This is Figaro Digital

We host seminars, conferences and summits dedicated to the latest developments in digital marketing. We also publish a magazine packed with interviews and case studies. We help marketers from brands and agencies learn and connect.

Rewarding Community: Using Gamification To Foster Interaction

We’re all used to the traditional retail tropes of loyalty cards or points awards schemes, whether we buy into them…

A Year On From The Cambridge Analytica Scandal: What Has Changed?

Facebook pretty much holds the digital marketing world in the palm of its hands. They supply an unbeatable platform for…

Chatterbox: Why Chatbots Can Be The Answer To Your Marketing Problem

In marketing, first impressions are everything. When a user lands on your page, you have a small window in which…

Are Retailers Making The Most Of Their Welcome Emails?

Welcome Emails By Retailers – Are They Making The Most Of This Valuable Opportunity? We recently analysed 80 retailers’ signup processes and…

Why Your Ecommerce Site Is Hidden From Your Customers: Part Four

Technical SEO advice for ecommerce sites simply wouldn’t be complete without mentioning faceted navigation. Therefore, in this final installment I…