Corporate Content? Keeping A 300 Year Old Company Innovating

During this session Alex will dive into how GSK rocketed to 5th place in the rankings of the world’s best corporate digital communicators. Whilst sharing his secrets for success, he will whizz through how to break down silos and effectively reshape your team; a view into the editorial process to tell the stories which matter most; the restless, insights-driven process to evolve one of the best corporate websites in the world; as well as how GSK is using social data to influence the c-suite.

Event Digital Marketing Conference 20 July 2017

Speaker/s Alex Saunders, Director of Digital Communications at GSK,