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Technology takes the lead in ensuring success of online video campaigns /
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Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
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Brands can – and do – invest big sums in creating online content
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All Publicity is Good Publicity… as long as your site can cope /
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Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
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Ensure you have the technology in place to deal with sudden influxes of visitors to your site
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The World Cup's Social Networking Phenomenon /
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Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
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Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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The Potency of E-Mail Marketing spreads far Beyond the Inbox /
e-Dialog /
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
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Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Creating Branded Retail Experiences in the Online World /
Zone /
Design & Build, e-commerce, Pay Per Click, SEO, Social Media, User Generated Content
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If everyone’s retail website covers the basics then how can one brand differentiate from another
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Social Media: Open for Business /
I Spy /
Social Media, User Generated Content
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Leveraged in the right way, social media can be a huge asset to businesses
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Digital Technology as the Enabler of Sustainability /
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Digital Marketing, Multi-Channel Marketing, Networks, Social Media, User Generated Content
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Digital sustainability: integrating environmental, social & economic sustainability topics
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Making the Beautiful Game Irresistible /
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Digital Marketing, Games, Networks, Social Media, User Generated Content
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Creating value from sports sponsorship; extending sponsorship beyond the pitch
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Can Marketers Integrate Social Media & Affiliate Marketing? /
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Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
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Social networks have a dramatic impact on the affiliate marketing industry
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Using Twitter As a Retail Marketing Tool /
Pod1 /
Digital Marketing, Social Media, User Generated Content
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Tapping into the power of social media to help market brands is one of the hot topics in marketing
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The ‘borderless’ World of Affiliate Marketing /
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Affiliate Marketing, e-commerce, Pay Per Click, Social Media, User Generated Content
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Affiliate Marketing is now driving traffic & earning commissions from around the world
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How to Use News Content Marketing to Boost SEO /
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e-mail marketing, SEO, Social Media, User Generated Content
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Search Engines are focussing on the quality of websites
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The Impact of Online on the way Recruitment Works /
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e-commerce, Mobile Apps, Recruitment, Social Media, User Generated Content
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How Social Networking & online recruitment is impacting on other more traditional recruitment proces
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The Politics of an Online Election /
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Networks, Social Media, User Generated Content, Viral Marketing
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The 2010 general election; the first digital election the UK has seen?
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The Case for ROI in Social Media /
Yomego /
Social Media, User Generated Content
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Does a social media campaign demonstrate a return on investment?
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Protecting your Brand on Social Network Pages /
eModeration /
Games, Social Media, User Generated Content
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How to manage the risk of inappropriate UGC appearing on your social network pages
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Multi-channel: how to get it right /
SapientNitro /
Affiliate Marketing, Analytics, Content Management, CRM, Design & Build, Digital Marketing, Display Advertising, e-commerce, e-mail marketing, Full Service Agency, mobile, Mobile Apps, Multi-Channel Marketing, Optimisation, SEO, Social Media, Usability, User Generated Content
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Successful multi-channel marketing requires holistic thinking
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20 Key Ideas for Developing a Social Media Strategy /
the OTHER media /
Social Media, User Generated Content
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Rather than seeing social marketing as another separate project we recommend integrating it fully
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Charities Need to be Bolder and Braver Online /
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Behavioural Targeting, Content Management, Social Media, Usability, User Generated Content
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