Search Marketing Seminar 26 Feb 2015

Martin will give a guided tour of the Google algorithm with a particular focus on the high profile Panda and Penguin updates. Using real-world examples, he’ll explain how brands can stay within the latest Google quality guidelines and how to recover lost organic search traffic if you've suffered a Google penalty.

Digital marketing has changed a lot in the last 12 years. The old way of doing SEO is no longer possible but companies are still attempting it. PPC and paid media has become too expensive and companies have less time to spend on it. And elements like social and email marketing are worked on reactively rather than as part of an overall digital marketing plan. Simon argues that you should be thinking more about your digital goals than the elements that drive them. Stop getting hung up on tactics and focus on strategy. Simon will explain why planning - and being generally obsessed with detail - can help you gain the edge over your online competition.

When a company wants to expand its web presence into European and international markets while maintaining its SEO, it must create a digital content strategy. A successful strategy can ensure your website optimises customer acquisition and boosts conversion levels. Find out from Julien how this can be done.

Why businesses of all sizes can benefit from greater search visibility and more conversions by being comprehensive and thinking about the intention of the searcher.

Content marketing is no longer new. It’s a must-do activity that needs continuous attention. It sits in every part of your marketing, from keyword research and optimisation, to sharing with social platforms and industry influencers. Yet the majority of brands aren’t utilising the relevant channels to market their content, and often blog without knowing what’s really working. How do you combine content marketing tactics with marketing your content seamlessly? It all begins with strategy. Richard will examine best-practice and present some take-away tips.

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.