Stop Talking About Big Data, Start Talking About People

Data offers so much insight on our consumers but we need to always remember we are dealing with real people in the real world buying real services or products. From practical tips on how to start attribution on a shoe-string to what annoys consumers, the session will be a look at how brands can make the most of their data without losing touch with humanity.

Event Digital Marketing Summit 23 February 2017

Speaker/s Agi Kendrick, Strategy Director at Chalk Global,