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Best Practice Guide: Maximising the Creative in Email
Behavioural Targeting, Digital Marketing, e-mail marketing, Multi-Channel Marketing, Networks
How to maximize the creative in email marketing
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A Finger on the Pulse
Onalytica
Analytics, Digital Marketing, Networks, User Generated Content
Are you using the internet as a market research tool?
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Audience Targeting Platforms: The Future of Online Targeting
Behavioural Targeting, Digital Marketing, Display Advertising, e-commerce, Networks
It’s easy to get caught up talking about ‘where’ & ‘how’ rather than the ‘who’ in online targeting
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How to create an Online Community
CRM, Digital Marketing, Networks, Social Media, User Generated Content
Developing an online community around your business is simpler than it may sound
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Can Cloud Services Ad Value?
Iomart
Content Management, Digital Marketing, e-commerce, Hosting, Networks
Campaign Managers are amongst the early adopters of the much hyped cloud
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Personalised Retargeting: push-me pull-you marketing – the third way?
Behavioural Targeting, Digital Marketing, Display Advertising, e-commerce, Networks
Personalised retargeting is the new kid on the online block
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New Digital Ecosystem has data at its heart
Behavioural Targeting, Networks
Technical innovation is what drives the digital industry feeding a frenzy of growth & fragmentation
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From the Valley
Mobile Apps, Multi-Channel Marketing, Networks, Social Media
The hottest start-ups in the (Silicon) Valley right now are in the geo-location space
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Bringing Email into the Social Media Age
Digital Marketing, e-mail marketing, Multi-Channel Marketing, Networks, Social Media
Many marketers are beginning to understand the power of converging email and social media
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Before Social Media; the personal network
Analytics, e-mail marketing, Multi-Channel Marketing, Networks, Social Media
Social networking has made such a massive impact in such a short space of time
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Creating an Online Community with a Purpose
CRM, Digital Marketing, Networks, Social Media, User Generated Content
How brands can create a community that will engage users, rather than simply giving them info
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No community is an island, unless it's an island community
Bright Blue Day
Behavioural Targeting, Content Management, Design & Build, Digital Marketing, mobile, Multi-Channel Marketing, Networks, SEO, Social Media, User Generated Content
It is easy to see why the concept of branded communities is so attractive to marketers
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Intangible Assets
Content Management, Digital Marketing, Display Advertising, Full Service Agency, Networks
By tracking who is using what, how, where & when marketers can make sure their assets are not abused
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Digital Technology as the Enabler of Sustainability
Digital Marketing, Multi-Channel Marketing, Networks, Social Media, User Generated Content
Digital sustainability: integrating environmental, social & economic sustainability topics
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Making the Beautiful Game Irresistible
Digital Marketing, Games, Networks, Social Media, User Generated Content
Creating value from sports sponsorship; extending sponsorship beyond the pitch
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A Cross-Border Approach
Essence
Behavioural Targeting, Design & Build, Networks, Usability, Video
How you can successfully create a successful cross-border creative campaign
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The iPad
Design & Build, Digital Marketing, Mobile Apps, Networks, Social Media
An insightful overview of Apple’s newest creation and what it may lead to in the future
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Entrepreneurship in the Digital Age
e-commerce, Hosting, Networks, Pay Per Click, SEO
Top tips in how small businesses can keep up with the digital phenomenon
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A Guide to Hosting Websites and Applications
CRM, e-commerce, Games, Hosting, Networks
Business application and website hosting can be a minefield of jargon for the uninitiated
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The Politics of an Online Election
Networks, Social Media, User Generated Content, Viral Marketing
The 2010 general election; the first digital election the UK has seen?
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