Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  • Andy Atalla - Founder, atom42

    Andy Atalla - Founder, atom42


    Andy has over 13 years' experience in the search and online space, having managed major brands including the The Guardian, BBC, AOL & The Huffington Post and match.com. One of Media Week's 30 under 30 for 2005, Andy was also named 'Young Entrepreneur of the Year' by Startups.co.uk in 2009. Andy founded atom42 in 2007 to create an online marketing agency with a business owner mentality, focused on helping clients understand how best to grow their business in the digital space.
     

    Aziz Musa - Co-founder of eva.co & Director Consumer Products at Forbidden Technologies plc

    Aziz Musa - Co-founder of eva.co & Director Consumer Products at Forbidden Technologies plc


    Aziz is a product-focused marketing director who combines commercial acumen with creative marketing flair. He describes himself as a passionate motivator with a healthy disdain for unnecessary complexity. He’s also a growth junkie who hunts for expansion opportunities everywhere. Aziz has a track record of delivering positive, rapid commercial impact. All backed with a triple accredited global top 30 MBA.

    Ben Freeborn - Head of Sales & Marketing, Interflora

    Ben Freeborn - Head of Sales & Marketing, Interflora


    Since joining Interflora in 2007, Ben has introduced a number of initiatives including mobile and click-&-collect. He’s also developed a number of recently acquired portfolio brands to cater for different sectors of the floral gift market, including Flowers Direct and Flying Flowers. Ben came to Interflora from Boots, where he was Customer Experience Manager. Prior to working client-side, Ben worked agency-side as project lead for numerous brands across the automotive and retail sectors. Ben also holds a BA (Hons) in Advertising.

    Caroline Schmitt - Digital Lead Global Marketing, Adama Agricultural Solutions

    Caroline Schmitt - Digital Lead Global Marketing, Adama Agricultural Solutions


    Caroline is responsible for creating Adama's global vision and strategy to become an industry leader in digital marketing and technologies. Based in Zurich, Switzerland, Caroline is responsible for implementing, monitoring, and continually optimising Adama's digital and customer-centric marketing strategy. Caroline is also focused on working towards smart agriculture, by introducing new technologies and innovation to farming.

    Dan Croxen-John - CEO and Founder, AWA digital

    Dan Croxen-John - CEO and Founder, AWA digital


    Dan is a recognised expert in the specialist field of multichannel conversion rate optimisation, and regularly speaks at events all over the world. Before founding AWA in 2009, Dan was CEO of several successful multichannel retailers. He serves on the Examination Committee of the Digital Analytics Association and in 2011 Dan’s contribution to web analytics and digital optimisation was recognised when he was elected as a Fellow of the Institute of Direct Marketing.

    Georgina Park – Marketing Manager, Maytech

    Georgina Park – Marketing Manager, Maytech


    A Chartered Marketer and expert in digital marketing, Georgina has seven years' digital experience and a digital post-graduate CIM qualification. Working for Maytech, a file sharing company who live and breathe security, she manages a small team and multiple agencies to ensure an integrated and well balanced strategy and execution with a core focus on ROI.

    Henry Horkan - Trade Marketing Manager for Bord Bia – The Irish Food Board, Britain

    Henry Horkan - Trade Marketing Manager for Bord Bia – The Irish Food Board, Britain


    Henry joined Bord Bia in 2006, based in Prague and responsible for the food board’s activities in Eastern and Central Europe. In 2007 Henry moved to London and has been responsible for trade and the consumer marketing of Irish food products in Britain, the largest export market for Irish food and drink.

    Jenna Loman - SEO Account Coordinator, Liberty Marketing

    Jenna Loman - SEO Account Coordinator, Liberty Marketing


    Jenna is an SEO Account Coordinator at Liberty Marketing, managing the day to day SEO across a number of client websites. She has a Masters in Business and Administration (MBA) and worked in various IT and marketing roles before pursuing a career in SEO. She is passionate about content marketing and creating content-centric strategies that resonate with the target market. Outside work, she has recently completed the Cardiff Half Marathon on behalf of Liberty Marketing, where her and her colleagues raised money for a local children’s charity.

    Joe Tannorella – SEO Specialist, Liberty Marketing

    Joe Tannorella – SEO Specialist, Liberty Marketing


    Joe is an SEO Specialist at Liberty Marketing who is responsible for the technical aspect of clients’ digital marketing campaigns. He brings four years of marketing and development experience to Liberty Marketing from a range of industries including online gaming, SaaS, cryptocurrency, ecommerce and more. Joe is passionate about bringing creativity into marketing strategy, having recently completed a campaign to get Sir Richard Branson’s attention that led to a personal Twitter exchange and mail from Branson himself. Joe is highly data-driven, and will often be found creating SEO revenue forecasts and optimising clients’ conversion rates.

    Jonathan Whiteside - Co-founder, Building Blocks

    Jonathan Whiteside - Co-founder, Building Blocks


    Jonathan is Principal Consultant at Building Blocks. He co-founded the agency seven years ago, having worked in digital agencies for the past 14 years. In this time he has helped clients around the world including GE Lighting, Regus, Goodyear, E&Y and Alitalia.

    Jonathan’s main job is to help organisations become more efficient and effective by using digital technologies and processes. His particular specialism is helping companies do this internationally.

     

    Michael Barber – Head of Product Marketing, Communicator

    Michael Barber – Head of Product Marketing, Communicator


    Michael has been sending email campaigns for around nine years, including for one of the world’s largest business software firms. At Communicator he is responsible for all aspects of marketing, specialising in developing new software and services to meet the needs of Communicator’s customers.

    Mike Jeffs - Senior Account Director, Branded3

    Mike Jeffs - Senior Account Director, Branded3


    As Senior Account Director, Mike heads up Branded3’s London office. With an impressive background in business and marketing, Mike is adept at aligning online marketing strategies to brand and business objectives, ensuring Branded3’s campaigns deliver on all levels.

    Having worked client and agency-side prior to Branded3, Mike has a broad knowledge of online and offline marketing, with a particular strength working within the demanding tourism, entertainment, finance and B2B sectors.

    He has been at the forefront of some of Branded3’s biggest SEO client wins to date, using not only his online marketing skills, but his personable demeanour to assure clients of our customer-focused ethos. The results that Mike delivers are a reflection of his client service skills, tenacity and determination to succeed.
     

    Paul Newbury – Director, Yard Digital

    Paul Newbury – Director, Yard Digital


    With many years developing new products as well as spearheading the analytics and training side of digital marketing agency Yard Digital, Paul brings a lot to the table. He is fully versed in most web analytics platforms, has built tag management systems and spent time as a trainer of trainers for enterprise level technology platforms. In the last year he has not only designed and built a new Attribution tool VisSCORE, but also launched the UK's first Diploma in Web Analytics, Sytems and Principles, as part of the new training arm of Yard Digital, Yard Academy.

    Robert Goldsmith - Managing Partner, Spinnaker

    Robert Goldsmith - Managing Partner, Spinnaker


    Robert has been running digital activity for major blue chip brands since 1999. In 2004 he founded Spinnaker to offer clients digital campaigns rooted in a combination of technology innovation and audience behavioural insights. This has resulted in award winning social, online advertising and eCRM programmes for a variety of clients within the entertainment, food and leisure sectors.

    Simon Prince - Head of Customer Acquisition, Powwownow

    Simon Prince - Head of Customer Acquisition, Powwownow


    Simon is a commercially-focused online marketing professional with 10 years’ experience in the gaming, ecommerce and telecoms industries. Simon has solid strategic, organisational and creative skills, and is experienced in reporting to, and building relationships with, all levels within a business. Simon’s areas of speciality include commercial, creative implementation, strategic, analytical, online campaigns and product development.

     

  • 8.15am
    Registration


    8.45
    Introduction

    Jon Fortgang, Editor, Figaro Digital

    9.00 – 9.40
    Aziz Musa - Co-founder of eva.co & Director of Consumer Products, Forbidden Technologies
    Getting More From Less in Innovation

    Aziz will present the 'F.L.I.P.' model of innovation in design, UX and product. The F.L.I.P. model focuses marketers, developers and businesses on the single most important feature of any innovation exercise: people. Combining elements of agile, lean and Schumpeterian theory, Aziz will explain why the model provides a practical guide to getting more innovation from less resource.

    9.40-10.20
    Matt Grisman - Database Services Manager, Moss Bros Group Plc

    Moss Bros: The Transition from Traditional to Digital

    Matt will discuss how Moss Bros, a brand who were ‘late to the email party’, have taken lessons from this channel to shape their multichannel communications strategy and maximise revenue from the first point of contact in-store or online.

    10.20-11.00
    Joe Tannorella and Jenna Loman – Liberty Marketing with Georgina Park – Brand Manager, Maytech.net
    365 Days of SEO: A Case Study

    Talking alongside Maytech.net Brand Manager Georgina Park, Joe and Jenna from Liberty Marketing review their first year working together in successful partnership. Using examples from the last 365 days, they’ll look at the various phases of a successful SEO project, from initial auditing, forecasting and persona modelling through to ongoing influencer outreach, technical reviews, content strategy and more.

    11.00-11.30
    Break and networking sessions

    11.30-12.10
    Andy Atalla – Founder, atom 42
    Developing a Future-Proof Linking Strategy

    Search today needs to be integrated into every aspect of your business. Andy will explain how to join the digital dots so that your business activity helps your search campaigns, and your search campaigns help your business.

    12.10-12.50
    Mike Jeffs - Senior Account Director, Branded3 and Simon Prince - Head of Customer Acquisition, Powwownow
    How Should SEO Fit into the Marketing Landscape?

    The SEO landscape has changed vastly over the last two years and will continue to evolve. How can brands check their health? Why should they? What impact does this have on a business and the relationships that business may have with agencies? Branded3 discuss their work with long-term client Powwownow.

    12.50-13.50
    Lunch and networking sessions

    13.50-14.30
    Paul Newbury - CTO, Yard Digital
    Using Custom Event Tracking in Attribution Modelling

    Do you use an attribution model? If so, is it designed specifically around your website and the way your customers are interacting with it? Paul will discuss the rush of attribution tools coming to market, explain why attribution is important and share his experience of bringing a new custom attribution modelling platform to market in under six months. Paul will be joined by a new client who'll explain why attribution is important for their nationwide business activities.

    14.30-15.10
    Dan Croxen-John - CEO and Founder, AWA digital with Ben Freeborn - Head of Sales & Marketing, Interflora
    How to Ensure your New Website is a Conversion Success - And Get a 42 Per Cent Sales Uplift

    Ben and Dan explain how they used advanced split-testing techniques to ensure that a new website for Interflora brand Flying Flowers was a success. A focus on data and the needs of the website visitor meant further sales uplifts and customer satisfaction scores were delivered in the months after the new website launch. Find out how they did it and what tools and techniques you could use to get the same results for your new website.

    15.10-15.40
    Break and networking sessions


    15.40-16.20

    Jonathan Whiteside - Co-founder, Building Blocks and Caroline Schmitt - Digital Lead Global Marketing, Adama Agricultural Solutions
    Three Things to Consider When Undertaking a Globalised Digital Project

    Taking key lessons from implementing Adama's global digital strategy, which formed part of an organisational rebrand, Jonathan and Caroline will address three key areas - pre, during and post completion - for organisations to consider when embarking on a globalised digital project.

    16.20-17.00
    Robert Goldsmith - Managing Partner, Spinnaker and Henry Horkan - Trade Marketing Manager for Bord Bia – The Irish Food Board, Britain

    From Persuasion to Participation

    Successful brands need to humanise, socialise and encourage participation. Robert and Henry will be explaining how Bord Bia (The Irish Food Board) moved their UK model - to promote the qualities of Irish Beef - from a one-way advertising programme to a digital programme embracing collaboration and consumer involvement.

    17.30 - 19.30
    Evening drinks and networking

    The full itinerary for delegates and agency partners will be released one week before the event.
    If you have any questions please call us on 0207 870 3380.

    Register for your place here.

     

  • 8 Million Stories

    8 Million Stories


    With over ten years’ experience in the digital marketing space, the 8MS team have led some of the most complex, international digital marketing campaigns for the world’s biggest brands. 8MS are a unique agency that combine digital marketing with storytelling, ensuring any content created drives revenue to the brands we work with. We believe that by creating authentic, engaging stories, you can connect your brand and content to the lives of your consumers. It’s a results driven, no fuss, multi-channel approach that helps brands tell their story online while tying it back to a clear ROI.

     

    atom42

    atom42


    atom42 is an online marketing agency based in Camden, with clients including match.com, drinkaware, National Accident Helpline and The Huffington Post. With a team of twenty online marketing specialists, the company helps clients increase the business they get through their websites, ensuring they get as much visibility as possible through PPC search, natural search engine optimisation, mobile marketing & social media. atom42 won Best Digital Strategy at this year's Drum Marketing Awards, along with Best Media Brand at last month's Marketing Week Engage Awards, for recent campaign work for The Huffington Post with Gravity Road.
     

    AWA Digital

    AWA Digital


    AWA digital is a full service digital agency specialising in conversion rate optimisation or CRO. Clients include many of the UK's leading multichannel retailers, including Interflora, Paperchase and Dune. AWA has a unique 5-step process to optimise ecommerce websites and regularly gains spectacular increases online sales as well as improving the overall brand experience.
     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Building Blocks

    Building Blocks

    Building Blocks build digital capabilities for global organisations to help them get closer to their customers.

    The agency works with clients to identify digital opportunities that will increase revenues, develop relationships and improve efficiencies.

    Their creative, technical and operational expertise then put those opportunities into practice - rapidly, reliably and at scale.

    With a team of over 70 people based in Manchester and San Francisco, Building Blocks works alongside its clients from strategy through to roll-out, implementing and integrating digital platforms that help drive their business forward.

    The agency is often engaged by large organisations that recognise their existing web infrastructure is no longer fit for purpose, and needs modernising and consolidating to create a solid foundation on which to build their future. In many cases, the work they do instigates a complete transformation of their online customer experience.
     

    Communicator

    Communicator


    Communicator was founded in 2003 with one single goal: to ease the process of managing marketing campaigns. For the last decade they've served marketers to help them build longer, more profitable relationships with their customers through the use of targeted, relevant communications. Communicator love marketing that works for the marketer and the customer. Multi-channel marketing and consumer interaction is essential to building brand communications and driving revenue from new and existing consumers in the current market. To facilitate this, Communicator provide technology-based solutions, strategy and expertise across email, mobile, social and web with targeted online and offline advertising and editorial, to provide true multi-channel value. Communicator's success is defined by the results they achieve for clients.
     

    Cyber-Duck

    Cyber-Duck


    Established in 2004 Cyber-Duck is a leading digital agency and consultancy specialising in delivering award winning User-Centred Solutions. The company works with over 100 global businesses and organisations such as the European Union, BAM, Jewson and the Halcyon Gallery.

    Utilising the latest web 2.0 and SaaS technologies, powerful eCommerce solutions, stylish branding and expert online marketing, Cyber-Duck provides comprehensive solutions that streamline business processes and drive conversions.
     

    Green River Media

    Green River Media


    Green River Media are a full service, digital agency and system integration specialists. As experts in website and intranet design and implementation, with a focus on Content Management System-driven websites and collaborative intranet and extranet solutions, they strive to stay ahead of the game and deliver innovative, robust digital services to their clients.

    With over 200 years' combined experience in the digital space, Green River Media’s team of designers, developers and solution architects provide high quality solutions that are tailored to their clients’ business needs, always implemented with ROI in mind.

    Whatever the challenge, their dynamic approach ensures that they always deliver.

     

    Katana

    Katana


    Katana is the production powerhouse behind many of London’s most prestigious agencies. Usually white labelled, we have supplied everything from software development to strategy to over 70 household brands across most sectors in the last 3 years. The Cambridge talent base gives us capabilities that are second to none and have resulted in us being chosen to deliver the most demanding campaigns often securing a trophy chest for our agency and brand clients.

    Liberty Marketing

    Liberty Marketing


    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.


    Peer 1 Hosting

    Peer 1 Hosting


    Peer 1 Hosting was founded in 1999 and is one of the world's fastest-growing hosting providers. From entering the UK market in 2009, they are already the second largest managed hosting company in the country. From the outset they have enabled their customers to realise the full potential of the web and focus on what they do best, not their supporting infrastructure.

    Peer 1's cloud, managed and dedicated hosting solutions are delivered through 16 data centres located around the globe (including the greenest in the UK), 20 points of presence and a 25,000 mile, wholly-owned 10Gbps FastFiber Network™ which only carries their customers’ traffic.

    Clients include: Shazam, Freesat, Debenhams, Waitrose, Elsevier, Boohoo.com, Missguided, The British Red Cross and Vanquis Bank.
     

    Pixelgroup

    Pixelgroup


    Since 2005, Pixelgroup have combined usability and design to deliver compelling results-focused user experiences for some of the largest brands including TalkTalk, Ann Summers, Financial Times, and Abel&Cole to name a few.

    Comprised with some of the best brains in the industry, our backgrounds range from design, usability, TV, advertising, consultancy and technology – bringing you big agency brains with small agency flexibility.

    Through science and art Pixelgroup create intelligent experiences that inspire and engage customers – projects ranging from online branding, website re-designs, Facebook apps to usability testing. More info: www.pixelgroup.co.uk
     

    Quantcast

    Quantcast


    Quantcast is a digital advertising company specialised in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world's leading advertisers and publishers and brings accurate audience measurement to over 100 million web destinations.

     

    Red Snapper

    Red Snapper


    Founded in 1995, Red Snapper is one of the longest established web agencies in the UK. Red Snapper works in the public and private sectors and has an enviable track record in the delivery of large and small projects. Red Snapper has worked in numerous sectors and with a variety of clients.
     

    SDL

    SDL


    Everything you need to deliver unique and personal customer experiences.

    SDL Customer Experience Cloud (CXC) is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences


     

    Social Promote

    Social Promote


    SocialPromote is a scalable and powerful platform capable of delivering your social objectives. Already used globally by some of the largest players in the Entertainment and FMCG sectors, SocialPromote is revolutionising the ways brands can reach their audience. Terabytes of CRM data created by audiences of millions allow SocialPromote to craft you promotional strategies that truly work for your brand. Personalised promotional templates and themes, a large library of interaction widgets and full integration into your digital real-estate allow you to manage your social activity across brands, markets and digital spaces.

     

    Spinnaker

    Spinnaker

    Spinnaker is a brand-led integrated agency with digital at the heart of what we do. We build customer connections through planning, creative inspiration and the right choice of technique. Our goal - to make your customers think differently, behave differently, tell their friends and then come back for more.
     

    Stream:20

    Stream:20


    Stream:20 is a leading digital marketing consultancy. We help clients plan and implement digital marketing strategies to drive revenue. We often commence with a gap analysis of a client’s existing digital activity then provide short and mid-term solutions to achieve significant revenue growth. Our expertise spans all digital marketing disciplines.
     

    UI Centric

    UI Centric


    UI Centric is a leading user experience, design and software development company. With offices in London and New York, for the past 8 years we have been working with prominent brands operating in various industry sections, including Media and Broadcast, Sports, Healthcare, Finance, Utilities and Education. We take pride in the longstanding relationships we have forged with our clients, built on a proven reputation of trust and delivery.

    Whilst our clients’ requirements may vary considerably, our consistent objective across all our work is to create meaningful solutions that deliver tangible results. We achieve this end by strictly following user centred design principles - placing the primary needs of the user at the very heart of the solution we conceive.

    Our services include strategy and planning, user testing, information architecture, graphic design, front-end and back-end development and QA, post-launch product support and maintenance, managed through our ITIL aligned support desk.

    We help our clients through the turbulence of a market characterised by constant innovation, and platform proliferation. Our qualified in-house team has successfully delivered cross-platform consumer and sophisticated enterprise level solutions across the technology spectrum, including responsive web, iOS, Android, Microsoft technologies, gaming and entertainment consoles, set-top boxes and set-top boxes.

    Unique Digital

    Unique Digital


    Unique Digital is a full service digital media agency. We always ask the question “What measurable contribution can we make to the business success of our clients?”

    These clients include Avis, BSkyB, Littlewoods Shop Direct Group, comdirect, Plus Online, Commerzbank, T-Mobile and German Telekom. We have offices in London and Hamburg and the backing of the leading European digital interactive network, Syzygy.

    Two unique strengths allow us to keep pace with our clients:

    1) Our Team
    2) Our own suite of tools - DARWIN

     

    we are experience

    we are experience


    we are experience was established in 2003 to meet the challenges faced by clients who knew they needed more specific skills in user centred design than full services agencies could offer, but struggled to find suitable substitutes.

    Our business has evolved from a small usability and accessibility agency to become one of the country’s leading user experience design and digital research businesses, who have pioneered the use of rapid prototyping in across mobile, web and TV.
      

    Yard Digital

    Yard Digital


    Yard Digital are an independent strategic digital agency with some of the sharpest minds in the industry working to successfully define and realise our clients’ digital strategies. We have a no-nonsense, data-centric and flexible approach ensuring all our recommendations are based on solid foundations, creating the best possible online user experience. We specialise in four key areas: analytics, social media, SEO and web design and build.
     

  • What’s it all about?
    The Figaro Digital Health Check & Marketing Summit is a full-day event for marketers seeking new suppliers for forthcoming projects.

    How does it work?
    Through a careful pre-selection process, Figaro Digital matches delegates with the digital agencies and technology companies who can meet those delegates’ specific needs. Meet the experts face-to-face to discuss your project requirements.

    What’s in it for you?
    As well as a full day of presentations in the seminar theatre, this is a fantastic opportunity for delegates to connect with agencies who'll provide informed and tailored insight.

    Register for a place here.

    Delegates can select from the following sectors:

    Analytics & Behavioural Targeting, Affiliate Marketing, Brand Management, Content Management, Design & Build, Display Advertising, E-commerce, E-Mail Marketing, Mobile, SEO, Social Media, PPC, Tag Management, User Experience, Video, Viral Marketing.

    The full itinerary for delegates and agency partners will be released one week before the event.

    If you have any questions please call us on 0207 870 3380.

    Register for a place here.

  • Developing a Future-Proof Linking Strategy

    Developing a Future-Proof Linking Strategy

    Recent changes in the SEO space have left many marketers not knowing how best to showcase their authority to Google. In this talk, Andy explains how to develop a future proof signal generation strategy.
    Thomas Cook Airlines: Putting Performance Marketing at the Heart of the Business

    Thomas Cook Airlines: Putting Performance Marketing at the Heart of the Business

    Thomas Cook Group has had to adapt to challenging market conditions in recent years. Vicky Bruce explains that in the performance marketing channel, they've had to find innovative ways to gain more traffic from the partners they already work with.
    Is Your Search Engine Marketing Working?

    Is Your Search Engine Marketing Working?

    Gareth explains how to measure whether SEO and PPC are meeting your goals. He outlines the common issues to look out for and discusses the latest search engine changes.
    Getting the Measure of Mobile: British Gas and Why it’s All About ‘Me’

    Getting the Measure of Mobile: British Gas and Why it’s All About ‘Me’

    British Gas - the UK’s biggest energy supplier - and their creative engagement agency Rufus Leonard worked closely to create ‘Me, Mobile Energy’, an energy service in which everything is done from users’ mobile phones. This session will explore British Gas’s objectives and explain how Rufus Leonard
    The Growing Need for Digital Customer Experience, Seeing the Wood for the Trees

    The Growing Need for Digital Customer Experience, Seeing the Wood for the Trees

    Frankie and Mat will explain how the RSPB have engaged and enhanced their web presence and discuss the importance of knowing and understanding their supporters.
     Send a Blast, Kill a Hamster

    Send a Blast, Kill a Hamster

    In this presentation Loren McDonald, VP of Industry Relations at Silverpop, explains how you can modernise your email marketing campaigns.
    Changing the Insight You Gain From Email Metrics

    Changing the Insight You Gain From Email Metrics

    Do you ask for the right email metrics? In this session Michael Barber, Head of Product Marketing at Communicator, covers why open rates can be misleading and how to choose the right information to drive your marketing strategy.
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