This is Figaro Digital

We host seminars, conferences and summits dedicated to the latest developments in digital marketing. We also publish a magazine packed with interviews and case studies. We help marketers from brands and agencies learn and connect.

Localisation, Not Translation, is the Key to International Marketing Success

The terms ‘translation’ and ‘localisation’ are often used interchangeably but in reality, they mean very different things. So, what’s the…

How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…

How to Create a Profitable Influencer Marketing Campaign

Creating successful influencer marketing campaigns involves more than simply paying for access to big follower bases. Today’s marketplace is a…

Could Spotify Be the Next Big Social Media Platform for Brands?

Facebook, YouTube, WhatsApp, WeChat, Instagram, and Tumblr are all among the top social media sites brands must consider, but digital…

Seven Steps to a Successful Black Friday Referral Marketing Campaign

It’s official: Black Friday is a big deal (excuse the pun). Last year, the seasonal event delivered 1.2 billion visits to…