02 Feb, 2016

Digital Retail & Ecommerce Roundtable 2 February 2016

Event Details

The Hospital Club

The Figaro Digital Retail & Ecommerce Seminar is a morning session for brand marketers looking to develop and optimise their digital strategies. After a series of short presentations, each of our speakers will lead a 20-minute roundtable discussion attended by up to 10 delegates.

We’ll be joined by expert speakers from a range of agencies and brands who’ll help you consolidate your ecommerce presence and deliver better performance in all digital sectors.

Registration
We expect you to arrive at The Hospital Club for 9.00am and ensure that you can attend for the full duration of the seminar (until 12.30pm).

Networking
Networking will take place at registration and during the break. You are also invited to join us after the presentations for networking and lunch.

Please note: places for each seminar are limited.

If you have any questions regarding the event please call 0207 870 3380.

@Figaro_digital

#FigDigRetail

9.00-9.30am

Registration, coffee, pastries and networking

9.30

Introduction – Jon Fortgang, Editor, Figaro Digital magazine

9.35-9.45

Omnichannel Marketing & Customer-centricity
Anastasia Roumelioti

Anastasia will discuss online personalisation, behavioural recommendation, location-based marketing, customer segmentation, new trends and more.

9.45-9.55

How To Build A Responsive Global Ecommerce Presence That Will Increase Your Revenue Streams

Discover how De’Longhi Group, a global leader in the design and manufacture of small domestic kitchen appliances, built a responsive global ecommerce presence to serve 18 sites in six markets. David and Alberto will explain how Kenwood increased organic traffic by 30 per cent, revenue by 250 per cent and the average site conversion by 150 per cent.

9.55-10.05

Breaking Down The Silos: A Look At How Combined Efforts Can Lead To Massive Results

Every company has off days: days when web traffic slows down and the cost of PPC just does not seem viable. Why not break down the silos in your marketing and make user interaction lead the way to an increase in traffic without cannibalising the revenue from the busy days?

10.05-10.15

Shake Up Your Retargeting Strategy
Davina Dunlea

CEO & Co-Founder

Chalk Global

Consumers hate retargeting ads. But for most ecommerce platforms that last touch-point secures the final action. Davina will break down best practice, discuss the latest innovations and explain how to seamlessly integrate retargeting into your marketing mix.

10.15-10.25

Advanced AdWords Strategies

Gareth will look at the latest developments in pay-per-click and explain how brands are using RLSA, Gmail Sponsored Promotions, Google Shopping and more to increase their AdWords ROI.

10.45-12.30

Roundtables

Delegates will have the opportunity to put their questions to each of our agency speakers.

12.30 - 1.30

Light lunch and networking

Please note: places for each seminar are limited. If you have any questions regarding the event please call 0207 870 3380.

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