Jonathan Lewis

Head of Digital and Partnership Innovation

Channel 4

Jonathan is responsible for driving Channel 4's industry leading commercial innovation and digital revenue growth through its award-winning data strategy and integrated marketing partnerships. He oversaw Channel 4 becoming the first European broadcaster to launch programmatic buying on its TV on-demand platform, All 4; the launch of the Premium Video Ad Xchange (PVX) enabling advertisers to programmatically buy targeted audiences on All 4 across mobile devices and shared TV platforms; and this year’s latest innovation, interactive ads on the big TV screen. Previously Jonathan was MD at Vevo (UK) and Head of Digital Media and Commercial Development at Five and the Northern & Shell Group’s digital assets (OK!, Star, New, Express Group Newspapers).