Building An Iconic Brand: League 1 To Premier League Ready

In this session Kurt will share lessons from the ambitious project that sought to establish a brand for Brentford FC, a club that not just achieved promotion from League 1 to the Championship but found itself facing the daunting prospect of promotion to the Premier League in that first season. After 2 years of careful consideration, planning and consolidation, Brentford went live with their new crest and a new website – the end of a project that was all about getting Premier League ready and enabling Brentford FC to claim its place as London’s Local Club.

Event Digital Marketing Conference 20 July 2017

Speaker/s Kurt Pittman, Director Of Marketing at Brentford FC,