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According to Gartner Research, companies that adopt event-triggered marketing techniques can achieve a 600% lift in performance over traditional outbound tactics. That's an impressive statistic, but where do you start? This presentation goes through proven strategies for getting started, as well a c
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This lively session will teach you the steps and strategies you need to run an effective right-time email marketing program. From building the case internally, to technical and tactical considerations, learn how to evolve your email marketing programs in a way that significantly boosts your program
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Say hello to the new marketing democracy – a place where everyone has influence and everyone has a voice.
In this presentation Hari will explain why connected, permanent campaigns, not tactics, represent the key to increased engagement. He'll introduce the 'Groundhog Day Theory of Marketing', dem
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Brand marketers have been using social media to drive engagement and brand awareness for years; however, direct marketers are just now discovering the tip of the iceberg when it comes to the vast amount of consumer data that is available via this exciting new channel. Imagine tapping into one of the
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As consumers shift their media consumption habits, marketers must evolve their new customer acquisition strategies to encompass proven and emerging channels like social media. This interactive session will feature several successful case studies, including a detailed look at how Discover Financial S
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This presentation will highlight engagement strategies from more than 10 brands, showcasing how one retailer has successfully mastered the art of increasing subscriber engagement, achieving a 99 per cent deliverability rate while boosting their open rates by 12 per cent and click-through rates by 25
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In this session, StrongMail will identify some of the biggest challenges around email campaigns, look at the key steps to achieving best in class email, and finally share some actionable tips on getting a jump start on your upcoming email programs.
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