Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.