Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  •  Ioannis Koutrakos – Product Marketing Manager, Google

    Ioannis Koutrakos – Product Marketing Manager, Google

    Ioannis Koutrakos leads marketing for Google's DoubleClick Search in EMEA. Prior to joining Google he planned, optimised and analysed multi-billion dollar campaigns for more than 20 brands (including Reckitt Benckiser brands, HTC and JP Morgan) across five continents, working for ZenithOptimedia Worldwide. Ioannis studied Decision Sciences at London School of Economics, focusing his research on how quantitative and qualitative models can be applied to markets to make meaningful, strategic marketing interventions.

    Andy Atalla - Founder, atom42

    Andy Atalla - Founder, atom42

    Andy has over 13 years' experience in the search and online space, having managed major brands including the The Guardian, BBC, AOL & The Huffington Post and One of Media Week's 30 under 30 for 2005, Andy was also named 'Young Entrepreneur of the Year' by in 2009. Andy founded atom42 in 2007 to create an online marketing agency with a business owner mentality, focused on helping clients understand how best to grow their business in the digital space.

    Joe Griffiths - Senior Search Strategist, Branded3

    Joe Griffiths - Senior Search Strategist, Branded3

    With an extensive background in marketing and online PR, one of Joe’s many attributes is his ability to successfully integrate SEO strategies with all areas of a client’s marketing and PR process, harmoniously merging aspects of a creative outreach campaign and off-page SEO with that of the online strategy. Joe heads up two of Branded3’s biggest accounts, Virgin Holidays and Ladbrokes.


    Richard Foulkes - SEO Account Coordinator, Liberty Marketing

    Richard Foulkes - SEO Account Coordinator, Liberty Marketing

    Richard is an SEO Account Coordinator at Liberty Marketing, handling a variety of SEO campaigns across a number of clients. Richard has a strong passion for the technical side of SEO and how the structure of your website effects search marketing. Outside work, Richard enjoys playing football and snooker and can complete a Rubik’s Cube in under two minutes.

  • 2pm
    Registration, refreshments and networking

    Introduction by Jon Fortgang, Editor, Figaro Digital magazine

    2.30 – 3.00
    Richard Foulkes - SEO Account Coordinator, Liberty Marketing
    Planning a Website Redesign? Listen to This First

    Richard will discuss the issues that need to be addressed before, during and after you redesign your website to ensure it's the best you’ve ever had.

    3.00 – 3.30
    Joe Griffiths - Senior Search Strategist, Branded3

    How Search and Content Strategy Impact the Decision-making Process

    Joe will explain how an effective search and content strategy can impact customers at each stage of their decision-making process.

    3.30 - 4.00
    Networking break

    4.00 - 4.30
    Andy Atalla – Founder, atom 42

    Getting More Out of Your Search Marketing

    Search today needs to be integrated into every aspect of your business. Andy will explain how to join the digital dots so that your business activity helps your search campaigns, and your search campaigns help your business.

    4.30 – 5.00
    Ioannis Koutrakos – Product Marketing Manager, Google

    Audience-driven Search

    How can marketers go beyond targeting keywords to reach audience profiles at scale? Ioannis will present an audience-planning framework that allows marketers to make their messaging more user-focused than ever before.

    Evening Drinks and networking

    Please note: places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • atom42


    atom42 is an online marketing agency based in Camden, with clients including, drinkaware, National Accident Helpline and The Huffington Post. With a team of twenty online marketing specialists, the company helps clients increase the business they get through their websites, ensuring they get as much visibility as possible through PPC search, natural search engine optimisation, mobile marketing & social media. atom42 won Best Digital Strategy at this year's Drum Marketing Awards, along with Best Media Brand at last month's Marketing Week Engage Awards, for recent campaign work for The Huffington Post with Gravity Road.



    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.

    DoubleClick by Google

    DoubleClick by Google

    DoubleClick Search is a search management tool that allows search advertisers to execute and optimise campaigns in real-time to reach consumers when it matters. Being part of the DoubleClick platform, it provides unique insights on performance across channels. It allows search marketers to be relevant, using context to deliver personalised messages at scale.

    Liberty Marketing

    Liberty Marketing

    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.

  • Learn more about paid & natural search on the web and mobile devices.

    Who should attend?
    This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

    What can I expect?
    You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

    We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the afternoon.

    Networking will take place at registration and during the break. You are also invited to join us afterwards at the bar from 5pm.

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.


  • How to Make Generics Work Through Paid Search

    How to Make Generics Work Through Paid Search

    Ben O'Neil at 7thingsmedia explains how brands can improve their generic search strategies.
    Winning the First Moment of Truth

    Winning the First Moment of Truth

    Stephen Kenwright at Branded3 explains the only organic search strategy that exists in 2014.
    Using RLSA to Target Your Audience

    Using RLSA to Target Your Audience

    Allan Witts at Adobe explains how to go from the basics of RLSA to more advanced utilisation, using rich audience data to tailor your PPC campaigns, through strategy recommendations and best practice tips.
    Recovering from the Penguin Update

    Recovering from the Penguin Update

    Gareth Hoyle at Marketing Signals runs through the steps involved in recovering from a Google penalty.

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