Victoria didn’t originally plan on working in the world of advertising and digital. After starting her career at Agent Provocateur, she studied for an MA in History of Medicine specialising in HIV/AIDS. By a series of remarkable coincidences - and an avid interest in the emotional complexity of curated identities - she landed her perfect job as an experience strategist. At SapientNitro Victoria has worked on projects for a multitude of clients including McLaren, the Institute of Contemporary Arts, Public Health England, Liberty of London, Chanel, Lycra and RBS. Victoria’s role centres on understanding what it means to exist in today’s digitally democratised world, and the challenges and opportunities this creates for her clients.