Exponential Hires UK Commercial Director To Lead Commercial Partnerships And Drive Company Growth
Wed 20th Sep
London, September 2017: Exponential, a global provider of digital advertising solutions, has appointed Nick King as UK Commercial Director. His role will be to lead the company through the commercial landscape and drive new partnerships with brand advertisers and media agencies.
An industry veteran with over 15 years’ experience, King has held a variety of leaderships roles within both publishing and ad tech companies, including running the Yahoo Ad Exchange platform across EMEA. Prior to Exponential, King joined Rezonence where he was part of the executive team and was brought in to build a sales team and develop their programmatic capabilities.
Nick started his career at the Guardian before moving to News UK where he spent over five years working on thetimes.co.uk before being promoted to overseeing the Times and Sunday Times digital sales team. Subsequently he moved to Future Plc where he was Digital Commercial Director in charge of the digital sales and ad tech strategy across the group.
At Exponential, Nick will be responsible for leading the UK’s commercial team through day-to-day operations with a focus on its long-term growth strategy; pursuing new business opportunities, partnerships and initiatives. John McKoy, Chief Revenue Officer at Exponential commented: “We are thrilled to welcome Nick to Exponential. He has an impressive background in the publishing and ad tech industry and he will bring a wealth of experience to the role.”
McKoy continues: “Understanding new markets and the commercial landscape is vital for Exponential’s growth and development, not to mention securing partnerships with advertisers and agencies. Nick is the obvious choice to drive this area of the business.”
Exponential’s new UK Commercial Director Nick King said: “It is fantastic to be on board and working with a company as exciting and established as Exponential. The company has a great reputation in the world of ad tech, producing some impressive rich-media, video formats and achieving excellent results and value for their clients through their performance offering. I hope that with my background and the company’s strong position in the advertising industry, together we will drive growth within the business.”