This is Figaro Digital

We host seminars, conferences and summits dedicated to the latest developments in digital marketing. We also publish a magazine packed with interviews and case studies. We help marketers from brands and agencies learn and connect.

Using Customer Mapping To Inform Digital Strategy

Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…

Using Social Media As A PR Tool

The opportunity presented to brands by the growth of Social Media as a PR tool is hugely exciting as a…

How To Use The ‘Disruptive’ Power Of Digital Transformation Wisely

Digital transformation is radical. It is risky (whether you do, or don’t commit). So, as well as having an agile…

Top Five Data Sources For Driving Predictive Marketing Success

“Data is the fuel that powers AI” Databricks These are seven words (AI is a word, right?) that get trotted…

Four Essentials For User Research

UX and Optimisation Analyst Amy Fleming looks at how to bring user research into the forefront of business strategy. While aiming…