Underwired Amaze is the UK's leading eCRM (Electronic Customer Relationship Marketing) agency, delivering world-class eCRM programmes using email, mobile and social media, online campaigns and websites.
Underwired Amaze generates exceptional commercial returns on investment (ROI) for heavyweight brands including McCain Foods, News International, Laithwaites Wine, The Economist and AAR. Its eCRM campaign for the world's largest fantasy football league, The Sun's Dream Team, increased year-on-year revenue by 93%.
Established in 1996, the agency is headed up by Felix Velarde, Managing Director, and Jason Holland, Creative Director – a business partnership in its fifteenth year.
Felix Velarde is one of the digital industry’s pioneers, having set up one of the UK’s first digital agencies (in 1994), and is a leading authority on eCRM. He is a DMA (Direct Marketing Association) Awards judge and teaches the eCRM course for the IDM (Institute of Direct Marketing).
Velarde is a Fellow of the RSA and the IDM and has won BIMA, Marketing and DMA Awards. He was recently listed in Cream’s Top 100 Innovators.
Jason Holland has won a huge variety of major design, advertising and interactive awards, including three appearances in the D&AD Annual, EPICA, World Media Festival and IPPA Golds, and a Cannes Cyber Lion for his personal website.
Underwired Amaze is part of Amaze plc.