Kate Dale

Head of Brand and Digital Strategy

Sport England

Feminist firebrand and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist  for  major online banking institutions including Barclays.  When time permits, she like to takes part in triathlons as well as performing with immersive theatre group, You Me Bum Bum Train.