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  • John Murphy - Head of Planning, BLOOM Worldwide

    John Murphy - Head of Planning, BLOOM Worldwide


    John Murphy is Head of Planning at Bloom Worldwide, an insight-powered digital agency specialising in social media, search and content. As a digital native, he is passionate about the power of data and the ability of businesses to grow exponentially by combining digital data sources to create insights worth more than the sum of their parts. With experience across multiple disciplines ranging from social to mobile to SEO, UX and everything in between, John works to the mantra that everything begins with numbers. When he's not immersed in ones, zeroes and spreadsheets, John is a film buff once described as a "walking IMBD."
     

    Laura Crimmons - Social & PR Manager, Branded3

    Laura Crimmons - Social & PR Manager, Branded3


    Laura heads up Branded3’s digital PR and social media teams, leading strategy for clients including Vue Cinemas and Ladbrokes. With extensive SEO and social media knowledge and valuable experience in traditional and digital PR, Laura creates and executes campaigns which deliver multiple online benefits.

     

    Lilach Bullock – Founder, Socialable

    Lilach Bullock – Founder, Socialable

    Lilach is the founder and driving force behind Socialable and is a highly regarded speaker on the world circuit. Listed in Forbes as one of the top 20 women social media power influencers, she is one of the most dynamic personalities in the social media industry. A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. You can follow Lilach @lilachbullock. 

    Mick Conroy - Head of Insight and Innovation, Tempero

    Mick Conroy - Head of Insight and Innovation, Tempero


    Mick is Senior Insights Analyst at Tempero, with more than five years' experience in the social media industry. His background as a computer scientist, software developer and IT manager over the preceding decade means that he is ideally suited to the new software and infrastructure challenges currently presented by the ever-increasing amount of data modern businesses.

    In a previous life, Mick worked as a journalist for Condé Nast, reporting on digital culture, technology and science for Wired UK and GQ, all of which gives him a unique perspective on the power of storytelling and narrative that underpins social media.

    Rob Zomerdijk - VP Sales EMEA Social Intelligence, SDL

    Rob Zomerdijk - VP Sales EMEA Social Intelligence, SDL


    Responsible for the Social Intelligence division of SDL in EMEA, Rob Zomerdijk is an enthusiast applying new techniques and services to solve business challenges. After implementing data- and insight driven marketing solutions for the last 15 years, Rob became interested in how the social dataset can help organisations to understand their customers journey. Over the last two years Rob has helped companies to make social conversations actionable to drive sales, marketing, product design, development, customer care, international product roll out and competitive benchmarking.

     

    Roy Jugessur – Head of EMEA, Shoutlet

    Roy Jugessur – Head of EMEA, Shoutlet

    Roy Jugessur, Head of EMEA at Shoutlet, is a proven leader in social and digital marketing with over 8 years’ experience in this space. In his current role, Roy is responsible for overseeing and expanding Shoutlet’s presence in the European market. Prior to joining Shoutlet, Roy was the Head of Global Enterprise Accounts for Bazaarvoice and he also served as part of the leadership team for Experian CheetahMail.

    Tania Seif, Head of Social Marketing - Coral

    Tania Seif, Head of Social Marketing - Coral


    Tania oversees all social media activity for Coral, one of the UK’s largest bookmaking and gaming brands. She manages an in-house team of four as well as two agency partners. Coral were named the No. 1 bookmaking brand for social engagement in the 2013 Social Brands 100 Index and top 4 finalists for in-house team of the year at the Social Buzz awards. Prior to joining Coral Tania worked at the advertising agencies Engine, WPP and Razorfish.

    Valeria Severini – CEO, Freedata

    Valeria Severini – CEO, Freedata


    Valeria has extensive experience in statistics, marketing and technology. She spent 25 years at Bocconi University in Milan where she taught statistics and also spent five years working at Nielsen. In the early 1990s she established Freedata, which provides business intelligence and data mining services. Freedata opened its London office in 2005 and now specialises in examining marketing metrics.


  • 1.30pm
    Registration, refreshments and networking

    1.55
    Introduction by Jon Fortgang, Figaro Digital

    2.00-2.30
    Mick Conroy - Head of Insight and Innovation, Tempero
    Why Your Social Media Data is Slow, Lonely and Ugly - And How to Fix it

    Social media insights have improved in recent years. The hard part is no longer tracking social data. It’s knowing how to use it. Data gets stuck in spreadsheets and silos. Hours are spent exporting it so that it can be formatted into something usable. We read reports to gain a company-wide view of social media because tools track at a per-account level, not at a business level. These pain-points slow down the data workflow. Mick will define the pitfalls, explain how to avoid them and help you join up your social data sources.

    2.30-3.00
    Roy Jugessur – Head of EMEA, Shoutlet
    Lilach Bullock – Founder, Socialable
    How Social Data Meets Business Strategy

    Roy and Lilach will explain why social data is the must-have brand asset in 2014. They’ll demonstrate how, when taken seriously, it can drive the business changes needed to meet strategic goals quickly and efficiently. Using case studies from leading brands, they’ll show how you can make social data work for your business.

    3.00-3.30
    Laura Crimmons - Social & PR Manager, Branded3
    Social Media as an Activation Channel

    Laura will look at how social media can be used to activate PR and SEO campaigns that fuel engagement online, and present a case study from Ladbrokes, in which the brand amplified their content-led strategy using social media.

    3.30-4.00
    Break

    4.00-4.30
    John Murphy - Head of Planning, BLOOM Worldwide
    Find Your Attribution Solution

    John will explain what attribution modelling really means, what your business can get out of it and, critically, give you an idea of which attribution model might work best for you. This will help you understand the impact of the work you’re doing and get closer to answering the question, ‘how much revenue did it drive?’

    4.30-5.00
    Rob Zomerdijk - VP Sales EMEA Social Intelligence, SDL
    Valeria Severini – CEO, Freedata
    Moving Beyond Social Listening: Using Social Intelligence to Power Data-Driven Decisions

    Social listening is just the beginning of the story. Rob at SDL and Valeria at Freedata Labs will explain how their customer De Agostini used social intelligence as the basis for a new European product launch. Find out how social data can help shape strategy for different countries and contexts.

    5.00-5.30
    Tania Seif - Head of Social Marketing, Coral
    Social Media and the Purchase Decision: A Coral Case Study

    With 46 per cent of under-35s using social media for online purchasing decisions and many turning to those channels to vent about bad customer service, a brand’s social media footprint is becoming increasingly important in the purchase funnel. What are the differences between social media and traditional advertising? Should advertisers behave differently in the channel? This presentation will look at how Coral is using social media to increase sales and improve customer loyalty.

    5.30pm
    Evening drinks and networking

  • BLOOM Worldwide

    BLOOM Worldwide


    BLOOM Worldwide is a social media agency powered by insight. We empower people with social technology and passionately believe that strategy, content and engagement derived from insight delivers better results for our clients. This is because your social media will be driven by a specific consumer need.

    Clients who benefit from this approach include Toyota across 31 countries in Europe, Wiley Blackwell globally, Butlins and Warner Leisure in the UK and the Museum of London in London.

     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    SDL

    SDL


    Everything you need to deliver unique and personal customer experiences.

    SDL Customer Experience Cloud (CXC) is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences


     

    Shoutlet

    Shoutlet


    Shoutlet is an independent enterprise social relationship platform that works with large companies to prove return on social through a focus on integrating social data into business, scaling social across the enterprise and helping brands build relationships that build business.

    Its global presence works with large, enterprise-level brands looking to deploy social marketing software to support a wide range of brands, promotions and social engagements.

    Founded in 2010, Shoutlet has exploded onto the market, growing from a dozen or so employees to more than 150 across eight global offices within four years. Having raised a total of $24.2 million, Shoutlet’s innovative solutions help marketers easily design, execute, manage, and measure their social marketing efforts.

     

    Tempero

    Tempero


    Since 2003 Tempero has provided end to end social media management for some of the world’s largest brands and blue chip companies in multiple languages 24/7. Moderation, insight and engagement are carried out by our highly experienced team of 130 and every member of staff is enhanced police checked. Our role is to provide an operational resource that manages both ongoing and campaign based social media projects across any platform including Facebook, Twitter, forums, blogs and more.
     

  •  
    Social media has changed the way in which we communicate forever. But how do you know which platform best suits your brand, and how do you match content, strategy and objectives? In this session our team of experts will address social media management, monitoring, content strategy, maximising ROI and more.

    Who should attend?
    This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

    What can I expect?
    You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

    Registration
    We expect you to arrive at The Hospital Club for 1.30pm and ensure that you can attend for the full duration of the afternoon.

    Networking
    Networking will take place at registration and during the break. You are also invited to join us afterwards at the bar from 6pm.

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

    Want to get involved? Download the media pack below.

    Download Event Details
  • Moving Beyond Social Listening: Using Social Intelligence to Power Data-Driven Decisions

    Moving Beyond Social Listening: Using Social Intelligence to Power Data-Driven Decisions

    Rob Zomerdijk at SDL and Valeria Severini at Freedata Labs explain how their customer De Agostini used social intelligence as the basis for a new European product launch.
    Social Media as an Activation Channel

    Social Media as an Activation Channel

    Laura Crimmons, Social & PR Manager at Branded3, looks at how social media can be used to activate PR and SEO campaigns and presents a case study from Ladbrokes.
    Find Your Attribution Solution

    Find Your Attribution Solution

    John Murphy, Head of Planning at BLOOM Worldwide, explains what attribution modelling really means, what your business can get out of it and how to select which model might work best for you.
    How Social Data Meets Business Strategy

    How Social Data Meets Business Strategy

    Roy Jugessur, Head of EMEA at Shoutlet and Lilach Bullock, Founder at Socialable, explain why social data is the must-have brand asset in 2014.
    Why Your Social Media Data is Slow, Lonely and Ugly - And How to Fix it

    Why Your Social Media Data is Slow, Lonely and Ugly - And How to Fix it

    Mick Conroy, Head of Insight and Innovation at Tempero, discusses the opportunities and challenges associated with social data.
    Social Media and the Purchase Decision: A Coral Case Study

    Social Media and the Purchase Decision: A Coral Case Study

    Tania Seif, Head of Social Marketing at Coral, talks through the organisation's approach to its social channels.

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