Achieving Affiliate Marketing Excellence
According to the IAB OPM study in 2014 the affiliate industry drove £16.5 billion worth of sales for advertisers and grew by eight per cent. But how can brands ensure their affiliate programme fully reaps the rewards of the channel? Helen will explain how to achieve a best-in-class programme. She’ll cover do’s and don’ts, common pitfalls and what constitutes an exceptional affiliate marketing programme. Using advertiser case studies, Helen will talk through the benefits of the channel for brands including reach, engagement and sales acquisition.