Seminars

Alex Morrison is the Managing Director, Cogapp; award-winning innovators of digital experience whose work features user centric websites, interactive installations and next-generation mobile applications.

A student of mathematics, logic and philosophy with a degree from Oxford University, Alex wrote his first computer program, an online game for an IBM mainframe system, on a deck of punched cards. In the mid-1980s he became involved in knowledge engineering - the study of human expertise and the construction of correspondingly 'expert' computer systems. This led in 1985 to a move to Brighton to found a company associated with the University of Sussex's Cognitive Studies program, Cognitive Applications.

Alex has over twenty years of experience and knowledge around audience interaction and digital engagement. He blends a technology-led, people focused approach that has led to revolutionary work for many prominent institutions including nine national museums, the BBC and Ten Downing Street. Recent projects include the Eyewitness iPad travel apps for Dorling Kindersley and the website for one of the largest museums in the western hemisphere: The Metropolitan Museum in New York.

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Mark Brill has been working in digital marketing since the early 90s and for the last 8 years has focussed exclusively on mobile. During that time he has developed strategy and delivered campaigns through every mobile channel for a diverse range of brands; from government to media, from charities to finance. His current role sees him focus on brand strategy in mobile and has delivered major projects in automotive, health and FMCG.

Mark regularly lectures on mobile at the IDM, IAB, eConsultancy and Birmingham City University, where he has also written mobile courses as part of their Future Media MA.

Mark has chaired the DMA Mobile Council for the last three years, which aims to both raise awareness and promote best practice in mobile. As well as speaking at events and writing articles he has just written a best practice White Paper on the impact of the Cookies Regulations in mobile.
 

Sarat Pediredla is a Partner & Co-founder of hedgehog lab, a Newcastle-based mobile agency that specialises in multi-platform mobile and touch screen experiences.

After working behind the desk in agencies for nearly a decade, leading multi-million pound digital projects for some of the largest organisations in the UK, Sarat realised that there is a great opportunity in building a company that was centred around marrying great design with strong technical capabilities.
 

Cogapp helps organisations use digital media.

The company was founded in 1985 and now operates nationally and internationally from a headquarters in Brighton and an outpost in New York.

Prominent clients have been entrusting Cogapp with their large-scale, demanding, mission-critical digital media projects for more than twenty years. Fulfilling that trust, we have an outstanding track-record of on-time, on-budget delivery and long-lasting, award-winning results.

Current projects include websites, interactive installations and next generation mobile apps. As well as delivering projects we also advise, design, consult and provide maintenance and operating services.

Cogapp serves organisations in the museums, culture, media, sports, charity, government and commercial sectors. Our clients include prominent public-facing organizations on both sides of the Atlantic, notably the British Museum, the BBC, MoMA, Manchester United, Arts Council England, London 2012, Dorling Kindersley, the Home Office, the Children's Society, Prudential and the Metropolitan Museum of Art in New York.

The Direct Marketing Association (DMA) is Europe’s largest professional body representing the direct marketing industry. We have a large in-house team of specialists offering everything from free legal and social media advice and government lobbying on direct marketing issues to research papers and best practice.

As well as being at the forefront of developments in digital and direct marketing, we continue to lead the way in traditional direct channels. That’s why the DMA is such a great platform for sharing expertise and DMA membership is synonymous with better business.
 

Founded by Sarat and his co-founder Mark Forster, hedgehog lab was re-branded as a mobile-only agency in 2010 and has a 12 person team that is growing rapidly by focusing on delivering great mobile experiences and campaigns to clients across the UK & abroad.
hedgehog lab has architected and developed mobile apps and software for clients like News International, Statoil ASA, East Coast and Reckitt Benckiser plc.