Article
Affiliate Marketing, Data • July 6, 2020
Affiliates is a broad marketing channel, meaning it can offer great opportunities for success but also confusion. And despite its breadth, it can’t be considered an island: as with each...
Article
Affiliate Marketing • October 21, 2014
...recruitment is crucial to ensuring that high-quality, on-brand affiliates are at the heart of your programme. In line with your affiliate audit, identify which affiliates and affiliate types will be...
Case Study
...By rewarding affiliates based on their own performance rather than requiring them to compete against each, Red Letter Days demonstrated understanding that a successful affiliate programme should treat affiliates as...
Article
Affiliate Marketing • July 7, 2015
...comparison and content are decreasing. Affiliates have evolved too. Rather than looking out for another ‘big win’ like cashback, marketers should focus on marginal gains by improving small areas of...
Article
Affiliate Marketing • June 29, 2011
...to improve conversion rates and ultimately the earnings per click affiliates can expect to receive. Alternatively, promotions aimed at affiliates can reward them for delivering pre determined sales volumes or...
Article
Affiliate Marketing, Internet • October 25, 2011
...will be front of mind to affiliates. Account managers will be aware of affiliates that are a good brand fit and will be able to engage with these partners to...
Press Release
...next release to follow shortly will allow affiliates to view this report for their own traffic. Affiliates will be able to view where they have assisted sales and not won...
Article
Affiliate Marketing, Retail • July 1, 2014
...marketing mix, marketers have consistently overlooked affiliates, seeing it merely as a ‘bolt-on’ to help achieve a campaign’s KPIs. A lack of knowledge around how the channel has developed has...
Article
Affiliate Marketing, Mobile • June 10, 2013
...enough to do this to be able to do this. Affiliates will also begin to delve into this space in the next few years as their budgets grow; they are...
Article
• October 23, 2019...of affiliates. Now from performance-based paid search and social, to influencer marketing alongside incentive partnerships through cashback and voucher, the partner marketing channel is all-encompassing to shift budget away from...
