The New Generation Of Search Marketing. Using Customer Data To Bring SEO And PPC Together

A look at how the intelligent use of data can add efficiency to your search activity and enable greater performance from both SEO and paid search channels. This presentation will look at what data can be used and how to inform content strategy and SEO as well as paid search, helping reach customers more quickly and cost effectively.

Event Paid Search & SEO Seminar 2 February 2017

Speaker/s Martin Dinham, Digital Business Consultant at equimedia, Cat Spencer, Senior Content, PR & Social Executive at equimedia,