House of Kaizen is an award-winning company that represents a 'new school' approach to digital ROI. While most companies settle for an 'If it ain’t broke don’t fix it approach', House of Kaizen brings continuous improvement' to Marketing ROI and website conversion rate optimisation.
By combining consumer behaviour principles with scientific, mathematical optimisation methodologies and tools, we increase conversion rates of websites and paid marketing campaigns. Our outputs - carefully crafted page designs and copy variations that increase conversion - are framed against an advanced analytics structure that allows us to empirically determine elements that impact conversion.
Our Targeted Landing Pages strategy, aimed at optimizing specific elements of marketing campaigns, is yielding conversion rate increases of over 50 per cent. With more complex multi-channel marketing campaigns we implement our Active Pages platform that tailors 100s of landing pages to specific segments, leading to marketing ROI increases of over 66 per cent.
Call us crazy, but asking you to spend your budget on anything else than improving conversion rate doesn’t make sense. At House of Kaizen we adopt pragmatic and win/win business relationships that impact the bottom line.