9.00 – 9.30am
Nick Greasley - Field Marketing Manager EMEA, Brightcove
Challenges and Opportunities with Video Marketing
A huge number of the best brands and marketers out there have already adopted video, but many fail to use some of their most valuable content to its full potential. Nick will cover some of the common pitfalls associated with video marketing and explain how to avoid them. He'll showcase some best-in-class examples to demonstrate how to capitalise on the opportunities presented by video, helping you to boost your digital marketing strategy by creating an unrivalled online experience.
9.30 – 10.00
Gareth Morgan - Managing Director, Liberty Marketing
Advanced AdWords Strategies
Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.
10.00 – 10.30
Gavin Holland – Lead User Experience Architect, Building Blocks
Digital Foundations: The Building Blocks of a Successful Digital Strategy
Gavin will discuss developing a successful digital strategy. He'll share his expertise in developing a digital roadmap, devising personas, the importance of experience mapping and explain how to develop a digital measurement framework.
10.30 – 11.00
Coffee and networking break
11.00 – 11.30
Josh Beale - Client Manager, Teradata Marketing Applications
Alexander Kayser - Co-founder, yReceipts
Using Bricks & Mortar Data To Drive Actionable Insights
Josh and Alex will explore one of the biggest challenges facing companies today: how to join up the offline and online world. Through customer case studies and live examples, this presentation will demonstrate how actionable data can be collected and used to create hyper-targeted and relevant campaigns.
11.30 – 12.00
Kath Hipwell - Head of Content Strategy, Red Bee
Michael Reeves - Business Development Director, Red Bee
Cracking Social Video: How to Create a Great Story and Engage Your Audience
Kath and Michael will explain how brands can use social video to build immersive, engaging story-worlds that activate their audiences.
12.00 – 12.30
Richard Summers - CEO, CrowdCat
The Science of Mass Conversion
Richard will explain how psychological insight and big data can create a coherent approach that compounds over time to create massively amplified effects.
12.30 – 1.30
1.30 – 2.00
Skip Fidura - Client Services Director, dotmailer
Building the Bigger Picture: Marketing Automation and CRM
The journey today’s customers take when making purchase decisions is complex. This has put pressure on marketing and sales teams to understand customers better, nurture leads more effectively and use their data to be more relevant and targeted. The traditional CRM system alone falls drastically short in supporting these activities. To build a marketing strategy that supports the customer journey and helps your sales team to close those leads, the pieces of the data puzzle must be combined through an integrated system.
2.00 – 2.30
Andy Atalla - Founder, atom42
Turn Your Bad Times into Good
Andy will explain how to tackle poor SEO rankings and CTRs, low onsite conversion, social media disasters and other bad media coverage.
2.30 – 3.00
Laura Crimmons - Communications Director, Branded3
The Future of PR
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
3.00 – 3.30
Coffee and networking break
3.30 - 4.00
Laura Creamer - Relationship Manager, Silverpop an IBM Company
Sonia Dorais - Head of Marketing and Communications, Switch Concepts
Our Story: Enriching the Customers' Journey & Increasing their Lifetime Value
Switch is a UK firm providing a full service advertising platform supporting publishers, advertisers, traders and agencies. Last year they started using Silverpop, mainly for email marketing. They soon realised they were missing out on the opportunity to track customer journeys. This year they have stepped up their game. The key to success: using customer journey mapping and buyer personas to facilitate onboarding, nurturing and post-purchase. Laura and Sonia will explain how they improved their path to success.
4.00 – 4.30
Louis Georgiou - Co-Founder and Managing Director, Code Computerlove
Transforming a Retailing Giant into a Content Provider: A Case Study With HMV
For decades HMV has been an iconic retail giant and the only name for music and entertainment. Since their demise in the online pricing wars and subsequent resurrection, the retailer has adopted a controversial strategy to leverage the high street opportunity and launched an online content platform to build long-term customer advocacy and send customers back to stores.
5.00 – 7.00
Drinks and networking
If you have any questions regarding the event please call 0207 870 3380.