Lucy Donaldson

Digital COO & Head of Experience

Lloyd's Bank

Lucy is a results driven digital strategy professional with 14 years’ leading the development of the digital experience, digital product strategy, roadmap planning, eCommerce, sales and digital operations in highly competitive retail markets. She has a proven ability to develop highly effective and measurable strategies to drive revenue growth, lead market innovation, increase customer acquisition, engagement and conversion, and build brand awareness. In her roles she has provided creative, enthusiastic, customer centric and forward-thinking leadership in a multi-disciplined team environment.