This is Figaro Digital

We host seminars, conferences and summits dedicated to the latest developments in digital marketing. We also publish a magazine packed with interviews and case studies. We help marketers from brands and agencies learn and connect.

Rewarding Community: Using Gamification To Foster Interaction

We’re all used to the traditional retail tropes of loyalty cards or points awards schemes, whether we buy into them…

A Year On From The Cambridge Analytica Scandal: What Has Changed?

Facebook pretty much holds the digital marketing world in the palm of its hands. They supply an unbeatable platform for…

The Impact Of AI On Ecommerce

Often when we hear the term AI, we think of robots taking over the world or self-driving cars, but actually,…

Chatterbox: Why Chatbots Can Be The Answer To Your Marketing Problem

In marketing, first impressions are everything. When a user lands on your page, you have a small window in which…

Are Retailers Making The Most Of Their Welcome Emails?

Welcome Emails By Retailers – Are They Making The Most Of This Valuable Opportunity? We recently analysed 80 retailers’ signup processes and…