Aggression, Efficiency And Budgets: Unravelling Awesome PPC

Join Russ Powell – Head of Marketing for digital growth experts Red Hot Penny – as he takes your hand and leads you into the world of pay-per-click (PPC) and biddable media marketing to give you insight into how you can (and probably should) be driving more online business for your brand. Illustrated with easy to understand models and real-life case studies, Russ will talk you through the need to balance aggression and efficiency with your PPC activity, and why you should probably be binning off the budgets that are more than likely limiting how effective you are online right now.

Event Digital Marketing Summit 19 October 2017

Speaker/s Russ Powell, Head of Marketing at Red Hot Penny,