Paid Search & SEO Seminar 15 February 2018
Registration And Networking
Head of Strategy
DanDan Digital Ltd
Digital Innovation Group
Using Search Intelligence To Power Content Strategy
There are 4.7 billion searches per day on Google, 1.2 trillion searches per year and 90% of the world’s data was created in the last two years - and yet, companies are struggling to be seen. In this session Henry and Rob will show you that there is an opportunity to create content to fill the gap and stand out above the competition. How hyper targeting your audience will decrease cost of media spend and cost of acquisition without compromising on performances.
Founder & CEO
Will 2018 Be The Year Attribution Comes Of Age?
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. In this session Ian will take a cold hard look at the mathematics behind attribution, and will provide a sneak preview into soon-to-be-released Google Attribution and Google Attribution 360.
Networking And Refreshment Break
Co-Founder and CMO
Deliver A Data Driven Strategy Using Customer Intent Trends
With a constantly dynamic landscape, it can be a challenge to plan and strategise throughout your digital department and wider business. Sam, Co-Founder and CMO, showcases how anticipating customer needs is still the foundation of any successful strategy. He discusses what it takes to discover, understand, and commercialise these needs in a way to add value to your entire organisation.
Drinks And Networking