Shomei assists Brands and Agencies deliver performance step change by enabling them to make better, more informed decisions. We do this through enhanced utilization of tracking data to measure media, creative and conversion performance, delivering improved reporting accuracy and more actionable Insight.
- Multi-model approach – delivering true ROAS metrics and detailed contextual Insight
- Compatible with pre-existing data from Ad-serving and Web analytics platforms
- Real-time macro and micro level funnel based reporting
- Complementary Tag Management solution with true page load acceleration
- SaaS solution supported by Consultancy and Insight services
Shomei identifies which of your advertising works, where and why. Our proven multi-model approach empowers you to make better decisions faster allowing you to gain competitive advantage.
Founded in 2010, Shomei is a ‘plug-and-play’ Attribution technology provider. Delivering tools that integrate directly with Ad-Server data through multiple sources or a fully integrated ‘own’ tag solution that tracks all touch points.
According to Forrester the definition of attribution is the practice of measuring the correct partial value of each touch-point that drove a desired outcome – that’s what the Shomei technology does. We do not believe that simplistic arbitrary approaches such as linear or even distribution work. Our approach to Attribution mirrors the core tenets of Advertising – we believe that Engagement, Recency and Frequency matter.