Customer, Brand & Performance

Content, media channels and budget allocation are the ingredients that every marketer must mix in the right proportions to maintain the delicate equilibrium of marketing alchemy. Beyond uncovering some insights in how he has mixed these for his brand, Alessandro will also share some fact and figures detailing how he turned around a decade-old brand from decline into a rising player in the Italian online gaming scene; in particular discussing how content has affected the performance of channels such as SEM and SEO.

Event Paid Search & SEO Seminar 15 August 2017

Speaker/s Alessandro De Stasio, Head Of Marketing at Gioco Digitale,