is one that failed to generate sales and could be a...
Press Release
...third-party integrations. Through the Open Marketing Automation Platform, Mapp enables the automation capabilities of its cross-channel marketing component to be accessible to external systems. It is now compatible with data...
Article
Design & Build, UX • January 23, 2015
...sales. But in order for marketing automation to be effective, you’ve got to have the correct customer data in place. Create automation plans and understand your customer journey, knowing at...
Press Release
...and media-led experiences. Omron Automation Americas – part of Omron Corporation – is a recognized global leader in advanced industrial automation services that solves complex automation problems for customers across...
Article
Digital Marketing, Transport • March 15, 2019
...Digital Travel & Leisure: Digital Marketing Spotlight, on 28 March 2019, about automation and the future of travel marketing. So we caught up with Matt prior to the event to...
Press Release
Mapp, the international provider of insight-led customer experiences, today announced that its Mapp Cloud platform has been selected as the winner of the “Best Enterprise Marketing Automation Platform” award in...
