Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  • Laura Crimmons - Head of PR & Social, Branded3

    Laura Crimmons - Head of PR & Social, Branded3


    As Branded3’s Head of PR & Social, Laura heads up the Comms team to develop creative strategies to get clients talked about online in all the right places. With a wealth of experience and qualifications in both traditional and online PR as well as search marketing, Laura has an in-depth understanding of how PR feeds into SEO strategies and is regularly invited to talk on the subject at industry conferences around the country. Using her range of media contacts, Laura can work with clients in any industry and has delivered fantastic national coverage for clients such as Interflora and Ladbrokes.
     

     

    Ollie Lloyd - CEO, Great British Chefs

    Ollie Lloyd - CEO, Great British Chefs


    Ollie started out as a marketing trainee at Unilever and upset many a Eurosceptic by changing the name of Jif to Cif in the UK. He fled to the USA and spent four years building Unilever's brands in partnership with retailers like Walmart, Costco and Dollar General. A highlight was launching Axe/Lynx in North America and pitching the brand idea to a buyer in the conservative South where the brand’s sense of humour didn't translate. He then moved to India to lead a pan-Asian brand development project for Lux, Unilever's largest brand in Asia. A bounce to What If Innovation was short but sweet and in 2005 he set up his own marketing consultancy. In 2009 he co-founded Great British Chefs, the fastest growing food website in the UK which showcases over 100 of Britain's greatest chefs, nearly 3,000 of their recipes and has over 1.3m social media followers.

    Richard Summers – CEO, CrowdCat

    Richard Summers – CEO, CrowdCat


    Richard is an internationally awarded marketer and scientist who condensed two decades of experience and ideas into the creation of CrowdCat, a data driven adtech platform, in January 2014. Since its inception Crowdcat has had meteoric success delivering massive ROI increments for market leading organisation. As CEO, Richard drives his organisation to continuously reinvent the possibilities of what the unity of creativity and big data can achieve.

    Victoria O'Callaghan - Experience Strategist, SapientNitro

    Victoria O'Callaghan - Experience Strategist, SapientNitro


    Victoria didn’t originally plan on working in the world of advertising and digital. After starting her career at Agent Provocateur, she studied for an MA in History of Medicine specialising in HIV/AIDS. By a series of remarkable coincidences - and an avid interest in the emotional complexity of curated identities - she landed her perfect job as an experience strategist. At SapientNitro Victoria has worked on projects for a multitude of clients including McLaren, the Institute of Contemporary Arts, Public Health England, Liberty of London, Chanel, Lycra and RBS. Victoria’s role centres on understanding what it means to exist in today’s digitally democratised world, and the challenges and opportunities this creates for her clients.




     

  • The agenda for this session will be announced shortly.

    Registration
    We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 6pm).

    Networking
    Networking will take place at registration and during the break. You are also invited to join us after the presentations for networking and drinks.

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    CrowdCat

    CrowdCat

    CrowdCat makes interactive ads and landing sites that catalyse impressions and followers into active customers. Our most active client increased annual lead generation in 2014 by 75x (to 7.5 million records) over 220 separate pieces of activity spanning 35 markets. On average even for a single piece of activity we deliver 350 per cent of the performance at 10 per cent of the cost based on average agency campaigns. Our numbers are impressive because we care about facts and use real data to design with.

    Making effective interactive ads and landing sites is about understanding how different audiences, types of interaction and behaviour relate. CrowdCat has produced hundreds of campaigns on behalf of its brands and gathered behavioural data from billions of interactions. We use this data to more accurately predict how audiences will respond to an ad or landing space and therefore how to select and design to deliver your required KPIs. Our sophisticated analytics and data capture strategies mean that we will not only acquire more users into your CRM but also demographics, geographics and psychographics that will massively increase insight into your brand’s audience.
     

    Great British Chefs

    Great British Chefs


    Great British Chefs is the fastest growing food website in the UK and gets over 950,000 visits and 2.2 million page impressions a month. With a social media following of 1.3 million, Great British Chefs is a pioneer in the area of digital publishing. Working with a diverse range of brands from Celebrity Cruises through to Cath Kidston, American Express, Welsh Lamb and a host of tourism boards, Great British Chefs delivers integrated marketing campaigns that have impact. In autumn 2015, Great Italian Chefs will launch, a new English language website that will showcase the finest chefs in Italy and their recipes.

    SapientNitro

    SapientNitro

    SapientNitro is a new breed of agency redefining storytelling for an always-on world – a world where perpetual connection has transformed people’s daily life and derailed traditional marketing approaches.

    To meet this new reality, we’re changing the way our clients engage with today’s connected consumers by creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce – a never-ending narrative that offers an everywhere, anytime experience.

  • Who should attend?
    This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

    What can I expect?
    You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

    Registration
    We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar.

    Networking
    Networking will take place at registration and during the mid-morning break. You are also invited to join us after the presentations for networking and nibbles. 

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • Recipes for Success in Social Marketing

    Recipes for Success in Social Marketing

    Ollie Lloyd, CEO at Great British Chefs, discusses the role of quality content and partnering with publishers.
    Mobile experience - what should your brand be doing about it?

    Mobile experience - what should your brand be doing about it?

    Figaro Digital 21's
    Unlocking the Power of Social

    Unlocking the Power of Social

    Dan Spicer, EMEA Community Lead at Hootsuite Media, discusses key trends in social business and presents his tips for developing your social offering.
    Powering Campaigns with Social Media

    Powering Campaigns with Social Media

    Laura Crimmons, Social and PR Manager at Branded3, runs through a selection of case studies in which social media has driven larger campaigns.

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