612 search results for "articles_and_insights"

Article

Analytics, CRM • March 9, 2022

Why You Should Prioritise Data Cleanliness

...including email lists, contact numbers, behavioural insights, preferences, and geographical information. If this wealth of customer-centric insights is no longer relevant, you will fail to meet the needs of your...

Article

AI, Analytics • April 28, 2021

The Challenges of Effective CX

...insights become more important than ever. For 54 per cent of respondents, the lack of customer insights is by far the biggest challenge when it comes to enabling better brand...

Article

Customer Experience, Data • September 27, 2022

The Importance of Data

...capturing the data associated with interactions, we could take insights from this and use this to inform targeted campaigns or understand the topics of interest linked with buying behaviours to...

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