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Abigail Dixon - Senior Marketing Manager, Burger King
How Burger King utilised mobile technology to serve up relevant, timely content delivered at customer’s exact moment of need. Abigail and James will discuss how the a...
Adam Graham - Founding Partner, Saint@RKCR/Y&R
Find out how kids get popular, and why your brand should do the same online
* Popular kids invent the best games
* Popular kids share their goodies
*...
Adam Levene - Chief Strategy Officer, Grapple Mobile
In this presentation Adam will take a detailed look at how brands and businesses are embracing mobile and creating apps that are helping to drive tangible business ob...
Adrian James - Managing Director, SiteTagger
At SiteTagger we believe it’s best to do this analysis in your Web Analytics solution. Having two reporting versions of the truth creates havoc internally and amongst...
Adrian Mulryan - Rich Media Sales Strategist, Google
Online display spend hasn't followed consumer behaviour. Forecast shows that display is set to grow from $26 million to $200 million. Adrian's presentation will focus...
Alan Moore - Founder, SMLXL
Companies are applying mass media thinking to a completely different communications ecology – no wonder there is confusion.
Alastair Boyle - Commercial Director, Steak
In this session, Steak goes beyond the buzzword ‘integration’ and draws on real world examples to show how best to use search as part of the marketing mix.
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Nick Pandya - Business Development Manager, IMRG
The IMRG is a membership community for the e-retail industry, whose vision is to maximise the commercial potential of online shopping. Nick Pandya will be discussing recent trends in the rapidly-changing e-commerce market, highlighting some success stories and explaining the challenges for online co
Chris Moon - Digital Business Analyst, Visit London
This presentation from Chris Moon will examine how Visit London is revolutionising its online presence. Chris will showcase some of the organisation’s digital marketing innovations and explain what he and his team are achieving today and what goals they have for the future.
Adrian Lloyd - Solutions Engineer, Webtrends
Understanding the online behaviour of consumers is becoming more important to businesses as more and more interaction and engagement happen online. The result of this trend is a growing interest in web analytic data and how to use it to shape the offering of a business. In this presentation Adrian L
Mike Baker - Client & Professional Services Director, Webtrends
Learn more about Digital Marketing Optimisation and DM3 - a framework for managing your digital marketing and web analytics programmes.
Michael Schirrmacher - Retail Territory Manager, Webtrends
For too long, deciphering conversion paths and targeting customer segments has been time consuming and overly complicated – a task that few marketers could tackle alone or afford to handoff to services-heavy vendors. Marc Thomas will explain how you can identify and publish the top converting web co
John Wyllie - Head of Analytics, LBi
Web analytics is worthless unless it prompts meaningful action as a result. But how do you turn all the data at your disposal into action? How do you know if that action is valuable?
David Ellis - Former Head of Management Accounts, EMC Consulting
A big challenge for organisations at the moment is managing and targeting multichannel customers, but this boils down to a data challenge – often, it’s the data that is unavailable or difficult to gather for multichannel.
Harry Bott - Founder, Mediahawk
Clever use of micro sites and call tracking helped Vindis Group, a large multi-brand automotive retailer achieve brand cut through, increased conversions and fully measurable results.
Steve Lovatt - Head of e-Commerce & Internet Services, Pindar
Many organisations are becoming increasingly challenged with the vast array of information resources available. This is compounded by the fact that for many solutions to manage this product information has evolved across numerous disparate solutions, all with their own specific target applications.
Mark Hopwood - Technology & Operations Director, Pod1
The digital landscape is constantly testing the relationship between content and the system that manages it.
Social Media channels alone are putting heavy pressures on publishers, retailers and web site owners to feed their hungry end users, but how is this content produced and managed?
The econ
James Huckle - Head of Content Management, Amaze
Content Management has evolved from being an IT responsibility to an
important part of an organisation's Corporate Marketing and Communications Strategy.
No longer is it satisfactory to simply publish content. Marketing and Communications teams must now be able to effectively target their conten
Chris How, Head of UX and IA - Cogapp
Everyone knows how to build a website. But how many have had the chance to go through that process end-to-end with a major international brand using a user-centered design approach? Cogapp had that opportunity working with the Metropolitan Museum of Art in New York, the largest art museum in the Wes
Julian Mitchell, Managing Director - Digital Annexe
By their very nature, some Content Management Systems have developed a reputation for being inflexible or frustrating. However behind the scenes they are doing a complex job and there’s plenty of opportunities to get them working the way you want them to. Let’s explore a couple of solutions.
Hammad Khan, Managing Director - Zabisco
The idea of customer segmenting is not new. Nor is the concept of building personas to represent them. So why is it that more often than not, businesses and organisations alike don’t do this very well and are left needing to understand and engage their audiences better; particularly online.
Havin
Stuart Wells - Managing Director, Wickedweb
Stuart will talk brands through the process of a successful design and build project, covering key areas such as brand engagement, usability, creative execution, SEO, CMS platforms and campaign activation. Working with clients such as wagamama, Ella’s Kitchen, Gear4, Kurt Geiger, Bluefin Solutions,
Matt Isaacs, Founding Partner - Essence
What does the future hold for Digital Marketing and more importantly for Digital Marketers? Matt explores how data and technology are now the fundamental underpinning of marketing today - and how they are influencing the evolution of devices, experiences and advertising to better meet the needs of c
Paul Doleman - CEO, iCrossing
The pre-Internet world seems like a dim and distant past but the reality is that with the Internet less than 5000 days old it's changed our lives irrevocably and left us dependent on digital. Today your customers have been set free, to stand out in the market place you need to be connected to your c
Alastair Boyle - Commercial Director, Steak
We’ll be presenting 5 tips for integrating your social media and SEO campaigns to ensure you get the best from both. We’ll look at common missed opportunities, providing solutions to improve your results. We’ll also be showing how Alexandr the Meerkat helped Steak boost rankings for comparethemarket
Gareth Owen - Head of SEO, Steak Digital
We’ll be presenting 5 tips for integrating your social media and SEO campaigns to ensure you get the best from both. We’ll look at common missed opportunities, providing solutions to improve your results. We’ll also be showing how Alexandr the Meerkat helped Steak boost rankings for comparethemarket
Stephen Wise - Managing Director, eYeka
A case study based presentation that demonstrates how social co-creation can help a brand deliver consumer engagement
Steve Richards - MD, Yomego
Listening to the online conversation is the first and most important step in managing your brand’s online reputation. Steve Richards of Yomego reveals the limitations of most social monitoring tools and highlights the opportunities when a social strategy is integrated effectively with a brand’s wide
Jeremy Farmer - Head of Social Media, ISM
Jeremy will take a look at the role of community in social media marketing and will highlight mistakes that brands are continuing to make. Jeremy will suggest a few approaches to nurturing your community and delivers a warning about the future.
Alex Morrison - Managing Director, Cogapp
Everyone knows how to build a website. But how many have had the chance to go through that process end-to-end with a major international brand using a user-centered design approach? Cogapp had that opportunity working with the Metropolitan Museum of Art in New York, the largest art museum in the Wes
Anamaria Chiuzan - Senior Propositions Development, Loyalty, Velti
Acquisition is a well-trodden path for digital and, increasingly, for the mobile channel. But are loyalty programmes taking full advantage of mobile? With the continued rise in mobile usage and the opportunities it brings, there are many ways to improve current loyalty strategies using mobile. This
Marc Rigby, Head of Business Development - Receptional
With research indicating mobile internet users may outnumber desktops, it seems the long expected hike in mobile search traffic has finally arrived. Currently, few advertisers are taking advantage of the opportunities available and are unaware of mobile’s potential to engage audiences. Marc will dis
Shakir Syed - Sales Manager, UK, FACT-Finder
Shakir will present an overview of cutting edge ecommerce strategy, including insight into digital consumer behaviour and how to leverage ROI through usability. He'll also consider the competitive advantages associated with product data and explain why ebranding plus customer satisfaction equals loy
Hari Saini - Director Client Success, StrongMail
Brand marketers have been using social media to drive engagement and brand awareness for years; however, direct marketers are just now discovering the tip of the iceberg when it comes to the vast amount of consumer data that is available via this exciting new channel. Imagine tapping into one of the
Paul Doleman - CEO, iCrossing
The internet is less than 5,000 days old but it's changed our lives irrevocably. Customers have been set free, and to stand out in the market place you need to be connected to those customers. iCrossing build connected brands. In this presentation Paul will summarise the digital landscape in 2011 an
Cian Agnew, Account Manager - Exact Target
How do you best organise your digital verticals to create a single message for the engaged consumer? How does the message remain relevant in an environment where the consumer can call the shots? Cian will explore these issues, and answer the question: how can all these digital streams possibly tie i
Clare Sutcliffe, Senior Designer - Pixel Group
Clare will talk to you about the concept and implementation of responsive web design, why you should care and what you can and should be doing about it.
George Crabb - Managing Director, the OTHER media
George will examine the options available when designing a successful mobile strategy and the consequences for user engagement.
Maani Safa - Product Director, Somo
Figaro 21s
Bertie Bosrédon - Assistant Director of Services (Information & Multimedia), Breast Cancer Care
Breast Cancer Care developed and implemented a user centred social media strategy involving all staff at all levels. Bertie will offer practical tips and concrete examples to demonstrate how you can raise awareness of your brand, increase user engagement and raise money using social media tools.
Chris Massey - Director of Digital Media, Theatrical Marketing, Universal Pictures International
Chris and Andrew will offer an insight into digital marketing in the film industry.
Andrew Warren - Head of Digital, Feref
Chris and Andrew will offer an insight into digital marketing in the film industry.
Corin Rogerson - Optimisation Manager, Financial Times
Figaro 21s
Dan Parker - Co-Founder & Chief Executive, Sponge
Figaro 21s
Yann Gourvennec - Director, Web, Digital & Social Media, Orange Group
The real issue in social media is no longer the number of fans on your Facebook page. The focus should be on organisational and change management as well as the integration of social media within the rest of your web portfolio.
Yann will focus on organisational factors in the third phase of socia
Neville James - Director Partner Marketing and Media - EMEA, ebookers
Figaro 21s
Ben Myall - Business Development Director, iCrossing
Figaro 21s
James Prebble, Strategy Director, Pancentric Digital
Figaro 21s
Phil Worms - Director of Marketing, iomart hosting
Figaro 21s
Charlie Johnson - European Business Development Director, Digital Element
Figaro 21s
Sarah Graham - Group Digital Marketing Manager, Natmags
Panel Discussion
Kyle Thorne - Social Relations Manager, Virgin Atlantic
Panel Discussion
Elisa Harca - Client Services Director, Red Ant
Panel Discussion
Chris Maples, UK MD & European Sales Director, Spotify
All successful campaigns are multi-platform. Chris will talk about Spotify's position as a multi-platform medium with examples of how brands can benefit from using Spotify in their channel selection.
Piero Tintori, CEO - TERMINALFOUR
Websites are the principle sales and information tool for any organisation - fact. Trying to build a website to target all your audiences - a nightmare. Today's web audiences want web content, services and promotions that are compelling and relevant to them, not the masses. With so much competition,
James Paterson - Social Media Campaigns Manager, O2, UK
Figaro 21s
Chris Neville, Head of Direct and Database Marketing, Anglian Group
Radical evolution of new technology. Unprecedented consumer adoption. More data than generated in all of history every two months. That’s the transformational era marketing is going through. What’s exciting - and sometimes complex - is that there is not one ‘hot’ breakout development, but rather a c
Bill Rogers - Client Services Director, Latitude Digital Marketing
Radical evolution of new technology. Unprecedented consumer adoption. More data than generated in all of history every two months. That’s the transformational era marketing is going through. What’s exciting - and sometimes complex - is that there is not one ‘hot’ breakout development, but rather a c
Jeremy Rudge - Chairman, Sohnar
Figaro 21s
Brandon Paine - Head of Emerging Platforms, DoubleClick by Google
Brandon will present an overview of how technology innovation is transforming the display industry.
Duncan Burbidge - Co-Founder, StreamUK
Figaro 21s
Simon Wood, Online Marketing Manager - Hiscox
Hiscox, the specialist insurer, will talk about its digital marketing innovation by adopting complex attribution measurement analysis techniques. The move away from the de facto ‘last-click’ wins standard has already delivered value with Shomei, the specialist attribution solution provider, helping
Maggie Lonergan, Managing Director, Marketing Services - Fortune Cookie
Figaro 21s
Ed Couchman – Commercial Controller, Future & Digital Media Advertising, Channel 4
In this presentation Ed will explore the growth of VoD - why, how and when consumers use VoD services and the challenges and opportunities this brings to broadcasters. Ed will uncover the emerging VoD advertising eco-system and look at how VoD complements the traditional 30” spot.
Amy Clarke - E-Commerce Manager, Radisson Edwardian Hotels
Amy will focus on Radisson Edwardian and the May Fair hotel groups. In June this year the organisation introduced its Check In Check Out Later campaign. Users who checked in to their rooms via Facebook or Foursquare were entitled to check out two hours after the standard time. Amy will discuss the c
Ted Paul-Cavallier, EMEA Account Manager - Acquisio
Amaze and Acquisio will discuss reporting and explain how Acquisio were able to deliver an efficient search retargeting solution.
Hollie Copeland - Head of PPC, Amaze
Amaze and Acquisio will discuss reporting and explain how Acquisio were able to deliver an efficient search retargeting solution.
Tim Hussain - Head of Platform Development & Partnerships, BSkyB
Figaro 21s
Guy Hanson - Director E-Marketing Response Consulting Services EMEA, Return Path
Figaro 21s
Jeremy Waite - Head of Social Media, Phones4U
Figaro 21s
Joel Christie - Marketing Controller, BSkyB
Infectious Media and Sky are breaking new ground in the innovative use of non-PII customer data to deliver unprecedented targeting for RTB enabled display. Joel and Martin will explain how this integration of first party data is delivering a unique richness in impression level decisioning on what to
Martin Kelly - Co-Founder and Managing Partner, Infectious Media
Infectious Media and Sky are breaking new ground in the innovative use of non-PII customer data to deliver unprecedented targeting for RTB enabled display. Joel and Martin will explain how this integration of first party data is delivering a unique richness in impression level decisioning on what to
Ian Harris, Founder and CEO - Search Laboratory
Figaro 21s
Jonathan Mann - Head of Marketing, Groupon UK, IE, and DK
Figaro 21s
Dominic Sparkes - CEO & Founder, Tempero
Figaro 21s
Ted Paul-Cavallier, EMEA Account Manager - Acquisio
Display retargeting technology lets marketers re-message visitors who’ve previously shown interest via highly targeted display ads on millions of websites across multiple ad exchanges. Display retargeting is an opportunity to re-work marketing investments made in other channels. Ted will be speaking
Samir Shah - Strategy and Commercial planner, Web Liquid
With advertisers now spending £1 in every £4 on digital media, display advertising is a key channel for building engagement and conversion. Samir will discuss how display advertising can be used as a prospecting, engagement and re-targeting tool to meet brand and direct response targets.
Adrian Mulryan - Rich Media Sales Strategist, Google
Online display spend hasn't followed consumer behaviour. Forecast shows that display is set to grow from $26 million to $200 million. Adrian's presentation will focus on the four major factors that have driven us to this tipping point and ask how advertisers and agencies can take advantage of techno
Tim Cross - Display Advertising Manager, Guava
Tim will discuss the benefits of demand side platforms (DSP) and real-time bidding using real-world examples, focusing on how advertisers can improve the performance of their display campaigns by managing display and search together, giving greater transparency and reducing the inefficiencies of the
Julia Smith, ‘The Voice’ and Communications Director - Jemm Media
Real-time bidding has had a dramatic effect on the digital ad-buying landscape. Drawing on case studies, Julia will examine publishers' experience of RTB and consider its impact on advertisers, agencies, ad networks and others in the buying chain.
Grant Muckle - Head of Natural Search, I Spy
Agencies and brands are increasing their investment in paid social media advertising but marketers' enthusiasm for services such as Facebook is dampened by logistical challenges. I-Spy's Upcast is a one-click social media management system which simplifies key areas of paid Facebook advertising and
Robert Black - Sales Director, Eyewonder
Using Predictive Behavioural Targeting, marketers can now ensure that only the most relevant messages that viewers want to see are put in front of them.
James Hudson - Media Director, Web Liquid
James will offer an introduction to behaviour based marketing and what it can achieve. Find out how to use digital buying models to your best advantage. Plus, making the most of measurements: how you can be sure new technology and targeting abilities work and are improving your bottom line.
Anna Tracey - Commercial VP, Vibrant
Are you reaching and engaging users with great content? See best practice examples across the web including IBM, Jeep, Bing and Intel. Anna and Matt will explore how contextual advertising through hyperlinks is enabling brands to deliver relevant, useful and entertaining content by utilizing social
Matt Boak - Director of Sales & Strategic Partnerships, Vibrant
Are you reaching and engaging users with great content? See best practice examples across the web including IBM, Jeep, Bing and Intel. Anna and Matt will explore how contextual advertising through hyperlinks is enabling brands to deliver relevant, useful and entertaining content by utilizing social
Samir Shah - Strategy and Commercial planner, Web Liquid
James and Samir will be discussing behaviour and how marketers should use the different technology available to improve performance, without falling foul of directives with regards to cookies.
James Hudson - Media Director, Web Liquid
James and Samir will be discussing behaviour and how marketers should use the different technology available to improve performance, without falling foul of directives with regards to cookies.
David McMurtrie - Head of Publisher Solutions, UK/Benelux - Google Media, Mobile and Platforms
There has been a fundamental shift in the way display is bought and sold with the emergence of exchanges, DSPs, RTB and audience based buying. In this presentation David and Rohit will cover major trends in the world of display, the importance of data & real time bidding, the players in the new ecos
Jenny Stanley, MediaMind
Jenny will be using a recent client case study to discuss multi device and platform issues, mobile video solutions as well as HTML and new opportunities in display advertising.
David Kiashek - UK MD, MyThingsMedia
Finding an online marketing solution that makes true monetary impact on your bottom line is a huge challenge today. Benny Arbel, CEO and seasoned executive, will be describing how MyThingsMedia, with its unique personalized retargeting solution, has succeeded to significantly increase return convers
Scott Macon - Managing Director and Senior Vice President, Shopzilla
Customer Reviews are nothing new in online retailing, but successful companies are finding new ways to use reviews to drive sales and measure the impact of reviews. This presentation will look at how product reviews can increase traffic acquisition and conversion rates. Profiling one of our “success
Andy Houstoun - Global Head of Marketing, Venda
Andy will discuss H1 growth across the Venda Community and the root causes, and look at 5 things that will help you drive increased store profitability
Markus Schilling - Director Product Management & Client Success, Avail Intelligence
Merchandising is the art and science of maximizing retail conversion rates and average order values through the display and promotion of the right product, to the right customer at the right time. Taking a close look at the economics of eCommerce, it becomes apparent that Merchandising is one of few
Fadi Shuman - Co-Founder, Pod1 Group
In this presentation, I will be looking at the many different forms that etailing has taken on beyond the traditional ecommerce website. I will also be talking about some exciting, emerging trends that look to become common place in how we buy and sell over the internet. Areas covered will be based
Derek Linney - Solutions Director, Crimsonwing
Having got to grips with the essentials of operating a successful e-Commerce site retailers are now faced with an accelerating growth of new challenges. These include social networking, private retailing, multi-channel and mobile e-Commerce. What implications do these changes have for e-Commerce sys
Adrian James - Managing Director, SiteTagger
At SiteTagger we believe it’s best to do this analysis in your Web Analytics solution. Having two reporting versions of the truth creates havoc internally and amongst your Digital Agencies, meaning you don’t pay twice for reporting and you save big on your budget.
Paul Bidder - Managing Director, Colony Commerce
From brief ‘toe in the water’ experimentation to pushing boundaries with physiological interaction across social channels both within the UK and internationally, Paul will focus on converting brand alignment across social networks to increased transactions and higher basket values.
Rebecca Jones - Managing Director, Object Source
Object Source, with input from iomart Hosting, will deliver a presentation that shows how the rapid adoption of cloud computing is changing the traditional business view of eCommerce.
Phil Worms - Director of Marketing, iomart hosting
Object Source, with input from iomart Hosting, will deliver a presentation that shows how the rapid adoption of cloud computing is changing the traditional business view of eCommerce.
Fadi Shuman - Co-Founder, Pod1 Group
This presentation looks at Magento Commerce as a serious enterprise level ecommerce platform. We review its strengths and potential weaknesses, as well as several case studies to demonstrate its application to real world ecommerce requirements
Tim Walker - Director, Iconnyx
This presentation provides a Buyer's Guide to Hosting ecommerce Sites & Applications
Marcus Mustafa - Head of User Experience, LBi
The focus have shifted towards conversations and co-creation. Persuasive design is still hot on everyone's lips. However, the brightest brains in user-centered design have always claimed that information and persuasion are two conflicting approaches. Persuasion is a dirty word associated with manipu
Will Aitken - Head of Account Management Team, Venda
With the correct proposition, understanding of your market, and a product that customers want to buy, it is important that you assess tactics to rationalize what you have. Learn about some of the tactics that can drive store profit
Alex Marks - Head of International Business Marketing, eBay Advertising
What are you going to have for lunch today? Do you know? Is it the same as it’s always been or is there a chance you might try something new?
Robert Atkin - CEO and Founder, Xylyx
Robert will be presenting solutions that show you how new routes to market and new business models enabled by the latest technology and processes from Xylyx Money can revolutionise your online sales; from multi-vendor shopping baskets to automated revenue share, digital franchising to micro-billing
Richard Jackson, Managing Director - Session Digital
We're entering a third wave of e-commerce, where open source technology, such as Magento, enables retailers to do more for less. Richard Jackson, Director at Session Digital, will be showcasing one of the largests deployments of Magento Enterprise in the world to date with 80 stores - a multi-lingua
Stephen Slezak - Managing Director, Digby
Mobile commerce isn’t just ecommerce on a smaller screen. It is the single biggest innovation in retailing since the online store. Mobile changes many of the rules; most of all it changes who is in control of the customer journey – and it isn’t you. Learn what mobile changes, why you need it and how
Mark Kelleher - Head of Technology, BBC
Mark will provide insight into why personal marketing is critical; show what makes good personal marketing; and what are the rules to effective personal marketing in a digital world.
Andrew Abram - Account Director, Adestra
Content: Automation, relevance, deliverability and integration are all hot topics in the world of email marketing at the moment, but how have things changed over the last five years, and what things are on the horizon?
Louise Colligan - Head of Digital Marketing Solutions, Reed Business Information
This presentation will cover email metrics and benchmarking as well as how to improve results through deliverability, optimisation, testing and active-only audiences. Louise will also touch upon email content (long vs short copy, above the fold, dynamic linking) as well as HTML coding best practice
Kristin Hersant - Vice President of Corporate Marketing, StrongMail
This presentation will highlight engagement strategies from more than 10 brands, showcasing how one retailer has successfully mastered the art of increasing subscriber engagement, achieving a 99 per cent deliverability rate while boosting their open rates by 12 per cent and click-through rates by 25
Zoe Goulding - Email Marketing Manager, MORE TH>N and RSA
Zoe will tell us how there's MORE TH>N meets the eye with one insurers email and content strategy.
Hari Saini - Director Client Success, StrongMail
Say hello to the new marketing democracy – a place where everyone has influence and everyone has a voice.
In this presentation Hari will explain why connected, permanent campaigns, not tactics, represent the key to increased engagement. He'll introduce the 'Groundhog Day Theory of Marketing', dem
Stuart Russell - Email Marketing Consultant, Stream20
Looking to take your email marketing to the next level in 2012 but managing 1,000,001 other things too?
Know what best practice looks like but struggling to find the time and resource to implement it?
Stuart will be drawing off Stream:20’s experience working on the front line with clients to h
Kate Gowers - Account Director, Adestra
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads hi
Felix Velarde
McCain Foods started out with a straightforward segmentation, scattered pots of data and a vision for using email as a brand engagement tool. Two years later they've increased sales revenues from the email base by 38%
Matthew Potter - Client Partner - Experian CheetahMail UK
As the popularity of email grows, we are seeing email volumes increase. In the latest global benchmark figures from Experian CheetahMail, email volumes are up 42% when we compare 2008 and 2009 results. The biggest increase in volume is amongst multi-channel retailers (up 55%) and Media / Publishing
JC Mighty - E- communications Manager Aurora Fashions
An overview on how Aurora Fashions used multi-channel marketing campaigns throughout the UK and Ireland in order to connect with customers.
Giles Luckett – Head of eCRM, Soup Digital
This presentation will give an informed, by sometimes bitter, experience of the steps a brand marketer needs to follow in order to create and run a successful eCRM system.
Patrick Kelly - Account Director, ExactTarget
As a marketer, the terms "subscribers," "fans," and "followers" aren't new. Who isn't talking about traditional channels such as email versus emerging channels like Twitter and Facebook. This presentation will provide marketers with direct insights into how consumers view each of these channels, the
Martyn Miller - Associate Creative Director, Responsys
Hear the most likely-to-succeed creative approaches to email, mobile, social and web channels. Hear best practice advice on designing content for email, mobile, social and the web; learn tips and tricks to make your creative work harder and deliver greater ROI; understand the importance of having a
Ryan Deutsch - Vice President of Strategic Services, StrongMail
This lively session will teach you the steps and strategies you need to run an effective right-time email marketing program. From building the case internally, to technical and tactical considerations, learn how to evolve your email marketing programs in a way that significantly boosts your program
Lorraine Clennell - Digital Marketing Manager, MORE TH>N
After a strategic review of their email program, MORE TH>N identified the need to break away from ‘batch and blast’ emails and think differently about how to achieve their objectives and consider way beyond open and clicks. MORE TH>N introduced a customer centric life cycle approach and the Customer
Andrew Abram - Account Director, Adestra
In this case study led session Andrew will cover the four key areas of the report highlighted as the future of email marketing: Deliverability, Automation, Relevance & Social Media.
Hari Saini - Director Client Success, StrongMail
According to Gartner Research, companies that adopt event-triggered marketing techniques can achieve a 600% lift in performance over traditional outbound tactics. That's an impressive statistic, but where do you start? This presentation goes through proven strategies for getting started, as well a c
Matthew Warrilow - Digital Communications Officer, Action for Children
Action for Children embarked on a digital journey last year, completely changing their online strategy. This presentation goes through their journey and the improvements they have made to their email strategy, driving awareness of their campaigns and improving engagement for those drier messages.
Guy Hanson - Director E-Marketing Response Consulting Services EMEA, Return Path
UK email marketers are still reliant on the unreliable ‘bounce rate’ metric rather than focusing on their inbox placement rate – the percentage of emails that actually reach consumers’ inboxes. Concentrating on the bounce rate metric – which simply subtracts the hard bounces returned from the number
Richard Evans, Director of Marketing, EMEA-Silverpop
The way we communicate is moving - literally. The convergence of social, mobile, local and email (or Mocial as we call it) has changed when, where and how we communicate. These and other trends are opening new opportunities for email to increase value in the marketing ecosystem. Richard will address
Nicole Yershon - Director of Innovative Solutions, Ogilvy Group
Nicole will talk about how Ogilvy is embracing digital and innovation through their Digital Lab project, looking not just at technology for technologies sake but understanding the fragmented marketing landscape and therefore being able to work with clients on understanding their specific problem and
Guy Hanson - Director of Interactive Services, dbg
dbg's Guy Hanson will discuss the challenges and opportunities multichannel marketing presents, how channel integration is key to driving customer engagement and ROI, and how Travelbag has tested the impact of introducing new channels on campaign success.
John Menhinick - Communications Director, Loyalty Management Group, a Groupe Aeroplan Company
Nectar has the largest consumer dataset in the UK. In a deal with Yahoo! they are now able to join up offline purchase behaviour with online advertising. John's presentation will allow you to find out more about this pioneering, joined up, marketing project.
Lawrence Mitchell - Marketing Director, Reed Business Information
Over the last 10 years, Reed Business Information (RBI) has innovated around the web and now produces content which is delivered across multiple channels. As Marketing Director of RBI, Lawrence will use case studies and examples to discuss the importance of multi channel marketing and the lessons fr
Steve Grout - CEO, Targetbase Claydon Heeley
To better understand the vitally important area of Customer Engagement, Targetbase Claydon Heeley has undertaken three pieces of in depth research over the past 18 months. The results have revealed which brands are investing successfully, what’s working for them and, perhaps most importantly, how do
Ben Scott-Robinson - Creative Director, We Love Mobile
Ignore the buzz words. Mobile is a key channel to reach and engage with your customers. Only by approaching it through their eyes can you design and create effective mobile strategy and engagements. We Love Mobile will show how they have brought a strategic, user centred approach to helping their cl
Nic Newman, Managing Director EMEA - TigerSpike
Highly successful applications, whether on Android, Apple iOS, BlackBerry or Windows Phone 7, all have the same fundamentals behind them that make them successful - from the planning phases right through to post launch care. Nic will talk through some relevant case studies and share the secrets of a
Christian Harris - CEO, Gorillabox
Christian will be talking about how to design, plan and launch the perfect iphone application. He will draw on Gorillabox’s most recent case study from the Met Office which after only 6 weeks is already the most successful weather application in the UK
Alex Meisl - Chairman, Sponge Group
Alex will talk about what will drive mobile marketing growth and focus on a number of case studies from "Building a Dialogue - a major on-pack campaign for Birds Eye", through to a UK first - a mobile crediting campaign for Coca Cola as well as what makes a good mobile site and how we increased traf
Tim Dunn - Head of Marketing Services, Mobile Interactive Group
With the development of the mobile landscape and new smarter devices always on the horizon, Tim will take a brief look at how new technologies such as the mobile social community and Augmented Reality are taking shape, and the kind of users, mechanics, and experiences that can be created using them.
Jonathan Briggs - Co-Founder, the OTHER media
This session will challenge the notion that every client or brand needs an iPhone, iPad, Android app (or whatever the next flavour of the month device might be). Instead, it will suggest that you need to think about your audience needs when they are out and about or slumped on the sofa in front of t
Alex Sbardella - Mobile Products Manager, Red Ant
Data is everywhere – it is the energy that powers a good mobile strategy. Finding it, creating it, and combining it effectively is key to the next level of mobile marketing innovation. This presentation discusses how and why you should transition from the data of the past into something more effecti
Adam Levene - Chief Strategy Officer, Grapple Mobile
In this presentation Adam will take a detailed look at how brands and businesses are embracing mobile and creating apps that are helping to drive tangible business objectives. He will take a look at several highly successful case studies including Premier Inn Mobile.
Craig Sullivan - Group Customer Experience Manager, Belron
In this case study led presentation Craig Sullivan will show how his company developed a mobile web app strategy for 35 countries, including Autoglass in the UK. Countries like the USA, UK and Australia now see 2 or 3 times the conversion rate and drive 15-20% of online business in many markets.
James O’Connor - Mobile Solutions Manager, Velti
There are many brands that have created games to increase awareness but the next stage is applying game mechanics to marketing efforts in order to really drive consumer engagement and loyalty - this concept is known as Gamification.
Ivor Morgan - Head of EMEA Marketing, Venda
Mobile devices look set to be the glue that binds together sales and marketing channels. What opportunities are there for retailers to tie together cross-channel activities to create a more powerful and seamless customer shopping experience? How will marketing and sales interactions need to evolve?
Abigail Dixon - Senior Marketing Manager, Burger King
How Burger King utilised mobile technology to serve up relevant, timely content delivered at customer’s exact moment of need. Abigail and James will discuss how the adoption of smartphone geo-location technology gave Burger King the opportunity to reach consumers on the go, increasing footfall.
James Prebble, Strategy Director, Pancentric Digital
How Burger King utilised mobile technology to serve up relevant, timely content delivered at customer’s exact moment of need. Abigail and James will discuss how the adoption of smartphone geo-location technology gave Burger King the opportunity to reach consumers on the go, increasing footfall.
Sarah Mansfield - Head of Global Communications and Media Planning, Barclaycard
The proliferation of new media means businesses need to think hard about how to plan their communications and how to interact and engage with customers. This session will look at the effectiveness of a 360 degree approach to communications planning, examine media-neutral planning models and outline
Lachlan James - Digital Strategy Director, BD Network
Lachlan will be focusing on a mutli-award winning integrated campaign which proves that given the choice, cats really would choose Whiskas. A campaign with a single-minded idea at its heart which engaged cat-owners throughout Australia to share their cat's love of Whiskas and be rewarded for doing s
Gareth Russell - Head of Analytics, Yard Digital
Which marketing channel was really responsible for the conversion on your website? Gareth will discuss the benefits of Channel Attribution Modelling.
Zoe Frost – Head of Enterprise Marketing Execution, Telefonica O2 UK Ltd
Getting your message across and achieving cut through amongst the increasing communication channels available is one of the biggest challenges for marketers. Zoe will be sharing some of O2’s experience in utilising and integrating channels to achieve business results
Tim Hussain - Head of Platform Development & Partnerships, BSkyB
s one of the world’s leading multi-channel broadcaster and content owners Sky consistently has to focus on how it manages new and evolving media opportunities into business. Mobile is one of Sky's most strategically important emerging channels and even after running a mobile business for over 8 year
Jon Williams - UK Sales Director, Aprimo
Organisations are in danger of alienating today’s technology savvy consumers; they have an expectation around how a brand should interact with them – and guess what, they don’t care what channel you use. Understand how a good multi-channel strategy can keep your consumers happy and help you deal wit
Andrew Warren - Head of Digital, Feref
he entertainment industry has changed, and so has the way it connects with audiences. This presentation explains how multi-channel marketing enables organisations to reach out to fans and get them involved and engaged
Glyn Hooper - Client Services Director, Feref
A lot can happen in a minute. In fact that’s just about enough time to attract and then lose the attention of your potential consumer. So how do you engage with them across multiple channels in less than 60 seconds?
Matthew Mills - CEO & Founder, Shomei
Based on the Shomei white paper ‘A Beautiful Game’ Shomei will deliver understanding of how core models attribute value, how a multi-model approach can deliver rich Insight and methods of deploying this new, more robust knowledge to improve performance.
Muhammad Karim - Marketing Manager, AB World Foods
The power of the engagement is always strengthened when activity is integrated. AB World Foods and Spinnaker are going to share some examples across various brands including Patak’s and Tabasco.
Robert Goldsmith - Managing Partner, Spinnaker
The power of the engagement is always strengthened when activity is integrated. AB World Foods and Spinnaker are going to share some examples across various brands including Patak’s and Tabasco.
John Menhinick - Communications Director, Loyalty Management Group, a Groupe Aeroplan Company
This session will look at how SKU-level grocery data is being used to reach shoppers on behalf of retailers and FMCGs
Julian Grainger - Head of SEO, uniquedigital
Using Facebook, Twitter and Flickr, search engines are altering website ranks by analysing a brands earned media. Julian will talk about what the search engines have implemented and how you can use your social strategy to improve SEO performance. He will look at buzz monitoring, targeting online inf
Ted Paul-Cavallier, EMEA Account Manager - Acquisio
In this dynamic session, Acquisio and Rocketer co-present a case study focused on new and innovative channels that can help make your brand less dependent of Google. Learn new ways to promote your brand, how to track and attribute your success and what you can do to get started today
Dan Thut - Head of Operations & Client Services, Rocketer
In this dynamic session, Acquisio and Rocketer co-present a case study focused on new and innovative channels that can help make your brand less dependent of Google. Learn new ways to promote your brand, how to track and attribute your success and what you can do to get started today
Craig Lister - Client Services Director, Jellyfish
Craig will cover how search has evolved over the last decade as well as opportunities within digital marketing beyond search
Jonathan Beeston - European Client Services Director, Efficient Frontier
Marketing channels are integrating as marketers understand more about the impact that one channel has on the performance of another. This session will demonstrate how advertisers can analyse the customer’s journey to arrive at a website, and how to assign budget to the best performing channels along
Harry Clark - Online Marketing Executive, Cyber-Duck
We’ve known for years that content should be at the centre of any good SEO strategy, but what about content structure? Using The Knowledge (a Wilmington Publishing Plc company) as an example, this talk discusses structure and how it’s possible to be user-friendly whilst simultaneously making the mos
Jon Myers - Head of Search and Display Account Management, Yahoo! UK & Ireland
Yahoo! Search is the starting point for millions of user online journeys. It’s why Yahoo! constantly works on making search smarter, providing users with the answers they need, enhanced with richer, more impactful branded content. Recently launched products like Rich Ads in Search and Yahoo! Image S
Paul Carysforth - Partner: Media and Analytics, Amaze
The human aspect of search is often forgotten in the mix of industry jargon such as keywords, rankings, impressions and clicks. People, not robots, use search engines. In this seminar Amaze will look at how understanding your audience and their use of search is crucial to truly innovate and resonate
John Heffernan - Business Development Manager, MediaCo
This presentation outlines the key elements required to ensure that your site benefits from visibility within search. The three core areas of “on-page”, “on-site” and “off-site” are covered, along with their interaction
Torstein Langeland - Account Director, Stickyeyes
As big brands are losing millions of pounds to trademark infringements through AdWords, brand protection is becoming an increasingly important topic in paid search
Simon Lloyd - Search Director, Jellyfish
6 key Features of the campaign explained
Phil Robinson, Founder - Clickthrough Marketing
The Digital Strategy Wheel – An Integrated Approach to SEO, PPC & Conversion Optimisation.
How to Assess The Size of Opportunity in Search – Gap Analysis.
Conversion Optimisation – case studies, technology and a simplified process.
Six Advanced Link Reputation Building Strategies.
SEO Fast T
Craig Lister - Client Services Director, Jellyfish
This case study is focused around the innovations in paid search formats that allow deeper brand interaction on both Google and Yahoo plus the successful use of video search & brand channels on YouTube. The case study will show the creative and media strategy and include the ROI positive results. De
Matthew Oxley - Head of SEO, Gravytrain
The difference between a good or bad strategy in natural search can be millions in extra revenue, or being banned from the Google index entirely. With this in mind, it’s more important than ever to have a clear SEO strategy.
Jim Brigden - CEO, I Spy
There seems to be a new buzz in digital marketing every month. And this month’s award goes to... paid Facebook advertising. Agencies and clients are all running tests and trying to get great results from this new medium. After all there are 500 million global users and the pricing model is cost per
Arianne Donoghue - Head of PPC, Stickyeyes
Using proprietary technology Stickyeyes monitor and track the performance of over 11,000 keywords hourly and have over 3.2TB of data at their disposal including ad copy, landing pages and battlefield profiles. Using this data Stickyeyes will analyse the common themes amongst the best performers in a
Matt Isaacs, Founding Partner - Essence
Matt will outline his view that search has matured to the point where any serious online advertiser should be choosing a search platform - but that the volume of options can be highly confusing. Drawing on Essence’s day-to-day experience of all the major platforms, he will share his view of key succ
Phil Stelter - Deputy Managing Director, uniquedigital
The question of whether to keep your operations in-house or to use an external agency may be an old one, but it remains vitally relevant. Phil will discuss the role and value of agencies, explain how to get the most from them, and consider the sorts of operations that can be brought in-house.
Joe Friedlein - Director, Browser Media
What is SEO really all about? What is the secret to success? Joe will present a case study to show how effective 'old school' PR thinking can be for SEO and how creativity can ultimately be far more effective than techie speak.
Paul Hill, Director, Stickyeyes
How can you ensure your brand's search rankings don’t fall foul of Google’s 500 annual updates? How can the lessons from previous Panda, Caffeine and Vince updates inform your current strategy? And how can social, content and PR contribute to improved rankings? Paul and Heather will share real-world
Julian Sambles - Digital Oprations Director, The Telegraph Media Group
A practical case study on how The Telegraph integrated their SEO strategy into the organisation and how it approached the change management required to make it a success.
Paul Mead - Managing Director, VCCP Search
What makes an advanced search strategy? What techniques should you be thinking about to develop your SEO and PPC strategies to the next level? Where does social, video and mobile fit into it? What is the role of technology and attribution? Paul will take you through the latest developments and techn
Martin Dinham - Director, Guava
Martin Dinham of Guava will share some insights into the UK Search Marketing marketplace from the 2010 Search Engine Marketing Marketplace Report.
Ann Stanley, Managing Director – Anicca Solutions
Ann Stanley will be explaining the techniques you can use to reduce you cost per acquisition (CPA) and make savings of up to 50% on your pay per click (PPC) spend.
Alastair Boyle - Commercial Director, Steak
In this session, Steak goes beyond the buzzword ‘integration’ and draws on real world examples to show how best to use search as part of the marketing mix.
Jeremy Farmer - Head of Social Media, ISM
Jeremy will look at why you should put community mapping at the heart of your social media marketing programmes. He will explain what a community map actually is, how you use one to set up your social media programmes, deliver effective activity, measure success and plan for the future.
Martin Smith, Head of Marketing - Neolane
This session will reveal the secret to unlocking social media ROI: applying proven direct marketing techniques to social channels in order to convert anonymous fans and followers into personal, sustainable and profitable relationships. By moving from basic listening and mass marketing to interactive
James Cronin - Co-Founding Director and Chief Architect, Venda
There has been a lot of debate recently about how social commerce is developing. James will look at how shoppers' social interactions, opinions and views can be used to create a convergent online and social shopping experience. His presentation will cover both Facebook and the Facebook-connected sto
Irene Zalami - Senior Account Director, Web Liquid Group
Irene will address the reasons for this shock figure and what it means for brands, then go on to break down the road blocks to engagement and explain how to unlock the secrets to building impactful and meaningful social media engagement.
Mark Ellis, Managing Director, Syzygy
In recent years there’s been a lot written and said about the theoretical importance and impact of social media. However, there’s been a lot less advice of a practical nature about how to build and develop successful and creative social media campaigns.
In this presentation Mark will take you thr
Gez Daring - Business Development Director, KMP Digitata
Manchester Airport has been voted the 'The World's Best Airport on Twitter' and KMP Digitata was responsible for developing the strategy with the airport's marketing and PR teams. Gez will discuss why their Twitter account has been such a success, especially focusing on examples from their Twitter a
Tony Effik - Chief Strategy Officer, Publicis Modem
Man is a social species. Social media is just a technological evolution of this very human trait. But that trait has now been fed steroids. Yesterday the most successful brands were those that socialised their identities, and consumption. Tomorrow brands that don’t create social ecosystems will fail
Alan Moore - Founder, SMLXL
Companies are applying mass media thinking to a completely different communications ecology – no wonder there is confusion.
Chris Buckley - Director, Headstream
Social Media Disruption
Social media has disrupted the conventional marketing model. People are now one click away from the perfect job, the ideal product, a damning video diary or the five star review. But it’s not about blindly rolling out the latest tactics. Brands need to develop their social
Ben Schilens - Director of European Sales, Ektron
Social media is transforming the way that businesses operate, from Pepsi dropping their Super Bowl ads to Domino’s Pizza damage control using YouTube. Times are changing, communication barriers are being removed and many businesses have had success interacting with their customer and potential clien
Nick Jones - Head of Digital, Prime Minister's Office and Cabinet Office, UK Government
Social Media is sweeping through communications like a dose of winter flu. Some see it as disruptive to carefully crafted strategies. Others see it as the future. By carefully defining social media, and its close cousin digital engagement, this presentation discusses the benefits and risks it poses
Jon Buchan - Group Account Director (Crowd Control), I Spy
Although Social Media is a useful client acquisition tool, it is more than just a marketing tool and shouldn’t be used for short term direct response campaigns unless you have a massive above the line budget to attain critical mass. Despite this, it is a powerful medium that can assist with branding
John Cole - UK MD, Adknowledge Europe
John will be exploring the phenomena of social games as a growing advertising medium, investigate the types of engagement tools available in the space, as well as forecast the progression of social games as a strategic game-changer for media owners in the year ahead.
Gez Daring - Business Development Director, KMP Digitata
Gez and Rob will discuss the role of User Generated Content and Social Media in Trek America’s recently launched portal “Trek America Live”. The business benefits of encouraging conversation, aggregation of user content and integration with existing social platforms will be discussed, with an unwave
Rob Sandbach - Client Services Manager, KMP Digitata
Gez and Rob will discuss the role of User Generated Content and Social Media in Trek America’s recently launched portal “Trek America Live”. The business benefits of encouraging conversation, aggregation of user content and integration with existing social platforms will be discussed, with an unwave
Kerry Bridge - Head of Media Communication, Dell
Kerry will discuss Dell's Twitter journey from 2007 through to their more formalised strategy & approach today. Kerry will explore what people actually use Twitter for & how you should define your business objectives & what you are trying to achieve through the medium before embracing it.
Adam Graham - Founding Partner, Saint@RKCR/Y&R
Find out how kids get popular, and why your brand should do the same online
* Popular kids invent the best games
* Popular kids share their goodies
* Popular kids know stuff that you don’t
* Popular kids tell the best jokes
* Popular kids help you make more friends
Matt Butterworth - European Strategy Director, Amaze
Social media governance is becoming one of the biggest challenges businesses face. Strategy needs to be co-ordinated centrally, yet must be flexible enough to adapt to local needs and leverage constantly emerging digital channels. Offering practical advice and client insight, Matt’s presentation wil
Andrew Roberts - Managing Partner, Gravity Thinking
Andrew will show you how they have used Social Intelligence for Clients including Philips, William Grants and Maximuscle to transform unstructured social data into meaningful conversations - allowing them to best understand not only how consumers are currently engaging with brands and their competit
Robin Grant - Managing Director, We Are Social
This presentation will focus on the award winning work for Unilever and Tesco. Firstly, how Unilever crowdsourced and launched a new extra-strong variant of Marmite with its most passionate fans and secondly, how Tesco nurtured and grew a community around their clothing range, driving brand engageme
Kate Atkin - Partner, M Law
Brand-squatting’ and ‘name-jacking’ can affect a company’s marketing strategy and brand equity. This presentation will provide some strategies, tips and live examples to assist with these issues and ensure that brand protection in social media forms part of a company’s wide brand strategy and tradem
Dominic Sparkes - CEO & Founder, Tempero
This presentation will highlight the ins and outs of running social campaigns and how best to both protect your brand whilst making your life easier!
Kirsty Bell - Research and Insight Manager, Yomego
This presentation will look at how social media trends and technologies are shaping the marketing profession, including new platforms, geolocation technologies, wireless payment systems, and personal data as marketing currency.
Flemming Madsen - CEO & Founder, Onalytica
Whether its Websites, Intranets or Extranets: Enterprise Content Management and Social Media foster communication, collaboration and add value to existing content. Understand how you can benefit from Social Media throughout the Enterprise.
Matthias Tausendpfund - Solutions Consultant, Open Text
Social media has become an integrated part of many organisations’ marketing, brand development and customer service strategy over the past few years. Whilst many organisations are employing tools to monitor and measure the impact that this has on their brand perception, the real winners are those th
John Bennett - Group Strategy Director, Syzygy
In this presentation John will explore in detail the five key practical components that underpin any social media campaign with reference to agency and industry best practice and also his own personal experience in developing high profile social media campaigns for brands such as AVIS, ASOS, GSK and
Jonathan Brech, Founder - ISM
For some time social media experts have suggested that community scale is a poor reflection of social media success or failure. ISM will define social media success as engineering organic growth with an engaged audience that shares content and converts to website traffic. Genuine performance indicat
Rob White - Strategy and Insight Planner / Social Media Manager, Web Liquid
Following an audit of what their customers where saying about them on the web, Avis launched a social media strategy in 2005. It successfully drove incremental business while picking up a National Customer Service award along the way. 6 years on what lessons can all businesses learn from Avis’ and o
James Lowery, Head of SEO and Social Media - Latitude
James will be discussing ways of developing commercial value through social media activity, with a focus on finding and rewarding advocates within a market.
Sarah Carter - VP of Marketing, Actiance
If there’s one thing we can all agree on, it is that the social networking phenomenon is gathering pace. Indeed it makes sense to use this growing medium to reach audiences you may not have connected with previously. In this session, we examine the risks posed by real-time communications on social n
Hal Stokes - Social Media Director, Essence
Hal will cover the history of social media, demonstrating how Social Media emerged to be seen as a leading element in modern marketers' approach to campaigning. Hal will show the hurdles which social media marketing had to overcome to garner the trust of even the most rigorous marketeers, and will d
James Paterson - Social Media Campaigns Manager, O2, UK
Want to know how to build a large social media following but unsure of where to start or what to say? This is the session for you.
Hari Saini - Director Client Success, StrongMail
As consumers shift their media consumption habits, marketers must evolve their new customer acquisition strategies to encompass proven and emerging channels like social media. This interactive session will feature several successful case studies, including a detailed look at how Discover Financial S
Miles Lewis - Senior Vice President, International Advertising Sales, CBSi/last.fm
Last fm is inherently social and has been since it launched in 2003. As such last fm hasn’t so much used social as been social. An example of this is the fact the last fm Facebook page is less than a year old. We have a strong belief that the word strategy is catching everyone out. Strategy might in
Richard Dennys - Chief Marketing Officer, Qype
Adoption of new devices and GPS positioning means marketing is rapidly going more and more mobile. What does this mean for brands and their advisors? This session reveals how Qype is seeing its online and offline communities are interacting and their thoughts on how this is likely to develop. Can So
Peter Briffett - MD, LivingSocial UK, Ireland and Netherlands
A pioneer in local commerce, LivingSocial offers savings of at least 50% on handpicked experiences at top restaurants, spas, sporting events, hotels, and other local and nationwide attractions. In this presentation, Peter will discuss the LivingSocial business model, its success and the commercialis
Nicola Green - Head of Media & Communications, O2
Nicola will present an overview of O2’s social media approach with specific examples of how the continuous conversation and storytelling has helped drive further engagement for the brand.
George Bevis - Business Development Director, Essence
What does the future hold for social media marketing and more importantly how will these outcomes impact your social media strategy? George explores the changing nature of the industry and investigates the growing need for brands and agencies to develop integrated digital strategies covering the spe
Mark Kelleher - Head of Technology, BBC
Mark will be introducing the morning keynote and panel sessions and will be offering his own view on the importance of personalisation. Evidence of behaviour change is all around us, but what strategies are right for your brand, in your marketplace, with your customers and prospects?
Madlen Nicolaus - Social Media Manager EMEA, Kodak
Madlen will be discussing social media activation within the Kodak organization as part of 360° marketing:
* Partnering with key internal stakeholders to develop a social media strategy and ensure organisational buy-in
* Devising stellar social media rules of engagement that benefit your
Chris Seth - EVP and GM, Stardoll Media
Chris will present Stardoll Media Insight into Gen Z, a partnership with Carat that delves into the digital habits and media consumption of this generation. He will also talk about how Stardoll is partnering with global brands such as Random House, JC Penney and Mattel to take the online Stardoll ex
Paul Fox - Head of PR, Xbox
The rise of social marketing has opened up intriguing new possibilities, but also brought a host of new challenges with it. Brands are desperate to engage with families online, but the difficulties they face, the mistakes they make and the situations they find themselves in are varied and complex. T
Carrie Longton - Co Founder, Mumsnet
The rise of social marketing has opened up intriguing new possibilities, but also brought a host of new challenges with it. Brands are desperate to engage with families online, but the difficulties they face, the mistakes they make and the situations they find themselves in are varied and complex. T
Jennifer Howze - Co-Partner, Britmums
The rise of social marketing has opened up intriguing new possibilities, but also brought a host of new challenges with it. Brands are desperate to engage with families online, but the difficulties they face, the mistakes they make and the situations they find themselves in are varied and complex. T
Dan Heale - Head of Marketing, Digital Outlook
The rise of social marketing has opened up intriguing new possibilities, but also brought a host of new challenges with it. Brands are desperate to engage with families online, but the difficulties they face, the mistakes they make and the situations they find themselves in are varied and complex. T
Ted Paul-Cavallier, EMEA Account Manager - Acquisio
For too long, online sales have been managed and measured as independent entities. There is little understanding of how channels interact with one another. How can technology help us come up with a unique cross-channel strategy for each advertiser?
Jeremy Waite - Head of Social Media, Phones4U
eremy will be focusing on how to run an effective social media campaign on a budget and how to effectively measure ROI. What role should social media agencies play in your business and what’s the difference between engagement strategies and community building? Jeremy will explore these ideas using e
Bruce Daisley - Sales Director, YouTube & Display UK
YouTube is one of the fastest growing social media sites in the world. How can brands learn from video successes from other brands?
Anna Rafferty - Managing Director, Penguin Digital
Penguin Books and our conversations with and between readers - what we do, what we don't do and why it adds value to our business
Quinn Stainfield-Bruce - Founding Partner, the youth conspiracy ltd.
We will be talking about the cyber revolution, exploring the impact of social media on both the online and offline habits of young people
Miles Lewis - Senior Vice President, International Advertising Sales, CBSi/last.fm
The world of music is rich and emotive, the frame of mind the user is in whilst tuned in is fascinating. The online music space is evolving rapidly, offering greater and more creative opportunities for brand involvement.
Chris Buckley - Director, Headstream
Social media has disrupted the conventional marketing model. People are now one click away from the perfect job, the ideal product, a damning or five star review. However, it’s not about blindly rolling out the latest tactics
David Stevens - UX Consultant, we are: London
David and Tony explain how they improved participant engagement, increased the robustness of insight and guided O2 towards making important business decisions about technology and proposition during a recent mobile technology trial.
Ismail Ismail - Director and User Experience Specialist, Webcredible
Through case study discussion, Ismail is going to share key insight into user-centred design and how it improves business performance.
Corin Rogerson - Web Development Manager, Tesco
Tesco.com is working to improve usability across all of it's sites in a variety of ways. Understanding customers is key to getting usability right. This presentation is a case study into two recent projects that have been run in tesco.com over the past few months which aim at improving usability by
Danny Bluestone - Founder & Managing Director, Cyber-Duck
Danny and Matt from Cyber-Duck will present with Richard Collinson, one of the founders of RetireEasy, a company aiming to revolutionise how retirees and pre-retirees manage their retirement with a first-in-kind website application due to launch in September 2011. This presentation will focus on the
Ivan Imhoff - Managing Director, House of Kaizen
Optimising media is half of the equation when generating return on investment. Converting traffic and visitors is the key. Site and landing page optimisation is about persuading visitors to convert. Ivan will cover cost-effective methods and technologies that have increased marketing and site conver
David McDowell - Head of UX, Pixelgroup
Usability, W3C standards & best practice can ensure your site is usable and efficient - so these will fulfill the rational needs of your customers. But how do you appeal to them so that they become emotionally engaged with your brand, service & products.
Dilesh Lalloo - Art Director, Pixelgroup
Usability, W3C standards & best practice can ensure your site is usable and efficient - so these will fulfill the rational needs of your customers. But how do you appeal to them so that they become emotionally engaged with your brand, service & products.
Julian Humphryes - Business Development Director, RedLever UK
Premium video content that connects and engages it’s audience is where forward thinking brands are moving. It is clear that long-form video is becoming a more important mechanism for engaging consumers who are turning away from interruptive messaging
Francis Turner - Sales Director, .Fox Networks
Research confirms ability of video and display advertising to drive sustained brand engagement regardless of users clicking on ads or not.
.Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital
Robert Black - Sales Director, Eyewonder
Video is driving the online industry forward and is constantly evolving. How best then can you communicate with users, engage and interact with them whilst also making a campaign scalable?
This showcase gives creative examples and case studies showing what can be done as an alternative to the sta
Toby Crisp - Senior Analyst, Marketing Solutions, comScore, Inc.
Where do people watch videos online? Who is watching videos? What is the typical behaviour of a UK video viewer? e.g. where are they before YouTube/how long do they spend watching video/how many videos are they watching/what time of day do they visit video sites? How is the market for online videos
Steve Doyle - Head of Sales - Inskin Media
Engagement is fast evolving into the key metric for major brand advertisers; high dwell-times around online video advertising drive effective brand engagement. InSkin Media’s presentation, featuring brand new market research results, based on multiple video advertising solutions, will include insigh
Barnaby Cook - Head of Production, Casual Films
Using a series of case studies, Casual Films will explore the developing trends in online video. From Asda who have created an immersive user experience on their new recruitment website to brands like Macmillan Cancer Care and Phaidon Press who are looking to add video to every page of their website
Irfon Watkins - CEO, Coull
Through a series of case studies, Irfon will show how advertisers and publishers can benefit from utilising video within a performance network, engaging with new customers and driving incremental revenue
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