Test For Success: Optimising Your Forms For GDPR

With the added requirements for collecting permission with GDPR just around the corner, how do we ensure our list volumes don’t shrink? In this session we will address how to test using a hypothesis to ensure you learn from the results; review what factors could be tested when optimising your forms for GDPR, as well as a quick introduction into testing holistically.

Event Digital Marketing Summit 25 January 2018

Speaker/s Kath Pay, CEO & Founder at Holistic Email Marketing,