Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  • Gareth Morgan - Managing Director, Liberty Marketing

    Gareth Morgan - Managing Director, Liberty Marketing

    An internet marketer with over 10 years' experience, Gareth has worked on SEO and pay-per-click campaigns for more than 350 websites. In 2008 he set-up online marketing agency Liberty, now one of the fastest growing in the UK, helping over 100 organisations each month get traffic to their websites.

    Stephanie Swan – Client Services Director, CAKE

    Stephanie Swan – Client Services Director, CAKE

    Stephanie has a wealth of affiliate marketing knowledge having been in the industry for nine years. Before working at CAKE, Stephanie worked at NEO@Ogilvy where she served as Business Director and worked on accounts such as British Airways and Sony. She was also Affiliate Manager at All Response Media and DGM.

    Steve Shaw - Digital Director, Branded3

    Steve Shaw - Digital Director, Branded3

    Steve is Branded3’s Digital Director, bringing over ten years of digital and development experience to the agency. Steve has worked within web development teams at a number of top agencies alongside worldwide brands such as Mars, Pedigree and Whiskas. Steve came to Branded3 in 2008 to head up the digital team. He has been at the forefront of Branded3’s biggest development projects to date, including a multi-site, multi-lingual Sitecore implementation for International Personal Finance, an ecommerce website build for fast-growing cosmetics brand Illamasqua, and a comprehensive CRM application for Interflora.

  • 2.25pm
    Introduction, Jon Fortgang – Editor, Figaro Digital magazine

    2.30 - 3.00
    Gareth Morgan - Managing Director, Liberty Marketing
    SEO for Ecommerce

    Gareth will look at 20 of the most important things that impact on search engine marketing and explain how your online store can achieve higher ROI from Google. From best practice advice to common issues to avoid, he’ll cover the main areas where ecommerce brands are making the most of their SEO and PPC campaigns.

    3.00 - 3.30
    Stephanie Swan - Client Services Director, CAKE

    The Importance of Centralised Real-time Insights for Evaluating Customer Acquisition Costs

    Stephanie will look at the importance of tracking the customer journey across multiple channels and the value of real-time insights to accurately report on customer acquisition costs and calculate customer lifetime value.

    3.30 – 4.00
    Networking break

    4.00 – 4.30
    Steve Shaw - Digital Director, Branded3

    How to Evolve from a Straightforward Transactional Site to a Digital Retail Experience

    Understanding your market, your audience, your customers and their buying process can help you define a strategy to engage with them all the way through their journey from initial research to retention. By nurturing your customers with an experience sooner rather than later, you can ensure that when it comes to the time of purchase, your brand is the first to mind.

    4.30 – 5.00
    Speaker and presentation details to be confirmed shortly.

    5.00 - 7.00
    Networking and drinks

    Please note: places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.



    CAKE provides a SaaS-based solution to track, attribute and optimise the performance of digital marketing spend, in real- time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions.

    Liberty Marketing

    Liberty Marketing

    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.

  • From bricks and mortar to the store with no walls. How can you take your ecommerce offering to the next level?

    Who should attend?
    This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

    What can I expect?
    You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

    We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the afternoon.

    Networking will take place at registration and during the break. You are also invited to join us afterwards at the bar from 5.30.

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • “How Can I Help You Today?” How to Humanise Your Purchase Journey

    “How Can I Help You Today?” How to Humanise Your Purchase Journey

    Ben Staveley, Head of Ecommerce at dotMailer, explains how marketers can replicate the in-store experience online.
    Is Your Search Engine Marketing Working?

    Is Your Search Engine Marketing Working?

    Gareth Morgan, Managing Director at Liberty Marketing, discusses common SEO and PPC issues affecting ecommerce websites, explains how to combat them and runs through the latest search engine changes.

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