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  • Alec Boere – Managing Partner, Digital, Rufus Leonard

    Alec Boere – Managing Partner, Digital, Rufus Leonard


    Having designed yachts, implemented ERP systems and rolled out lean manufacturing, Alec’s entrance into the world of marketing hasn't been textbook. Though he started with a dot-com, for Alec the challenge is the adventure, making digital the perfect platform. Over the years he’s worked both client and agency-side, most notably with Akzo Nobel, M&C Saatchi and AKQA. At Rufus Leonard he advises brands on the strategic development of revenue generating or category differentiating digital products and services. “What I love about Rufus is that we really can transform our clients’ businesses,” he says. “And not a lot of agencies can say that.”

    Andy Atalla - Founder, atom42

    Andy Atalla - Founder, atom42


    Andy has over 13 years' experience in the search and online space, having managed major brands including the The Guardian, BBC, AOL & The Huffington Post and match.com. One of Media Week's 30 under 30 for 2005, Andy was also named 'Young Entrepreneur of the Year' by Startups.co.uk in 2009. Andy founded atom42 in 2007 to create an online marketing agency with a business owner mentality, focused on helping clients understand how best to grow their business in the digital space.
     

    Casey O’Neill - Affiliate Programme Manager, First Utility

    Casey O’Neill - Affiliate Programme Manager, First Utility


    As Affiliate Programme Manager, Casey is responsible for managing the relationships between affiliate partners and the affiliate network and monitoring and reporting on the affiliate programme internally. Casey has over two years’ experience in the affiliate industry, working in gaming before moving into the energy sector in 2013. Working closely with affilinet, Casey is taking a leading role in developing First Utility’s affiliate programme in line with their business goals.
     

    Dan Lancioni - Account Director, affilinet

    Dan Lancioni - Account Director, affilinet


    As Account Director at affilinet, Dan’s main responsibility is to build and maintain relationships with advertisers on the network and deliver incremental growth for their business, based on pre-determined KPIs. He is also responsible for the development and training of his team. Prior to affilinet, Dan spent two years in the account management team at TradeDoubler and worked in the affiliate team at shopping price comparison site Kelkoo.

    Gareth Morgan - Managing Director, Liberty Marketing

    Gareth Morgan - Managing Director, Liberty Marketing


    An internet marketer with over 10 years' experience, Gareth has worked on SEO and pay-per-click campaigns for more than 350 websites. In 2008 he set-up online marketing agency Liberty, now one of the fastest growing in the UK, helping over 100 organisations each month get traffic to their websites.
     

    James Turnbull – Director, AA Digital (The AA)

    James Turnbull – Director, AA Digital (The AA)

     
    James is an experienced digital marketer who’s spent 14 years working with some of the leading brands and digital agencies in the UK. Currently leading digital at The AA, he previously led transformation programmes at British Gas. “I'd like to think I'm a 'positive agent of change' that can move fast, create momentum through strong creativity and passion for what I do,” James says. “The creation of strategic capability excites me. I’m customer experience-obsessed and equally passionate about the people and teams working for me. I enjoy breaking things and making them simpler and stronger for the future.”

    Jonathan Whiteside - Co-founder, Building Blocks

    Jonathan Whiteside - Co-founder, Building Blocks


    Jonathan is Principal Consultant at Building Blocks. He co-founded the agency seven years ago, having worked in digital agencies for the past 14 years. In this time he has helped clients around the world including GE Lighting, Regus, Goodyear, E&Y and Alitalia.

    Jonathan’s main job is to help organisations become more efficient and effective by using digital technologies and processes. His particular specialism is helping companies do this internationally.

     

    Liz Brown – CRM Manager, The Wine Society

    Liz Brown – CRM Manager, The Wine Society

     

    Liz is an experienced marketer who has spent over 15 years working in the retail sector. She leads The Wine Society’s Marketing Analysis team, who are responsible for customer targeting for marketing communications, customer research and analysis. Liz has a passion for driving forward marketing effectiveness through customer insights and customer-centric communications to increase customer satisfaction and value.

    Martyn Payne - CMA Sales Executive, SDL

    Martyn Payne - CMA Sales Executive, SDL


    Martyn joined Alterian (now SDL) in 2001, working with partners and directly with clients. He also spent a few years working with agencies before trying his hand at property development. Realising that he preferred the sales and marketing environment (as well as warm offices and cappuccino machines!) he returned to SDL in 2013, employed as a sales specialist for campaigns management and analytics. This role involves assisting the customer experience sales team across EMEA where there is need for a single customer view, customer analytics and providing digital campaigns.

    Ricky Solanki - Marketing Director, Push

    Ricky Solanki - Marketing Director, Push


    Ricky Solanki has led over 250 digital marketing campaign strategies for all types of businesses. He understands the entire online customer journey and how to build digital campaigns accordingly. He has led conversion optimisation projects for Natwest, Tiscali, Fortnum & Mason and AGA. He started working in paid search in 2004 and has used that knowledge to build the Push Analyser. Push Analyser is a unique software tool which identifies quick wins for performance improvement in campaigns.

    Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove

    Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove


    Sophie is a highly experienced B2B marketing professional, with extensive knowledge of both the digital marketing and digital media landscapes. She has over seven years' marketing experience including prior roles in global product marketing and field marketing at Quest Software (now Dell Software Group) and Webtrends. Sophie holds a Bachelor of Arts degree in Law.

     

    Stephen Kenwright - Head of Search, Branded3

    Stephen Kenwright - Head of Search, Branded3


    Stephen is Head of Search at Branded3 – a search and digital agency based in Leeds and London – and a columnist on searchenginewatch.com. Stephen is from a background in advertising, has an MA in Shakespeare and now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

    Steven Hyde - Sales Director, Push

    Steven Hyde - Sales Director, Push


    Over the last eight years Steve has helped hundreds of businesses flourish through smarter use of Google Adwords and other forms of digital marketing. He brings a strong strategic understanding to digital marketing following senior roles at Pepsi and Disney. His passion for digital is born out of a strong desire for being able to prove the result.

    Steven Taylor – Marketing Director, Transform Cosmetic Surgery Group

    Steven Taylor – Marketing Director, Transform Cosmetic Surgery Group


    Steven is Marketing Director at Transform Cosmetic Surgery Group, the UK's leading and most experienced provider of cosmetic surgery.

     

     

  • Registration: 8.15am

    Close: 7pm


    The seminar agenda will be updated as new speakers are added.

    9.00 - 9.40
    Alec Boere – Managing Partner Digital, Rufus Leonard
    James Turnbull – Director, AA Digital (The AA)

    Driving Effective Change at Pace

    Consumers are driven more by the experiences which companies create than by the individual features which products offer. The AA had, like many businesses, been relying on its products and services, but changes to the business landscape meant it needed to innovate. Part of this involved launching the AA's new app in just eight weeks, showing the wider market - and also the business itself – that it could be done.

    9.40 - 10.20
    Dan Lancioni - Account Director, affilinet
    Casey O’Neill, Affiliate Program Manager - First Utility
    First Utility - Using Non-affiliate Data to Impact the Affiliate Channel

    First Utility has been working to change the face of energy in the UK and re-engage with consumers who are disengaged from the conversation. Find out how the company has aligned its affiliate channel with wider marketing and business objectives to benefit the channel and engage with consumers. This session will give insight into how First Utility used data to plan targeted activity in the affiliate channel and align its email activity with marketing campaigns across TV and the internet.

    10.20 - 11.00
    Ricky Solanki - Marketing Director, Push
    Steven Hyde - Sales Director, Push
    Understand the Impact of the Mobile Explosion on PPC Campaigns for all Devices

    Mobile usage has exploded and it’s changing how we set up, manage and measure PPC campaigns. There are new challenges but more opportunities – if you understand how your customers’ online journey is changing. Ricky and Steven will present some case studies which place mobile knowledge at the core of PPC campaigns to deliver more sales and leads.

    11.00 - 11.30
    Coffee and networking break

    11.30 - 12.10pm
    Stephen Kenwright – Head of Search, Branded3
    Steven Taylor – Marketing Director, Transform Cosmetic Group

    It’s Who You Know, Not What You Know

    In 2015 links aren’t built out of silos, they’re built through relationships. Stephen at Branded3 will explain how to leverage what brands have got – customers and data – to create campaigns that improve performance in organic search. He’ll be joined by Steven Taylor from Transform Cosmetic Group to discuss a specific case study.
     
    12.10 - 12.50
    Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove
    How to Drive Engagement in a World of Content Overload: Video Marketing Success Stories

    Despite the current focus on content marketing, Sirius Decisions estimates that 70 per cent of B2B content goes unused. Sophie will explain how organisations are overcoming the engagement challenge to deliver marketing results by using video.

    12.50 - 1.50pm
    Lunch

    1.50 - 2.30
    Andy Atalla – Founder, atom42

    Getting More Out of Your Search Marketing

    Andy will explain why search needs to be integrated into every aspect of your business, discuss effective link-building strategies, and ask one of marketing’s most fundamental questions: 'What does Google want?'

    2.30 - 3.10
    Jonathan Whiteside – Co-founder, Building Blocks

    How to Create a Compelling Business Case for Digital Transformation

    Jonathan will provide practical advice on how to create a business case to help secure the budget, support and resources you need to implement your organisation’s digital vision.

    3.10 - 3.40
    Coffee and networking break

    3.40 - 4.10
    Liz Brown - CRM Manager, The Wine Society
    Martyn Payne - CMA Sales Executive, SDL

    Case Study: The Wine Society

    CRM Manger Liz Brown from The Wine Society will discuss and share - alongside their technology solution provider SDL - how they are looking to achieve a single customer view. Learn how the Wine Society exists exclusively for the benefit of their members and will be using integrated campaign history and execution to deliver more relevant messaging to its customers. The Wine Society members' satisfaction is paramount so providing effective multichannel marketing and excellent customer experience is key to the long-term plans for their business.

    4.20 - 5.00
    Gareth Morgan - Managing Director, Liberty Marketing
    Search Engine Marketing Health Check

    From basics like using keywords properly, to advanced content marketing tactics, Gareth will look at some of the main ways brands can capitalise on quick-wins and gain more traffic in 2015. He'll cover a number of SEO and PPC areas, with take-away tips to help you start improving things straight away.

    5.00 - 7.00
    Drinks and networking

    If you have any questions regarding the event please call 0207 870 3380.
     

  • 8 Million Stories

    8 Million Stories


    With over ten years’ experience in the digital marketing space, the 8MS team have led some of the most complex, international digital marketing campaigns for the world’s biggest brands. 8MS are a unique agency that combine digital marketing with storytelling, ensuring any content created drives revenue to the brands we work with. We believe that by creating authentic, engaging stories, you can connect your brand and content to the lives of your consumers. It’s a results driven, no fuss, multi-channel approach that helps brands tell their story online while tying it back to a clear ROI.

     

    affilinet

    affilinet


    affilinet is Europe's fastest growing network having posted double digit growth in the first half of 2013. The UK team’s dedication to doing affiliate marketing better than anyone else has led to affilinet becoming one of the largest networks in the highly competitive UK performance market.

    The network has helped hundreds of brands, including Debenhams, First Utility, Holiday Autos, Thomas Cook and Virgin Atlantic, to optimise their performance activity and grow their revenue through the channel.

     

    atom42

    atom42


    atom42 is an online marketing agency based in Camden, with clients including match.com, drinkaware, National Accident Helpline and The Huffington Post. With a team of twenty online marketing specialists, the company helps clients increase the business they get through their websites, ensuring they get as much visibility as possible through PPC search, natural search engine optimisation, mobile marketing & social media. atom42 won Best Digital Strategy at this year's Drum Marketing Awards, along with Best Media Brand at last month's Marketing Week Engage Awards, for recent campaign work for The Huffington Post with Gravity Road.
     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Brightcove Inc.

    Brightcove Inc.


    Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world's professional digital media. The company's products include Video Cloud, the market-leading online video platform and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,350 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs.
     

    Building Blocks

    Building Blocks

    Building Blocks build digital capabilities for global organisations to help them get closer to their customers.

    The agency works with clients to identify digital opportunities that will increase revenues, develop relationships and improve efficiencies.

    Their creative, technical and operational expertise then put those opportunities into practice - rapidly, reliably and at scale.

    With a team of over 70 people based in Manchester and San Francisco, Building Blocks works alongside its clients from strategy through to roll-out, implementing and integrating digital platforms that help drive their business forward.

    The agency is often engaged by large organisations that recognise their existing web infrastructure is no longer fit for purpose, and needs modernising and consolidating to create a solid foundation on which to build their future. In many cases, the work they do instigates a complete transformation of their online customer experience.
     

    Chalk Social

    Chalk Social


    Chalk Social use relevancy to connect brands with consumers.

    A full service digital agency based in London's Silicon Roundabout, Chalk Social offers social, display, video, search and creative services across all devices.

    A mix of strategists, analysts and technology experts from direct response and branding backgrounds, they have been disrupting the digital landscape since their launch at the turn of 2013.

    Accountability, candidness and transparency has made them the agency of choice for brands like Universal Music, Warehouse, TheatrePeople, Lebara Mobile, The Children¹s Society and LighterLife.

    Click Consult

    Click Consult


    Click Consult is a multi award-winning search marketing agency with a focus on organic and paid search.

    Cyber-Duck

    Cyber-Duck


    Established in 2004 Cyber-Duck is a leading digital agency and consultancy specialising in delivering award winning User-Centred Solutions. The company works with over 100 global businesses and organisations such as the European Union, BAM, Jewson and the Halcyon Gallery.

    Utilising the latest web 2.0 and SaaS technologies, powerful eCommerce solutions, stylish branding and expert online marketing, Cyber-Duck provides comprehensive solutions that streamline business processes and drive conversions.
     

    Founded

    Founded


    Founded is a nucleus of business minds, strategists, planners, behaviourists, creatives, technologists and project managers. Our centre of gravity is strategy and planning, but we are not a strategy and planning shop in any conventional sense. We are equipped to go from strategy to big brand and creative ideas to the orchestration of full-scale, multi-channel, multi-market campaigns. We operate a dispersed business model with resources in Bulgaria, India, Brazil and Devon. It means that we’re lean, agile and of course very affordable.

     

     

    Green River Media

    Green River Media


    Green River Media are a full service, digital agency and system integration specialists. As experts in website and intranet design and implementation, with a focus on Content Management System-driven websites and collaborative intranet and extranet solutions, they strive to stay ahead of the game and deliver innovative, robust digital services to their clients.

    With over 200 years' combined experience in the digital space, Green River Media’s team of designers, developers and solution architects provide high quality solutions that are tailored to their clients’ business needs, always implemented with ROI in mind.

    Whatever the challenge, their dynamic approach ensures that they always deliver.

     

    Liberty Marketing

    Liberty Marketing


    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.


    Media Bounty

    Media Bounty


    We provide effective creative marketing and PR solutions to facilitate consumer engagement across a range of touch points and deliver results. A simple compelling creative should be at the heart of every marketing campaign, and we’re equally as happy to come up with the ‘big idea’ as we are implementing it. Whatever the approach, we always deliver innovative integrated solutions, maximum impact and genuine consumer engagement to provide powerful results and increased sales.

     

    Push

    Push

    Push is a PPC agency that has transformed many businesses since its inception in 2007. Push manage pay-per-click advertising campaigns for over 150 clients on Google, Bing and Facebook in the UK, Europe and wider international markets. As a Google Partner Agency they have built a reputation for delivering outstanding results through innovation, knowledge and a focus on getting visitors to websites to take action. Their strong understanding of conversion rate optmisation (CRO) has led to a keen understanding of how dedicated landing pages can be used to maximise results. They provide a comprehensive and free paid search (PPC) audit for businesses.

    Red Snapper

    Red Snapper


    Founded in 1995, Red Snapper is one of the longest established web agencies in the UK. Red Snapper works in the public and private sectors and has an enviable track record in the delivery of large and small projects. Red Snapper has worked in numerous sectors and with a variety of clients.
     

    Rufus Leonard

    Rufus Leonard


    Rufus Leonard is the creative agency for the experience economy. Our client roster includes some of the UK’s most established and innovative brands such as Pizza Express, John Lewis, O2, Lloyds Banking Group, BUPA, Royal Mail and British Gas. Rufus Leonard was founded in 1989 by Neil Svensen and Darrel Worthington to help brands live beyond a set of guidelines. Twenty-five years of organic growth built on two core pillars of design and digital has meant that today we are unique in our ability to create seamless customer experiences for brands.

    SDL

    SDL


    Everything you need to deliver unique and personal customer experiences.

    SDL Customer Experience Cloud (CXC) is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences


     

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    What's it all about?
    The Figaro Digital Health Check and Marketing Summit is a full-day event for marketers seeking new suppliers for forthcoming projects.

    How does it work?
    Through a careful pre-selection process, Figaro Digital matches delegates with the digital agencies and technology companies who can meet those delegates' specific needs. Meet the experts face-to-face to discuss your project requirements.

    What's in it for you?
    As well as a full day of presentations in the seminar theatre, this is an opportunity for delegates to connect with agencies who'll provide informed and tailored insight.

    Register for a place here.

    Areas that our suppliers specialise in include:

    Analytics, Behavioural Targeting, Affiliate Marketing, Brand Management, Content Marketing, CMS, Web Design and Build, User Experience, Display Advertising, Ecommerce, Email Marketing, Mobile, SEO, Paid Search, Social Media Marketing, Monitoring, Creative Engagement, Tag Management, Video, Viral Marketing.

    The full itinerary for delegates and agency partners will be released one week before the event.

    If you have any questions please call us on 0207 870 3380.

    Register for a place here.

     

     

  • 365 Days of SEO: A Case Study

    365 Days of SEO: A Case Study

    Joe Tannorella and Jenna Loma from Liberty Marketing are joined by Maytech's Georgina Park to discuss the first year of their work together in SEO.
    How to Ensure your New Website is a Conversion Success - And Get a 42 Per Cent Sales Uplift

    How to Ensure your New Website is a Conversion Success - And Get a 42 Per Cent Sales Uplift

    Dan Croxen-John, CEO and Founder at AWA digital is joined by Ben Freeborn, Head of Sales & Marketing at Interflora, to discuss the successful launch of a new website for Interflora brand Flying Flowers.
    Getting More From Less in Innovation

    Getting More From Less in Innovation

    Aziz Musa, Co-founder at video social network www.eva.co/ and Director of Consumer Products at Forbidden Technologies, explains why an agile mindset aids fast and efficient development.

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