Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  •  John Barton – Founding Partner, Testify

    John Barton – Founding Partner, Testify


    With 10 years’ experience in digital marketing, John is dedicated to promoting innovation driven by social audience data. With an MSc in interactive multimedia and design, within two years of entering the industry John was heading up the planning team at TBG Digital. He was headhunted to start the planning and social media team by the CEO of Steak 360i where his team became the most profitable department in the organisation. Within a year of founding Testify, John won a Media Week 30 Under 30 Award. In the same year he created the first TV award in the world to be decided via social media (it was for the MOBO organisation). As a result Testify were shortlisted three times at the DADI and Social Buzz Awards. John has worked with a wide range of clients across all major verticals from finance to fashion and writes a monthly digital media column for The Grocer magazine. 

    Jay Cooper - COO, BLOOM Worldwide

    Jay Cooper - COO, BLOOM Worldwide


    With over 25 years of entrepreneurial experience under his belt, Jay has set up and sustained successful communications agencies built around the three themes he is most passionate about: insight, exceptional service levels and cutting edge propositions. These pillars were pivotal in founding WorldWide Media Group, one of Europe’s largest consumer data organisations, acquired by D Interactive in 2000, and continue to form the foundation for success at Bloom Worldwide. Jay is a big believer in nurturing talent, reflected in his involvement in a business mentorship programme, in addition to his insistence on incubating new business within digital.

    Laura Crimmons - Social & PR Manager, Branded3

    Laura Crimmons - Social & PR Manager, Branded3


    Laura heads up Branded3’s digital PR and social media teams, leading strategy for clients including Vue Cinemas and Ladbrokes. With extensive SEO and social media knowledge and valuable experience in traditional and digital PR, Laura creates and executes campaigns which deliver multiple online benefits.

     

    Louise Durham - Social Media Director, Blonde

    Louise Durham - Social Media Director, Blonde


    Louise cut her digital teeth in the early days of social media working on innovative campaigns for the music industry. She’s since helped clients across a variety of sectors with their digital strategy and implementation, from FMCG to luxury fashion. Louise’s most memorable moment is getting 500 tweens to change their middle name to Jedward on Facebook.

    Lucie Bartlett – Content & Social Media Manager, Cath Kidston

    Lucie Bartlett – Content & Social Media Manager, Cath Kidston


    Lucie manages content and social media for Cath Kidston, the thriving British retail brand born in London’s Holland Park in 1993. In two years as the brand’s wordsmith, Lucie has driven real social community growth, successfully launching the brand on Instagram and proving that engaging blog content really does deliver cash value. She loves words, good coffee and inspiring conversations and believes that proper social integration is the key to realising its commercial potential. When she’s not elbow-deep in Wordpress or hashtags, Lucie can be found dancing around the kitchen to Taylor Swift whilst attempting to recreate the latest Great British Bake-Off showstopper.

    Mark Joseph - Co-Founder & Managing Partner, Testify

    Mark Joseph - Co-Founder & Managing Partner, Testify

     
    Mark is a Media Week and Daily Mail 30 Under 30 finalist with over 11 years’ experience in digital marketing. Prior to co-founding Testify Digital, Mark was headhunted to set up the STEAK (UK) performance team as Performance Director, working with clients such as Swiftcover, Virgin Holidays, AXA, John Lewis Insurance, Scottish Friendly and British Gas. Mark successfully grew the team and departmental revenue whilst sitting on the IAB (Internet Advertising Bureau) council. Whilst Mark’s day-to-day now revolves around senior client relationships and agency operations at Testify, he’s been the lead campaign innovator for brands such as Wonderbra, Michael Kors and Tefal.

    Richard Summers – Innovation Director, Social Promote

    Richard Summers – Innovation Director, Social Promote


    Richard is a digital technology, UX and strategy expert. With over two decades’ experience working with brands, he’s the co-founder of SocialPromote, a platform that has risen to deliver global social media for some of the biggest players in the entertainment and FMCG sectors. As Innovation Director, Richard is constantly reviewing a goldmine of analytics to create new and improved models for gaining ROI from social media.

  • 2pm
    Registration, refreshments and networking

    2.25
    Introduction by Jon Fortgang, Editor, Figaro Digital magazine

    2.30 – 3.00
    Laura Crimmons - Social & PR Manager, Branded3

    Finding Your Audience on Social Media

    Laura will examine the best tools available to help marketers find and engage their audience on social media and present case studies explaining how to get it right in practice.

    3.00 - 3.30
    Richard Summers- Innovation Director, Social Promote
    Why Brands Need to be Playful

    Research tells us that on social and mobile we expect to be immersed. Richard will present some surprising insights into our behaviour in those contexts and explain what prompts us to share. He’ll explain how brands can blend great content, immersive experiences and audience models/segmentation to create an effective social/mobile strategy.

    3.30 – 4.00
    Lucie Bartlett – Content & Social Media Manager, Cath Kidston
    #Totesamaze: How to Create Social Marketing Glue

    Lucie will share the story behind the current Cath Kidston marketing campaign and explain why it serves as a successful example of social ‘glue’. Through this live case study, find out how cross-channel integration helps social media deliver a commercial return and why it should be taken seriously.

    4.00 – 4.30
    Networking break


    4.30 - 5.00
    Jay Cooper - COO, BLOOM Worldwide
    Disruption, Collaboration & Love

    Jay will focus on three pillars: disruption, collaboration and love. Where and how can you disrupt for the better? How you can collaborate with customers on social? And why it’s important to really love what you do.

    5.00 - 5.30
    Louise Durham - Social Media Director, Blonde
    How IRN-BRU Made Its First Million

    It may be one of Scotland’s best-loved brands, but that doesn’t mean that social media success comes easily. Louise will use IRN-BRU as a case study to talk about defining purpose, measuring success and having some fun along the way.

    5.30 – 6.00
    Testify Digital
    Mark Joseph and John Barton - Co-Founders, Testify
    Maximising the Effectiveness of Influencer Outreach and Content Activation Through Accountability

    Mark and John will discuss influencer outreach and content seeding. Find out how to gain insight into the performance of bloggers during a campaign and discover what you should be asking about their influence. Mark and John will also demonstrate how brands can use audience data collected during the influencer outreach process to drive revenue in performance channels like RTB and paid search.


    6.00
    Evening drinks and networking


    Please note: places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

  • Blonde

    Blonde


    Blonde is a full service digital agency that provides ingenious digital solutions to commercial problems. We like our problems upstream and strategic. The more fundamental the problem, the easier it is to assign real commercial value to the solution. And we’ve banned the word ‘engagement’.
     

    BLOOM Worldwide

    BLOOM Worldwide


    BLOOM Worldwide is a social media agency powered by insight. We empower people with social technology and passionately believe that strategy, content and engagement derived from insight delivers better results for our clients. This is because your social media will be driven by a specific consumer need.

    Clients who benefit from this approach include Toyota across 31 countries in Europe, Wiley Blackwell globally, Butlins and Warner Leisure in the UK and the Museum of London in London.

     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Social Promote

    Social Promote


    SocialPromote is a scalable and powerful platform capable of delivering your social objectives. Already used globally by some of the largest players in the Entertainment and FMCG sectors, SocialPromote is revolutionising the ways brands can reach their audience. Terabytes of CRM data created by audiences of millions allow SocialPromote to craft you promotional strategies that truly work for your brand. Personalised promotional templates and themes, a large library of interaction widgets and full integration into your digital real-estate allow you to manage your social activity across brands, markets and digital spaces.

     

    Testify Digital

    Testify Digital

    An independent social communications agency. We combine disruptive innovation with transparent accountability to craft content and campaigns that generate measurable results. Our campaigns get people talking. We help our clients generate brand trust through compelling content and assets syndicated only by the most relevant influencers and advocates. We identify our clients’ brand champions in their customer base and activate them with reviews, sharing and recommendations raising their profile in social search. We demonstrate the power of social advocacy by tracking our activity through to conversion channels using attribution data bringing a new dimension of accountability to social PR.

    We leverage social data at every stage of our campaigns. Our proprietary Champion Technology platform offers previously untapped KPI reporting capabilities which delight our clients and allow us to effectively optimise campaign performance.
     


  • Figaro Digital's Social Media Seminar is tailored exclusively to the needs of senior digital decision-makers and brand-side clients actively seeking new agency partners and technology companies.

    Who should attend?
    This seminar is tailored exclusively to the needs of brand and client-side senior digital decision-makers/marketers who are actively seeking new agency partners and technology providers.

    What can I expect?
    You’ll have the opportunity to hear expert insight from those working across a variety of industries and to put your own questions to each of our speakers.

    Registration
    We expect you to arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the afternoon.

    Networking
    Networking will take place at registration and during the break. You are also invited to join us afterwards at the bar from 5pm.

    Please note: Places for each seminar are limited.

    If you have any questions regarding the event please call 0207 870 3380.

    Download Event Details
  • Moving Beyond Social Listening: Using Social Intelligence to Power Data-Driven Decisions

    Moving Beyond Social Listening: Using Social Intelligence to Power Data-Driven Decisions

    Rob Zomerdijk at SDL and Valeria Severini at Freedata Labs explain how their customer De Agostini used social intelligence as the basis for a new European product launch.
    Social Media as an Activation Channel

    Social Media as an Activation Channel

    Laura Crimmons, Social & PR Manager at Branded3, looks at how social media can be used to activate PR and SEO campaigns and presents a case study from Ladbrokes.
    Find Your Attribution Solution

    Find Your Attribution Solution

    John Murphy, Head of Planning at BLOOM Worldwide, explains what attribution modelling really means, what your business can get out of it and how to select which model might work best for you.
    How Social Data Meets Business Strategy

    How Social Data Meets Business Strategy

    Roy Jugessur, Head of EMEA at Shoutlet and Lilach Bullock, Founder at Socialable, explain why social data is the must-have brand asset in 2014.
    Why Your Social Media Data is Slow, Lonely and Ugly - And How to Fix it

    Why Your Social Media Data is Slow, Lonely and Ugly - And How to Fix it

    Mick Conroy, Head of Insight and Innovation at Tempero, discusses the opportunities and challenges associated with social data.
    Social Media and the Purchase Decision: A Coral Case Study

    Social Media and the Purchase Decision: A Coral Case Study

    Tania Seif, Head of Social Marketing at Coral, talks through the organisation's approach to its social channels.

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