What is the Point of your Content Marketing?
Content marketing is an essential part of today’s digital mix. Research by Contently recently found 73 per cent of marketers were doing more content than ever, yet 46 per cent say it’s ineffective or distinctly average in performance. Many companies are producing content for content’s sake. So how do you create content that will improve your rankings, engage with your prospects or get mass-media attention? Chris will share his experiences in PR and digital, along with agency insights that will help you keep your content marketing on track and delivering tangible results.