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What’s not to like? /
Pod1 /
e-commerce, Social Media, Usability
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Is Facebook now setting its sights on cracking the consumer/brand relationship?
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Technology takes the lead in ensuring success of online video campaigns /
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Analytics, Multi-Channel Marketing, Social Media, User Generated Content, Video
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Brands can – and do – invest big sums in creating online content
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Are you Getting your SEO right for your E-commerce Website? /
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Multi-Channel Marketing, SEO, Social Media, Video
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Search: are you spending your marketing budget on the most cost effective search techniques?
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The Pinball Effect /
Pixelgroup /
Behavioural Targeting, e-commerce, Multi-Channel Marketing, Social Media, Usability
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Online purchasing behaviour has evolved, it's not just about having a great product to sell
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International SEO: Going Global? Think local. /
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e-commerce, Optimisation, Pay Per Click, SEO, Social Media
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Outlining the basic fundamentals of multilingual SEO
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Why Social, Mobile, & Email Are Best Friends (not Archenemies) /
ExactTarget /
e-mail marketing, mobile, Multi-Channel Marketing, Social Media
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The digital-marketing trifecta of social media, mobile, and email are fuelling one another
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All Publicity is Good Publicity… as long as your site can cope /
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Design & Build, e-commerce, e-mail marketing, Social Media, User Generated Content
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Ensure you have the technology in place to deal with sudden influxes of visitors to your site
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The World Cup's Social Networking Phenomenon /
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Behavioural Targeting, Mobile Apps, Social Media, Usability, User Generated Content
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Social Media & the World Cup: How does it compare to 2006 & what does it mean for 2014?
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The Potency of E-Mail Marketing spreads far Beyond the Inbox /
e-Dialog /
e-commerce, e-mail marketing, Multi-Channel Marketing, Social Media, User Generated Content
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Marketing Emails: from a simple delivery mechanism into an interactive tool for engaging consumers
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No community is an island, unless it's an island community /
Bright Blue Day /
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
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It is easy to see why the concept of branded communities is so attractive to marketers
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Quantifying Social Media Success /
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Analytics, Behavioural Targeting, e-commerce, Games, Social Media
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Starbucks is the world's most popular Social Media consumer brand
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Digital Natives: those born after 1980 /
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Social Media
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Has social media become, or will it become, indeed an effective communications channel?
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Realising the Virtual Economy /
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Social Media
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The Virtual Economy is one of the few places in Social Media where advertisers can see effective ROI
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What’s in it for me? Creating value with social currency /
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Social Media
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In order to engage successfully with recipients, brands need to be creating content that is valuable
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Social Media: a strategy of two halves? /
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Social Media
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Dividing the term into its 2 constituent parts: literally ‘social’ & ‘media’
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Protecting the BP Brand /
Greenlight /
Digital Marketing, Pay Per Click, Social Media
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Using Paid Search as a PR tool is something BP has recently done, with mixed opinions
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Why should Organisations Consider Internal Social Networks? /
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Social Media
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Internal social networks & how organisations can make the most of this new concept
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Creating Branded Retail Experiences in the Online World /
Zone /
Design & Build, e-commerce, Pay Per Click, SEO, Social Media, User Generated Content
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If everyone’s retail website covers the basics then how can one brand differentiate from another
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Social Media: Open for Business /
I Spy /
Social Media, User Generated Content
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Leveraged in the right way, social media can be a huge asset to businesses
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Digital Technology as the Enabler of Sustainability /
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Digital Marketing, Multi-Channel Marketing, Networks, Social Media, User Generated Content
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Digital sustainability: integrating environmental, social & economic sustainability topics
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