Data And The Buyer Journey

Erik will speak about how data can be used to make the buyer journey more effective. Through real client cases, Erik will show how iProspect work with data driven marketing to enable the right use of data. This can then be used to deliver smarter campaigns and positively affect all areas of the buying process.

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Event Nordic Retailer Spotlight: Digital Marketing Roundtable 7 March 2017

Speaker/s Erik Luhr, Head of Data & Insight at iProspect,